Beacons are small devices that work on Bluetooth Low Energy (BLE) and interact with mobile applications. Proximity based solutions in crowd management during events, inhouse customer management are effectively done using beacon devices.

This contextual cognizance powered by beacons can help brands build relevant, personalized, and timely interventions. Download the whitepaper to understand more about beacons. the endless possibilities it offers for contextual marketing and the related challenges.