Sweden | E-commerce
Axfood is a leading food retail group in Sweden and the second-largest player in the Swedish food retail market with a market share of approximately 20%.
Highlights
 
Delivered a high-quality E-commerce website in just 4 months
 
Significantly transformed user experience
TO THE NEW worked as an end-to-end Product Engineering Partner to develop an entire E-commerce platform for Axfood in just 4 months. The platform offered a new revenue stream while efficiently expanding the customer base.
Objectives
efficient-proccessing
Enable efficient processing of customer orders
search
Introduce enhanced search capabilities
user experience
Create an engaging experience for users
The Solution
We developed the entire E-commerce platform for Axiom within 4 months. The scope included the entire back-end, front-end, RESTful web services, and mobile application platforms. Furthermore, TO THE NEW developed a high performance and scalable web platform on both iOS and Android application platforms.
Audience
A simple, intuitive, and user-friendly interface was designed for Axfood platforms
efficient-proccessing
Message-oriented middleware was implemented to ensure efficient management of customer requests
sol3
Developed and deployed a prediction engine for a better user experience
Payment Gateway
Integrated multiple payment gateways and ensured the platform’s GDPR compliance
Value Delivered
The E-commerce platform played an important role in the success of Axfood.

Menu-planner functionality and prediction engines significantly transformed user experience

Multiple payment gateways and one-touch order for items listed against ingredients in recipe pages also provided superior user experience