India | Construction Technology
Hilti is a global technology leader in providing the best quality products, systems & services to the construction industry aiming to make construction work simpler, faster and safer.
Highlights
Established Digital Media presence for Hilti across 9 countries in APAC
Devised B2B Marketing strategy & launched 15+ campaigns
Launched Hilti Online, their e-commerce website in India
Managed Content Marketing to generate engagement and leads
TO THE NEW managed end-to-end digital marketing for Hilti for India. With the success delivered, TTN became the marketing agency of record for the APAC region including Singapore, Thailand, Indonesia, Australia, Malaysia, Vietnam, Philippines & New-Zealand.
Objectives
To raise awareness about Hilti products & services
To increase engagement & generate
leads
leads
Position Hilti as a thought leader in its
industry
industry
The Solution
TO THE NEW was digital marketing partner of Hilti India to manage their Social Media Marketing, Media Planning & Promotions, Content Marketing, Digital Analytics, SEO, Social Listening & Email Marketing.
Launched 14+ successful Branding & Lead Generation campaigns for Hilti products & services
Managed Social Media with clearly defined content pillars like Branding & Thought Leadership
Managed SEO optimization, restructured content for Hilti landing pages and curated engaging content to boost traffic & sales
Handled Online Reputation Management for Hiltis' Social Media channels
Value Delivered
As the agency of record, TO THE NEW delivered many successful marketing campaigns resulting in increased sales and brand engagement.
Increased the organic traffic by 150% and sales by 220% through SEO
Hilti ON!Track InMail campaigns received 50% open rates
Published 800+ unique content posts on social media
65+ SEO optimized YouTube videos with 4,000 minutes of watch time