Engagement overview
TO THE NEW partnered with Tabcorp, Australia’s largest wagering and gaming products company, to transform their digital customer experience. With millions of active users, Tabcorp needed a future-ready ecosystem that could deliver personalized, data-driven engagement at scale while ensuring stability and speed across platforms.
We modernized their digital assets with Adobe Experience Cloud to enable real-time personalization, campaign management, and customer insights. As part of this transformation, AEM was also leveraged in a headless CMS model to serve both the Tabcorp app and the main website, enabling faster content delivery and consistency across channels. Alongside, our teams built scalable mobility solutions on Flutter, strengthened delivery with cloud-native DevOps and automated testing, and optimized operations for faster releases. This collaboration empowered Tabcorp to achieve greater agility, seamless scalability, and deeper customer engagement across millions of interactions every month.
Our client
Business Solution
We partnered with Tabcorp to modernize their customer engagement ecosystem using Adobe Experience Cloud and advanced engineering. The focus was on real-time personalization, seamless mobility, and cloud-native scalability to support peak usage without compromising performance.
- Implemented AEM for scalable content management to accelerate campaign launches and ensure brand consistency across platforms
- Migrated multiple micro-websites from Prismic and Salesforce to AEM, consolidating management & improving operational efficiency
- Leveraged AEM in a headless CMS model to deliver content seamlessly across the Tabcorp app and website
- Delivered real-time personalization and insights using Adobe Target and Adobe Analytics, driving optimized customer journeys
- Unified customer data with Salesforce Customer Data Platform to enable a single customer view and power hyper-personalized engagement
- Enhanced cross-channel campaigning and personalization to deliver consistent customer journeys
- Improved customer data management for deeper insights and targeted engagement
- Deployed Adobe Experience Platform (AEP) as the centralized customer data hub to build unified profiles and create real-time audiences
- Enabled Adobe Journey Optimizer (AJO) to orchestrate real-time, personalized campaigns across customer touchpoints
- Built cross-platform mobile apps using Flutter for consistent CX and fast deployment across iOS and Android ecosystems
- Established cloud-native DevOps pipelines for faster releases, automated monitoring, and rollback mechanisms
- Implemented automated testing for higher quality and reduced regression cycles & manual efforts
- Optimized cloud infrastructure for scalability, cost-efficiency, and stable performance during high-traffic events
- Strengthened data governance with robust security frameworks to protect sensitive gaming and user data
- Designed modular to support flexible integrations, advanced analytics, and scalable data-driven decision-making
Business outcomes
Delivering a future-ready ecosystem that powers personalized engagement, operational efficiency, and long-term scalability.
Improved customer engagement with personalized experiences at scale
Reduced time-to-market for new features and campaigns
Increased application stability and availability during peak load
Enhanced data-driven decision-making with unified insights
Boosted developer productivity and operational efficiency
Established a scalable foundation for future digital growth
Tech stack
- Experience platforms
- Data
- App development & delivery
- Cloud infra & security
- QA & Testing
Let’s Connect
Want to know more about us and our services? Please fill the form below:
