Successfully removed bot/fake clicks to identify quality leads
The three-system approach removed many junk leads from the MQL bucket
Program Performance Reports helped sales reps to utilize their time on quality leads
TO THE NEW engaged with Gigamon to improve the lead lifecycle management on their marketing automation platform - Marketo.
To identify fake/bot clicks and remove them
To improve Gigamon’s MQL performance
To deploy a double-layered lead score verification system
TO THE NEW team built sophisticated mechanisms on Marketo to get a better view of high-quality MQLs.
Built a double-layer flow structure to score and mark CTA clicks of only those who click on the link and visit the corresponding web page
TO THE NEW improved the lead cycle management for Gigamon on Marketo.
Increased the number of quality leads by removing all the fake/bot clicks
The qualitative lead scoring approach led to a healthier sales funnel