Responsibilities

• Design and implement marketing automation workflows using platforms like HubSpot.
• Create and manage automated email campaigns, including drip campaigns, lead nurturing sequences, and transactional emails
• Segment audiences and personalize campaigns based on user behavior, demographics, and other relevant criteria
• Track and analyze campaign performance metrics (e.g., open rates, click-through rates, conversion rates) and optimize strategies for improved outcomes
• Work with cross-functional teams, including content creators, graphic designers, and sales, to ensure cohesive messaging across all automated campaigns
• Maintain and update CRM databases, ensuring data integrity and accuracy for marketing efforts
• Connect the marketing automation instances with CRM systems, WCM systems, and related digital marketing tools and systems
• Manage email deliverability, data hygiene, and data standardization. Configure database integrations with 3rd party tools/vendors
• Ensure the health of multiple domains and continue to improve domain health with strategic rotation of domains and warm-up tools.
• Provide thorough analytics of marketing campaigns and provide strategic insights for delivering better, high-quality leads.
• Stay updated on industry trends, best practices, and new tools in marketing automation

Requirements

• Bachelor’s degree.
• Good communication skills.
• 5+ years of experience of managing HubSpot end-to-end and running various kinds of nurturing campaigns, automation funnels and drip campaigns.
• Strong understanding of CRM systems, email marketing, and lead nurturing strategies
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Hands-on experience on Salesforce with working knowledge of lead assignment and lead nurturing.
• Knowledge of Web technologies (HTML/CSS), JS, Mobile Responsive Design, Digital Marketing
• Familiarity with segmentation, A/B testing, and personalization techniques

• HubSpot Marketing Software certification(s)
• Working knowledge of Hubspot-Salesforce integrations and lead management on Salesforce
• Experience in launching paid media campaigns on LinkedIn and Google would be an added advantage.
• Experience of working with IT Services or IT Product companies would be an added advantage.
• Knowledge of new-age GenAI-based email marketing platforms would be an added advantage.