• Own the delivery of B2B & technology marketing projects at TO THE NEW including formulation and execution of content and digital marketing strategy Support in proofreading and editing technology content assets; ensuring that they are framed for CXOs and audiences of the target country for which such content is written such as US, AU, India and so on
• Servicing the clients and ensuring seamless delivery of the projects according to their needs
• Liaise with internal digital marketing teams including - SEO, Social Media, Media, Creative, and Motion Graphics. Debrief them about the project requirements and evaluate the deliverables as received by them before sharing with the clients
• Analytical mindset with ability to create reports and present to clients as required
• Conduct regular syncups and meetings with internal teams and clients to keep a track of relationship and progress of projects
• Monitor existing revenue and ensure the same is maintained and grown from time to time. Mine and penetrate the accounts through effective nurturing and relationship building
• Develop fresh content ideas and draft creative and engaging social media copies across different networks such as Twitter, LinkedIn, and Facebook
• Stay updated with industry best practices and implement strategies to increase demand. Experience in demand generation is a plus

Requirements

• Worked in the Corporate / Enterprise marketing team of IT services/technology companies
• 4-6 years of technology marketing experience
• Ability write and edit in-depth technology content in different formats such as whitepaper, blogs, videos and more for different audiences
• Understanding of digital marketing concepts like SEM, SEO, and Social Media
• Understanding of tools in social media, listening, marketing automation is a big plus
• Understanding of email marketing including strategy and setup is nice to have Has owned and executed multiple projects in tight deadlines
• Excellent communication skills, verbal and written
• A doer with a passion for content, B2B  and digital marketing
• Ability to think on their feet and have a solution-centric approach