2-3 YearsNoidaGraduation/Post Graduation
Responsibilities
- Develop, manage, and optimize paid media campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other channels
- Identify and execute optimization recommendations to increase campaign ROI
- Create landing pages using tools like Unbounce
- Prepare reports on campaign performance for stakeholders, offering clear and actionable recommendations
- Stay up-to-date and implement industry trends, platform updates, and best practices in paid media
- Design and implement a strategic approach to search engine marketing
- Conduct keyword research, audience targeting, and A/B testing to improve campaign effectiveness continuously.
- Collaborate with the creative and content teams to produce compelling ad copy and visual assets.
Requirements
- Bachelor’s degree in Marketing, Advertising, and business with 2+ years of hands-on experience in PPC (Pay-per-Click) advertising
- Experience in creating and running campaigns for IT services
- Strong keyword research skills
- Ability to create landing pages using any of the marketing tools such as Unbounce, Hubspot, LeadSquared
- Proven track record in handling multiple campaigns at a time
- Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms
- Strong analytical skills and the ability to interpret data to make informed decisions
- Ability to work in a fast-paced environment with strong attention to detail and multitasking abilities