Engagement overview
This engagement reflects a long-term collaboration with a leading global professional services firm focused on modernizing and streamlining its digital ecosystem. What began as a focused website support initiative evolved into broader platform modernization initiatives, including upgrades to newer versions of Adobe Experience Manager (AEM) and improvements to delivery processes across global markets.
As the relationship evolved, the work supported the client’s wider digital transformation roadmap, with an emphasis on improving platform stability, release efficiency, and experience consistency across regions. These initiatives helped the organization enhance digital performance while maintaining the flexibility required to serve diverse business units and local market needs.
Our Client
The client is a global professional services firm providing tax, assurance, and consulting services to organizations worldwide. Known for its focus on innovation in tax and regulatory services, the firm combines technical expertise with deep domain knowledge to help enterprises navigate compliance and operational complexity.
By leveraging digital platforms and data-driven approaches, the organization supports more efficient tax operations and informed decision-making across geographies and industries.
Business solution
TO THE NEW worked closely with the client’s digital and technology teams to support these objectives through a combination of platform enhancements, infrastructure optimization, and process improvements.
- Supported the evolution of a multi-tenant digital platform to improve scalability, performance, and experience consistency
- Helped enhance customer engagement through more personalized and context-aware digital experiences
- Enabled more efficient content publishing through workflow automation and improved asset management practices
- Assisted in unifying data sources to support operational visibility and more informed decision-making
- Supported cloud optimization efforts to improve reliability and cost efficiency across geographies
- Strengthened security and governance frameworks through embedded compliance and proactive monitoring
- Helped improve delivery predictability through automation, CI/CD practices, and DevOps-aligned workflows
- Supported faster go-to-market by modernizing legacy applications and development processes
- Enabled business teams with self-service tools and dashboards to support day-to-day content and campaign operations
Business outcomes
The engagement contributed to measurable improvements in delivery efficiency, platform stability, and user experience across the client’s digital ecosystem.
12,000+ content assets migrated from the older AEM version while preserving SEO-critical legacy links
Millions of users experinced improved performance, supported by greater platform scalability & reliability
Faster time-to-market for new features, reducing development and release cycles significantly
Enhanced customer engagement through personalized, consistent digital experiences
Improved operational efficiency through automation and streamlined processes
Strengthened security & compliance posture, minimizing risks while meeting regulatory requirements
Tech stack
- Frontend
- Backend
- Cloud
- Adobe Cloud
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