Assistant Manager - Performance Marketing
4-6 yearsNoidaGraduation/Post Graduation

Responsibilities


  • Create, run, and manage multiple paid campaigns across channels 
  • Identify and execute optimization recommendations to increase campaign ROI
  • Maintain and operate day to day campaign spend as per allocation 
  • Run campaigns for our clients on different platforms - Google/Bing search, GDN, Twitter, LinkedIn, Facebook, YouTube, Native Ads, Programmatic 
  • Build and run A/B creative test and spend scaling tests 
  • Identify pain points to improve non creatively-performing areas 
  • Monitor progress of campaigns using various reporting tools and tweak strategies & budgets based on current performance to maximize ROI 
  • Use a data driven approach to manage campaigns and derive insights on strategy and performance.
  • Complete responsibility of campaign, KPI & lead targets 
  • Identify new platforms, tools, and systems to improve performance





Requirements


  • More than 5 Years of relevant experience
  • Should be well versed in Media planning, buying (Auction based or Direct), and campaign execution on Search, Social, Mobile, Publishers etc 
  • Very strong keyword research skills
  • Ability to write compelling, clear, concise search ad copies
  • Should have handled multiple campaigns at a time
  • Excellent communication, presentation and negotiation skills 
  • Open to challenges, flexible handling multiple clients, self-motivated, should be able to handle the pressure 


Assistant Manager - Performance Marketing
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