Share of Voice (SOV) is a percentage measurement of attention a brand has among the total customers in the market. Brand perception and market share depend on digital SOV. But top brands lack a comprehensive methodology to measure and monitor SOV.
SOV can be measured from three channels: owned, paid and earned media. While the strategies to calculate SOV in the paid and earned media are relatively easy, measuring it for earned media has long remained elusive.
Download this e-book to know how to measure SOV in organic searches or earned media.
