According to data from the McKinsey Global Institute, for every 7 product ideas, only 1 succeeds. Product companies find it very difficult to develop and launch new products. There are a variety of reasons why a new product fails to attract eyeballs such as lack of marketing efforts, lack of quality, bad launch timing, technology advancement and the list goes on.
This whitepaper provides insights on 14 such considerations that product companies should take into account to succeed at new product launch. It covers:
|An overview of New Product Development
Download this whitepaper to excel at various stage of product development and launch it with a great success.