Brands are blending social media analysis from listening and monitoring to come up with meaningful insights that eventually help them to improve the quality of products, better the customer service, and increase advocacy.

While there are myriad of tools available that help to find right data, uncover campaign performance and visualize the obtained data points in intuitive dashboards, finding the right tool the best fits your business specific needs is challenging for marketers today.

Here is a whitepaper, that deep dives into various social media listening tools such as Talkwalker, Synthesio, Sysomos, Meltwater, Social Studio, and Brandwatch and presents a comparative analysis to help you make the right decision.