TO THE NEW to power digital campaign for Lakmé School of Style
TO THE NEW has partnered with #fame to power digital marketing campaigns for Lakmé School of Style
The digital services company was selected by #fame, a live video entertainment platform, to power its client’s social media campaign. TDND helped craft interactive campaigns for Karan Johar led Lakmé School of Style (LSOS), a fashion video magazine which focuses on bringing the newest trends from the fashion world.
Deepak Mittal, CEO, TO THE NEW said, “We are thankful to #fame for trusting us with this crucial responsibility of executing such a large scale project. Lakmé is their premium client and we are glad to have partnered with #fame in executing a campaign that’s a ‘first-ever’ in its category itself. We have managed all social media marketing efforts to support Lakmé School of Style’s long-term strategy of strengthening its brand by enhancing customer interaction and experience.”
The campaign helped Lakmé School of Style increase customer engagement through various contests and interactive activities. The new campaigns on Twitter and Facebook trended comprehensively and reached an audience of six million+, giving LSOS more than one lakh fan following on social media channels.
The project was implemented through various social media campaigns and contests, including #MeraSummerSong, #LoveandLipstick and #The70sLook.
TO THE NEW is also a strategic partner to global companies like Google, Adobe, Amazon Web Services (AWS), YouTube, DataStax and MongoDB.