The client is a leading British automotive marque that is known for its stylish, compact, and fun-to-drive cars. The company sells vehicles in over 100 countries around the world and has established itself as one of the most reliable automotive brands.
To have multi-lingual website support
To address design inconsistencies across the website
To ensure zero downtime for the application suite
TO THE NEW helped the client build an AEM-powered digital experience to deliver a seamless and personalized user experience across all channels and devices.
Integrated Adobe Target & Adobe Analytics for real-time personalized experiences & to track user-driven events
Implemented the MSM (Multi-Site Manager) concept and enabled automatic translation of websites
Implemented dynamic and in-memory caching to optimize website performance & reduce load time
Created a unified design system for consistent visuals across the website
With the implementation of AEM's powerful features, TO THE NEW helped the client create a user-friendly and business-driven digital experience.
Reduced maintenance costs with a unified design system
Boosted brand image and customer satisfaction
The client was awarded #1 in “Brand-Website-Check - Online Sales 2022” of the German car magazine