Senior Executive - Marketing Automation
4-6 yearsNoidaGraduation/Post Graduation

Responsibilities


  • Consulting, implementing and delivering marketing automation projects, both for the TTN corporate marketing team and our clients. 
  • Automation: define the strategy and implement processes for marketing campaigns, including nurturing, scoring and qualification, lead routing and confutation with other marketing tools. 
  • Asset management: Create resources such as emails, landing pages and forms. 
  • Analytics: design dashboards and reports, track campaign KPIs and ROI. 
  • System management: perform audits of marketing automation instances and document MA systems. 
  • Databases: manage email deliverability, data hygiene, data standardization. Configure database integrations with 3 rd party tools/vendors. 
  • Implementations: design client systems, in conjunction with practice leader and project manager. 
  • Integrations: connect the marketing automation instances with CRM systems, WCM systems, and related digital marketing tools and systems.


Requirements


Must-Have Skills: 

  • Should have at least 3-4 years of total experience 
  • Should have at least 3 years of experience in HubSpot and Marketo.
  • At-least 2 implementations on HubSpot 
  • Hands-on experience on Salesforce.com, Microsoft Dynamics, other CRMs management, lead routing, app installation 
  • Knowledge of Web technologies (HTML/CSS), JS, Mobile Responsive Design, Digital Marketing 
  • Knowledge of Python, PHP and other tech.
  • Positive attitude and ability to work in offshore service delivery model 
  • Fast-paced: must be comfortable handling high- speed and high volume of daily work, without losing quality 
  • Customer-first attitude and willingness to go an extra mile Ability to interact with the client

Good To Have:

  • HubSpot Marketing Software certification(s)

Senior Executive - Marketing Automation
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