Successfully managing Digital Campaigns for Amaron since 2016
Surpassed all forecasted performance for PPC campaigns
Consistently increased Social Media followers and engagement
Implemented successful Influencer Marketing campaigns like #lastslongreallylong
TO THE NEW is responsible for defining and implementing a Digital Marketing strategy for Amaron, including Performance Marketing, Social Media, ORM, and SEO for the brand.
To increase brand awareness & recall through Social Media
To generate positive sentiment & word-of-mouth for the brand
To enhance website performance through SEO efforts
TO THE NEW devised a roadmap focusing on Social Media, Online Reputation Management (ORM), SEO & Digital Campaigns to achieve the set objectives.
Engaging the target audience on Social Media with their topics of interest - Car Care Tips and Road Trip Ideas while avoiding sales-driven messaging
Leverage ORM & Amaron’s social handles to provide quick and quality customer support
Optimized keywords for Amaron to help customers find suitable batteries for their automobiles through SERP
Launched Performance Marketing, Influencer Marketing & Brand Collaboration campaigns to create audience engagement
TO THE NEW has been successfully managing digital campaigns for Amaron since 2016.
Over 14% Y-o-Y organic growth on Facebook page since 2017
~4.5Mn impressions with ~1.5Mn reach with influencer marketing on Twitter
350Mn+ impressions and 4.8Mn+ clicks & views through a 3-month long performance campaign
4X impressions, ~6X clicks at 85% lesser CPC and 38% greater CTR of forecasted PPC results