Senior Executive - Marketing
4-6 yearsNoidaGraduation/Post Graduation

Responsibilities

  • Understanding our services and creating value propositions that communicate clearly to targeted audiences across our paid marketing channels (Google, Bing, LinkedIn, GDN, Taboola).
  • Coordination with key stakeholders (Sales & Presales team, BU heads, Marketing team) to create effective communications strategies that articulate our service’s core benefits properly and consistently.
  • Closely working with the digital marketing team to deliver content in the form of Google/Bing Search Ad copies, LinkedIn Paid Ad posts & Landing pages for lead generation & lead nurturing campaigns.
  • Work with the digital marketing and marketing automation teams to continuously measure and improve content performance for paid media campaigns.
  • Develop content strategy and partner with agencies to develop engaging content that drives business goals, overseeing content development and project timelines.
  • Responsible for creating and promoting premium marketing resources such as whitepapers, eBooks, and blogs to promote Thought Leadership.
  • Work with the video-making team to create short videos related to our services - scripting and conceptualizing the video flow & the message.
  • Have a creative knack to work with graphic designers to bring forth the best representation of our value proposition through image ads for our paid media campaigns.


Requirements

  • 2-6 years of relevant marketing experience preferably in the IT/IT industry. B.Tech. (with specialization in IT/CS) & MBA is a plus.
  • Must have an understanding of the Technology space and be willing to learn
  • Strong knowledge of content marketing strategy and channels
  • Self-motivated with a passion for content, business and digital marketing
  • Understanding of key metrics to measure the success of marketing initiatives
  • Multitasker with the ability to get the job done
  • Clear, effective communicator—verbally and in writing—with the ability to be persuasive
  • Demonstrated ability to work productively with key stakeholders.
  • Results-oriented; proven ability to prioritize, drive and achieve results.
  • Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.
  • Knowledge of marketing automation software and tools would be a plus


Senior Executive - Marketing
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