By Narinder Kumar (Co-founder & COO, TO THE NEW)

An organization's success in the present day is governed by its capacity to make sound, evidence-based decisions. In a world where copious data is produced every second, this has become increasingly important.The increasing volume and variety of data have led organizations to digitalise and automate their business strategies and workflows. Big data has been successfully pushing organizations to digital transform themselves to become data ready.

The global market for digital transformation is expected to grow to USD 3546 billion by 2028. Organizations are coming up with a framework for harnessing data to add business value, use data for better understanding their customers, turn ideas into new features / services / products, and ensure effective business continuity. Data wars are not just about collecting data, but also about having the right data at the right time to enable sound business insights.

Effective data analytics has enabled organizations to have a granular view of their customers’ behavior. As a result, organizations can now deliver more personalized customer experiences. Furthermore, they can yield powerful insights from this data to improve existing services, create breakthrough products, and drive business driven strategies.

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