Overview

Engagement Overview

TO THE NEW partnered with a leading global professional services firm to modernize and streamline its digital ecosystem. What began as a small engagement focused on website support has expanded into multiple large-scale initiatives, covering website modernization, migration to the latest Adobe Experience Manager (AEM) versions, and process improvements to accelerate delivery across global markets.

Over the years, our collaboration has grown into a trusted, strategic partnership. We have helped the client enhance digital performance, shorten release cycles, and deliver consistent user experiences across 100+ territories. Today, TO THE NEW plays a key role not just in development, but also in shaping the client’s broader digital transformation roadmap.

Our Client

Advisory, Tax & Regulatory Services US
The client is a leading global professional services firm offering tax, assurance, and consulting solutions to diverse industries worldwide. Renowned for its innovative approach to tax services, the organization combines deep technical knowledge with decades of expertise to deliver high-quality outcomes. It helps enterprises reimagine the role of tax, driving strategic value and positioning them at the forefront of compliance and transformation. By leveraging technology and digital innovation, the firm simplifies complex tax operations and enables smarter decision-making.
PWC Client

Business Objective

The Challenge The client faced challenges with legacy systems and inefficient release management, which slowed down innovation and impacted user experiences. The objective was to transform digital operations by modernizing AEM infrastructure, introducing DevOps automation, and streamlining content delivery across global platforms. 

01

Deliver consistent digital experiences across 100+ global territories and multiple business units

02

Modernize legacy platforms to enable faster content delivery and improved customer engagement

03

Enhance scalability and performance to support increasing traffic and evolving business needs

04

Streamline release cycles and reduce time-to-market for new features and campaigns

05

Ensure compliance with global standards while maintaining local flexibility for regional markets

Business Solutions

TO THE NEW provided end-to-end solutions across multiple projects, including global websites and knowledge platforms.

  • Streamlined multi-tenant platform operations to ensure seamless scalability, performance, and reliable user experience
  • Enhanced customer engagement with personalized digital experiences across multiple platforms and touchpoints
  • Accelerate content delivery by automating publishing workflows and optimizing asset management efficiency
  • Unify data sources to enable real-time insights, predictive analytics, and smarter business decisions
  • Optimize cloud infrastructure for cost efficiency, reliability, and high availability across geographies
  • Strengthen platform security by embedding compliance, governance, and proactive monitoring at every level
  • Improve operational agility with automation, CI/CD pipelines, and DevOps-driven delivery excellence
  • Enable faster go-to-market by reducing development cycles and modernizing legacy applications
  • Empower business teams with self-service tools, dashboards, and AI-driven decision support systems

Business Outcomes

With smoother release cycles, improved code quality, and deeper client trust, TO THE NEW became the preferred technology partner across initiatives.

12,000+ content assets migrated from the older AEM version while preserving SEO-critical legacy links

Millions of users benefit from seamless performance, supported by improved scalability and reliability

Faster time-to-market for new features, reducing development and release cycles significantly

Enhanced customer engagement and satisfaction through personalized, consistent digital experiences

Improved operational efficiency, cutting costs through automation and streamlined processes

Strengthened security and compliance posture, minimizing risks while meeting regulatory requirements

Tech Stack

  • Frontend
  • Backend
  • Cloud
  • Adobe Cloud
Fornt-End
Backend
Cloud
Adobe Cloud