Senior Executive - Marketing Automation
4-6 yearsNoidaGraduation/Post Graduation
TO THE NEW is looking for a seasoned professional who is passionate about MarTech and marketing automation. The ideal candidate is someone who has experience with marketing automation, in particular HubSpot (Must), Marketo, Salesforce Marketing Cloud, Eloqua, others. Candidates should be passionate to serve clients and work as their extended team.

Responsibilities:


  • Consulting, implementing and delivering marketing automation projects, both for the TTN corporate marketing team and our clients. 
  • Automation: define the strategy and implement processes for marketing campaigns, including nurturing, scoring and qualification, lead routing and confutation with other marketing tools. 
  • Asset management: Create resources such as emails, landing pages and forms. 
  • Analytics: design dashboards and reports, track campaign KPIs and ROI. 
  • System management: perform audits of marketing automation instances and document MA systems. 
  • Databases: manage email deliverability, data hygiene, data standardization. Configure database integrations with 3rd party tools/vendors.
  • Implementations: design client systems, in conjunction with practice leader and project manager. 
  • Integrations: connect the marketing automation instances with CRM systems, WCM systems, and related digital marketing tools and systems.


Requirements


Must-Have:
 
  • Should have at least 4 years of total experience 
  • Should have at least 2 years of experience in HubSpot (must) / Marketo (good to have)
  • HubSpot Marketing Software certification(s) 
  • At-least 2 implementations on HubSpot
  • Hands-on experience on Salesforce.com, Microsoft Dynamics, other CRMs management, lead routing, app installation 
  • Knowledge of Web technologies (HTML/CSS), JS, Mobile Responsive Design, Digital Marketing 
  • Positive attitude and ability to work in offshore service delivery model 
  • Fast paced: must be comfortable handling high- speed and high volume of daily work, without losing quality 
  • Customer-first attitude and willingness to go an extra miles


Good To Have:

  • Marketo Certified Expert certification(s) 
  • Salesforce Marketing Cloud certification(s)


Senior Executive - Marketing Automation
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