Responsibilities

• Develop, manage, and optimize paid media campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other channels
• Identify and execute optimization recommendations to increase campaign ROI
• Create landing pages using tools like Unbounce
• Prepare reports on campaign performance for stakeholders, offering clear and actionable recommendations
• Stay up-to-date and implement industry trends, platform updates, and best practices in paid media
• Design and implement a strategic approach to search engine marketing
• Conduct keyword research, audience targeting, and A/B testing to improve campaign effectiveness continuously.
• Collaborate with the creative and content teams to produce compelling ad copy and visual assets.

Requirements

• Bachelor’s degree in Marketing, Advertising, and business with 2+ years of hands-on experience in PPC (Pay-per-Click) advertising
• Experience in creating and running campaigns for IT services
• Strong keyword research skills
• Ability  to create landing pages using any of the marketing tools such as Unbounce, Hubspot, LeadSquared
• Proven track record in handling multiple campaigns at a time
• Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms
• Strong analytical skills and the ability to interpret data to make informed decisions
• Ability to work in a fast-paced environment with strong attention to detail and multitasking abilities