Overview

Engagement overview

An Australia-based online lottery platform partnered with TO THE NEW to strengthen its digital presence, attract new users, and re-engage inactive ones. Operating under strict industry regulations, the client sought to balance cost-efficient acquisition with improved customer lifetime value, while ensuring compliance and trust remained uncompromised.

The engagement focused on optimizing digital channels - SEO, email marketing, paid advertising, and analytics - supported by targeted campaigns and personalized engagement strategies. We implemented a data-driven approach to enhance acquisition, reactivation, and participation, helping the client build a sustainable growth engine.

Our Client

iGaming Australia
The client is an accredited and licensed online retailer of official Australian lottery games, with a strong track record of digital innovation and customer trust. With a dynamic approach to product development and lottery sales, the client offers the players innovative gaming technology, seamless multi-platform access, and engaging social features.

Their portfolio includes diverse play options and unique interactive elements that go beyond what traditional lottery sites or physical retailers provide. Customer experience and trust remain central to their success, backed by stringent player safety standards and secure transactions - positioning them as a pioneer in the evolving lottery gaming landscape.
JCU Building

Business Objective

The client’s primary goal was to drive long-term business growth by attracting new users and maximizing the value of existing ones. This included increasing platform participation and improving overall customer engagement.

01

Acquire new users through targeted campaigns while ensuring acquisition costs remain within predefined budget limits

02

Oversee and optimize all key digital marketing channels and analytics tools to drive efficient and measurable growth

03

Implement strategies to re-engage dormant users and generate additional revenue from previously inactive accounts

04

Encourage existing customers to play more games and increase their average spend on the platform

05

Identify and test emerging marketing channels to broaden customer reach and diversify acquisition sources

Our Solutions

TO THE NEW delivered an integrated solution by optimizing client’s digital marketing channels, executing targeted acquisition and re-engagement campaigns, and enhancing customer experience to drive sustainable growth and revenue.

  • Launched data-driven paid campaigns and continuously optimized targeting to attract new users cost-effectively
  • Integrated and streamlined all digital assets, leveraging automation and analytics to maximize performance across channels
  • Deployed personalized re-engagement campaigns via email and remarketing to reactivate dormant users
  • Introduced tailored offers and incentives to boost user participation and increase individual spending
  • Researched and piloted alternative platforms and partnerships to tap into untapped customer segments
  • Implemented advanced user personalization and seamless support systems to foster loyalty and maximize long-term customer lifetime value

Business Outcomes

Our solution helped the client achieve significant business impact by strengthening digital performance and increasing user activity across the platform.

2x increase in user base while reducing acquisition cost by 20%

50x growth in revenue from Bing campaigns

2x improvement in top 10 SEO keywords ranking

Optimized email campaigns boosted revenue across user segments

Real-time tracking enabled through a comprehensive analytics framework

Tech Stack

  • Paid Ads
  • Analytics
  • Email Marketing
  • SEO
Paid Ads
Analytics
Email Marketing
SEO