Decoding Narendra Modi’s social media activity

Prime Minister Narendra Modi has possibly been one of the most active and early adopters of social media. During the general elections last year, Modi had the entire social media abuzz. His selfie with his mother and a tweet that followed saying, “Sought blessings from my mother,” instantly went viral. This tweet had close to 12,322 retweets and 15,368 favourites.

One of the most recent examples is Modi’s visit to the US. According to the data given by TO THE NEW, a digital services company that combines the power of technology, analytics, creative and content for digital transformation, Twitter practically exploded with activity. From September 22nd to 28th the total engagement for #Modiinusa touched 147,038.

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