Driving Smarter Ad Strategies with Generative AI

Overview

Overview
Our Client
Objective
Solutions
Outcome
Tech stack
Contact us

Engagement overview

A customer-centric ad tech company sought a solution to identify optimal advertising platforms through precise data analysis from various sources. TO THE NEW partnered with them to create a streamlined, data-driven solution aimed at enhancing predictive accuracy and ad targeting. The goal was to optimize classification precision, leading to smarter ad strategies and maximized ROI.

Our client

Marketing USA

The client is a prominent marketing technology company specializing in helping brands discover, understand, and nurture customer relationships. By leveraging zero-party data through interactive ads, surveys, and audience-building solutions, the client empowers brands to implement tailored strategies. The client is headquartered in Boston's Innovation District with regional offices in New York, Chicago, Detroit, San Francisco, Atlanta, and Los Angeles.

Business Objective

The client wanted to strengthen its ad decisioning capabilities by integrating advanced AI-driven intelligence into its data pipelines.

Enhance ad performance and ROI through integrated data solutions

Leverage GenAI to deliver insights, enabling smarter and data-driven decision-making

Develop a scalable solution capable of adapting to evolving business needs and diverse data sources

Maintain strict adherence to data privacy standards and regulatory compliance

Business Solution

TO THE NEW designed and implemented an AI-powered advertising intelligence platform leveraging Generative AI and AWS to unify, analyze, and optimize ad performance.

Unified advertising data from diverse sources into a centralized model for seamless management and analysis
Delivered real-time insights,enabling smarter,data-driven ad optimization
Designed a scalable and adaptable solution to accommodate various data types and evolving advertising requirements

Implemented robust data security measures to uphold privacy and ensure compliance with regulatory standards
Automated reporting processes powered by GenAI, delivering actionable insights and recommendations for continuous campaign optimization
The system’s core reasoning, compliance classification, and explainability layer is powered by Amazon Bedrock, making AWS essential

Business outcomes

As a trusted partner and expert in marketing technology, TO THE NEW helped the client achieve significant business outcomes, showcasing our expertise in GenAI.

20% increase in operational efficiency through unified data management

10% improvement in ROI from GenAI-powered recommendations

1 million+ data points processed daily through a scalable, high-performance architecture supporting future business expansion

Strengthened data security and privacy, minimizing compliance risks effectively

Enhanced targeting precision and ad performance through real-time insights for optimized resource allocation