Executive - Media
2-3 YearsNoidaGraduation/Post Graduation

Responsibilities

  • Develop, manage, and optimize paid media campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other channels
  • Identify and execute optimization recommendations to increase campaign ROI
  • Create landing pages using tools like Unbounce
  • Prepare reports on campaign performance for stakeholders, offering clear and actionable recommendations
  • Stay up-to-date and implement industry trends, platform updates, and best practices in paid media
  • Design and implement a strategic approach to search engine marketing
  • Conduct keyword research, audience targeting, and A/B testing to improve campaign effectiveness continuously.
  • Collaborate with the creative and content teams to produce compelling ad copy and visual assets.

Requirements

  • Bachelor’s degree in Marketing, Advertising, and business with 2+ years of hands-on experience in PPC (Pay-per-Click) advertising
  • Experience in creating and running campaigns for IT services
  • Strong keyword research skills
  • Ability  to create landing pages using any of the marketing tools such as Unbounce, Hubspot, LeadSquared
  • Proven track record in handling multiple campaigns at a time
  • Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms
  • Strong analytical skills and the ability to interpret data to make informed decisions
  • Ability to work in a fast-paced environment with strong attention to detail and multitasking abilities
Executive - Media
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