Engagement overview
A leading global B2B marketplace that connects suppliers and buyers through rich product data, actionable insights, and expert guidance, serving as a unified hub for product discovery, evaluation, and informed decision-making.
To enhance user experience and improve operational efficiency, the client partnered with TO THE NEW, making them client’s long-term technology and digital transformation partner. The engagement involved a comprehensive platform modernization, including architecture redesign, migration of legacy data, front-end revamp, and integration with third-party systems and analytics.
A dedicated cross-functional team comprising Drupal developers, front-end engineers, solution architects, and QA specialists worked in a hybrid agile model, ensuring faster iterations, predictable delivery, and flexibility for innovation. The result was a highly scalable, cloud-ready platform that now powers personalized experiences, drives content efficiency, and supports continuous digital innovation at global scale.
Our client
Business solutions
TO THE NEW implemented a modern, modular, and data-driven architecture to transform the client’s legacy platform into a high-performance digital experience hub.
- Revamped the platform with a modern, modular, cloud-aligned architecture, shifting from monolithic to microservices and reusable Next.js components for faster delivery and long-term scalability
- Migrated highly unstructured, HTML/CSS/JS-heavy legacy content, converting thousands of inconsistent pages into a clean, reliable Drupal 10 content model
- Developed a custom Generative AI chatbot tailored for the client’s marketing users enabling intelligent query handling, document understanding, and context-based navigation using LLMs
- Implemented an intelligent Elasticsearch-based search ecosystem with BM25 ranking, semantic signals, and custom scoring to deliver far more accurate and relevant search results
- Deployed a multi-layer caching architecture using Cloudflare, Next.js SSR optimization, and Drupal caching to accelerate global content delivery and handle high concurrent traffic
- Built structured editorial and data workflows using Snowflake pipelines and advanced indexing to standardize HTML-rich content and ensure clean ingestion into Drupal
- Established a modular, cloud-aligned, future-ready architecture enabling fast feature development, global scalability, and long-term maintainability
- Implemented advanced stability layers including monitoring, safeguards, and fallback mechanisms to ensure resilient performance across complex data and content scenarios
- Strengthened SEO performance during migration by implementing 301 redirects, backlink preservation, and on-page optimization to maintain rankings and organic traffic continuity
Business impact
The modernization significantly enhanced platform scalability, discoverability, and user engagement while simplifying operations for internal teams.
95% accuracy achieved in migrating highly unstructured legacy content
Improved global content discoverability and semantic search relevance through a modern, intelligent search ecosystem
Improved global site performance with multi-layer caching across Cloudflare, Next.js, and Drupal
Enabled customer engagement and satisfaction through personalized, consistent digital experiences
Enhanced platform stability using advanced safeguards, monitoring, and fallback systems
Improved targeting accuracy and a measurable uplift in qualified lead generation across global markets
Tech stack
- App Development
- Marketing & Experience Tools
- Data
- Cloud & DevOps
- QE & Observability
Let’s Connect
Want to know more about us and our services? Please fill the form below:
