The client is a leading British automotive marque that is known for its stylish, compact, and fun-to-drive cars. The company sells vehicles in over 100 countries around the world and has established itself as one of the most reliable automotive brands.

Integrated seamless and personalized user experience
Provided a unique 360° buying experience for the users
Developed a unified design system across the website

TO THE NEW helped client transform its website’s user experience by harnessing the comprehensive capabilities of Adobe Experience Cloud.

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 multi-lingual website support

To have multi-lingual website support

address design inconsistencies

To address design inconsistencies across the website

zero downtime

To ensure zero downtime for the application suite


TO THE NEW helped the client build an AEM-powered digital experience to deliver a seamless and personalized user experience across all channels and devices.

Data Analytics

Integrated Adobe Target & Adobe Analytics for real-time personalized experiences & to track user-driven events


Implemented the MSM (Multi-Site Manager) concept and enabled automatic translation of websites

Load and performance testing

Implemented dynamic and in-memory caching to optimize website performance & reduce load time

Creative design system

Created a unified design system for consistent visuals across the website

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Value Delivered

With the implementation of AEM's powerful features, TO THE NEW helped the client create a user-friendly and business-driven digital experience.

Reduced maintenance costs with a unified design system

Boosted brand image and customer satisfaction 

The client was awarded #1 in “Brand-Website-Check - Online Sales 2022” of the German car magazine