Overview
At TO THE NEW, we redefine lottery ecosystems through intelligent automation, immersive digital storefronts, and real-time, secure draw solutions. Our platforms support a wide range of game types—including draw-based, instant win, scratch cards, and subscription models—delivered via mobile-first, omnichannel experiences.
Backed by our iGaming Center of Excellence (CoE), we drive legacy modernization, retail-to-digital transformation, and faster go-to-market launches. With embedded security, personalization, and compliance capabilities, we enable lottery operators to scale confidently while optimizing operational efficiency, player trust, and digital engagement.
Our services
Digital Lottery solutions designed to modernize operations, boost engagement, and future-proof your business.Unified lottery experiences across web, and mobile (iOS and Android) with seamless and refined end-user experience, aligning with global standards.
Start your projectCustomizable game engines supporting Powerball, Mega Millions, Keno, and other draw formats with built-in RNG (Random Number Generator) and AI-based validation.
Start your projectDrive deeper customer engagement with core lottery features like “Play It Again,” “Scratch Its,” and “Hot and Cold” to enhance player convenience and trust. Alongside, we design interactive experiences such as “Weekday Windfalls,” and “Build Your Ticket,”- driving personalization, and repeat participation across channels.
Start your projectDigitize in-store experiences such as Store Syndicates and Scratch-Its for mobile platforms, enabling broader reach and enhanced user convenience.
Start your projectEnhance platform security and regulatory alignment through advanced authentication features, including multi-factor authentication (MFA) and CAPTCHA integration.
Start your projectAI-enabled chatbot solutions integrated with platform APIs to automate player support for results, winnings, and FAQs.
Start your projectAccelerate product delivery with flexible design systems that maintain brand consistency and streamline the user experience across platforms.
Start your projectSupport for multiple payment providers, recurring billing, instant payouts, and wallet systems—ensuring secure, seamless transactions.
Start your projectOur expertise
Core betting platform optimisation
Expertise in fixed-odds, tote systems, pricing engines, account, and payment management for agile, scalable betting platforms
Personalization
Deliver hyper-personalized experiences using real-time user data, behavioral patterns, and historical bet outcomes
Promotions and campaigns
Create dynamic, data-driven campaigns that drive engagement, retention, and player lifetime value
Risk and compliance management
Ensure end-to-end compliance with KYC, CDD, responsible gambling, and security protocols - powered by advanced risk tooling
End-to-end platform integration
Enable frictionless, omnichannel betting with seamless integration across web, mobile, chatbots, IVR, and voice
Design thinking-driven UX
Build intuitive, regulatory compliant interfaces with real-time interactivity, inbuilt responsible gaming features, and user-first design
Partner with us for Enterprise-Grade Lottery solutions!
Get in touchSegments we serve
Tailored lottery solutions to enhance engagement, compliance, and scalability for operators across diverse global markets.
Case studies
Enabling lottery operators globally through modern platforms, intelligent automation, and personalized player engagement strategies.
Our tech integrations
Collaborating with industry pioneers for greater impact.
Advanced identity checks and fraud prevention for secure, compliant player onboarding
Seamless payment processing for secure, scalable lottery transactions
Content personalization and CMS efficiency with Adobe Experience Manager integration
Actionable insights for user behavior and engagement tracking
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Subscribe nowWhy partner with TO THE NEW?
Tailored Sports betting solutions for your businesses.Cross-Platform Gameplay with Fluid, high-performance experiences across web, mobile, and live environments
Built-In security & compliance embedded fraud prevention, responsible gaming features, and geo-compliant frameworks
AI-Driven Insights hyper-personalization, performance optimization, and player retention
24/7 managed services with 99% SLA uptime-ensuring seamless operations
iGaming CoE for accelerators, trend-driven solutions, and rapid product development
FAQs
What types of lottery games do you support?
We support a wide range of lottery formats, including draw-based games, instant win games, scratch cards, and customizable digital experiences.
How do you ensure regulatory compliance for different regions?
Our lottery platforms are built with a compliance-first approach, supporting region-specific regulations, responsible play tools, secure transactions, and audit-ready reporting.
Do you offer analytics and personalization features?
Absolutely. We integrate real-time analytics to drive player insights, enabling personalized features like Subscriptions, Favourites, and targeted promotions.
What makes your lottery solutions scalable and future-ready?
Backed by our iGaming Centre of Excellence, we deliver modular, cloud-enabled platforms with flexible APIs, enabling quick rollout of new features, integrations, and market expansions.
Do you support custom promotions and campaign tools?
Absolutely. Our platform includes configurable offer engines and campaign tools to run personalized promotions, loyalty rewards, and seasonal campaigns.
Is your platform capable of handling large volumes during peak draw times?
Yes. Our cloud-native architecture is designed for scalability and high availability—ensuring performance and reliability even during high-traffic events.
How quickly can you integrate with existing systems?
We offer flexible APIs and integration accelerators that reduce implementation time and ensure smooth interoperability with your current ecosystem.
Let’s Connect
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