Overview

Engagement overview

WeLocalize, a global leader in content localization and translation, partnered with TO THE NEW to streamline and scale its quality assurance and content deployment operations. Facing rising demand for multilingual digital content, WeLocalize encountered key challenges in manual QA processes, project scalability, and inconsistent version control. These inefficiencies impacted time-to-market, compliance, and campaign consistency.

To overcome these issues, TO THE NEW led an automation-first transformation, designing and implementing a robust QA and testing framework. This ensured high-quality deliverables, accelerated go-to-market timelines, and sustained compliance at a global scale.

Our client

Translation & localization United States
Founded in 1997, WeLocalize delivers enterprise-grade multilingual content transformation services across 250+ languages. With a global network of over 250,000 linguistic experts and a proprietary Service Delivery Platform, they specialize in translation, localization, data annotation, and NLP-enabled AI training data.
Their solutions drive tangible business outcomes, boosting conversion rates, regulatory adherence, user retention, and model performance, by combining cutting-edge technology with deep domain expertise.
Tabcorp

Business objective

WeLocalize aimed to modernize and scale their QA and content operations to address the following objectives:
01

Improve visibility and tracking across complex, multi-market projects

02

Reduce manual tasks related to multilingual content QA and deployment

03

Establish a system for accurate version control and benchmarking

04

Ensure adherence to accessibility and cyber security compliance standards

Our solutions

TO THE NEW designed and delivered a comprehensive QA automation strategy to address these goals:

  • Developed a flexible, reusable, and scalable test automation framework, to identify defects early and improve overall QA reliability

  • Integrated translation, CMS, and marketing systems, automating up to 90% of workflows to accelerate time-to-market for multilingual campaigns

  • Established a robust version control system to efficiently manage translation variants and reduce rework

  • Automated benchmarking and project tracking through real-time dashboards for effort, time, and cost metrics

  • Enabled continuous compliance testing, including WCAG accessibility checks and end-to-end cyber security assessments

Business outcomes

90%
automation of QA and content workflows, significantly reducing manual interventions

100% 
test coverage achieved along with QA validation across all key workflows

Elimination
of redundant tasks, enabling teams to focus on higher-value activities

Faster
development-to-production cycles, improving release velocity and reducing QA bottlenecks

Increased 
customer acquisition through more consistent and faster campaign rollouts

Tech stack

  • Front-End
  • Back-End
  • Automation, Performance & API Testing
  • Accessibility Testing & cyber security Compliance
API & Event managemen
Application development
Monitoring & logging
Deployment