Content is the central piece in Customer Experience Management. Given the explosion in the volume of content that is produced every day, it is essential that organizations have a content strategy. A Web Content Management System can help organizations do end-to-end management of their website content, be it content production, storage, management or website design. This whitepaper gives detailed insights on-
 | The role of content in the digital age and the need for a content strategy |
| Overview of Content Management System and the CMS ecosystem (Drupal Vs. WordPress Vs. Joomla) |
| Benefits that organization can accrue with a WCM |
| Choosing the right CMS basis business goals |
| Must-have features in a WCM from a business and IT perspective |
| Top 10 questions to ask a WCM vendor |
| Case Study -WCM successful implementation |
Download this whitepaper to understand how on-boarding a WCM system can help you to better manage your customer experience.