TO THE NEW, a leading digital technology services company, today announced the launch of a GenAI-powered conversational search experience on its website, designed to simplify information discovery while reinforcing the company’s AI-first approach to digital engineering.

As enterprises increasingly look to adopt generative AI but often struggle to identify practical, business-ready use cases, TO THE NEW’s conversational search serves as a clear, real-world example of AI in action. Built as a reusable accelerator and implemented on the company’s own website, the solution demonstrates how GenAI can be embedded directly into digital experiences to improve user engagement and decision-making.

The GenAI-powered search delivers a chat-based experience while being purpose-built for enterprise use. It provides concise, contextual responses, intelligent follow-up questions, and inline navigation to relevant content, enabling users to explore information seamlessly.

Commenting on the launch, Narinder Kumar, CEO & Co-founder, TO THE NEW, said generative AI initiatives often remain limited to discussions or isolated pilots. He noted that the implementation was intended to demonstrate how GenAI can be applied in a business-ready and meaningful way. He added that deploying the solution on the company’s own website helps showcase how AI can enhance digital journeys and deliver measurable outcomes.

TO THE NEW GenAI conversational search reflects a broader shift toward embedding generative AI directly into digital experiences. By moving beyond pilots and demonstrating a live, reusable implementation, the initiative highlights how enterprises can operationalise GenAI to improve information access and engagement.

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