Overview

Engagement overview

Since 2020, TO THE NEW has served as the strategic digital marketing partner for CERA, India's leading complete bathroom solutions provider. Our mandate was clear: to architect and implement a unified digital strategy that amplifies CERA’s brand visibility and engagement across its broad product portfolio, including its premium lines, Senator and Lustre.

By integrating robust social media activations, precision-targeted performance marketing, and a comprehensive search engine optimization (SEO) framework, we significantly strengthened CERA’s online footprint - delivering millions of impressions, enriching engagement metrics, and boosting customer visits to retail outlets.

Our client

Bathroom & wellness solutions India
With four decades of excellence, CERA is one of the fastest-growing complete bathroom solutions providers in India. Known for its cutting-edge technology and commitment to excellence, the brand offers a wide range of products, including sanitaryware, faucets, and wellness solutions like steam cubicles and whirlpools.

Its state-of-the-art manufacturing facilities uphold the highest quality standards, while its commitment to sustainability drives continuous innovation. By blending superior functionality with modern design, CERA continues to redefine contemporary home solutions, setting industry benchmarks in performance and eco-friendly innovation.
CERA

Business objective

Driving brand visibility, audience engagement, and qualified lead generation through a targeted, multi-channel digital strategy.
01

Maximize brand awareness with a primary focus on Tier 1 and Tier 2 cities in India

02

Drive audience engagement on social media, focusing on Architects, Interior Designers, and the consumers

03

Generate high-quality leads through strategic performance marketing

04

Increase organic traffic to attract and retain the target audience

Our Solutions

Leveraging our expertise in social media marketing, performance marketing, influencer marketing, and SEO, we transformed CERA’s digital presence, expanding its audience, elevating brand recognition, and creating sustained engagement with target audiences and industry professionals alik.

  • Executed impactful campaign like #ArtToReal, creating an interactive space for architects and interior designers with CERA products, leading to a significant increase in impressions and brand conversations

  • Deployed targeted paid media campaigns focusing on high-intent audiences resulting in product inquiries

  • Strategized and executed influencer collaborations with architects, interior designers, and lifestyle influencers , highlighting CERA’s products in functional and design-focused environments

  • Focused on technical SEO improvements, content optimization, and strategic keyword targeting for enhanced visibility in search results, elevated brand awareness, and significantly increased organic traffic

  • Curated engaging and informative content across blogs and social media to engage architects, interior designers, and consumers online, improving brand awareness and engagement

Business outcomes

TO THE NEW empowered CERA to achieve key milestones in its digital marketing journey, driving measurable business growth and positioning the brand for long-term success. Here are the key results:

100M+ Impressions on Meta

10K+ High-Quality Leads

20x growth in YouTube Subscribers

Tech Stack

  • Performance Marketing
  • Social Media
  • Search Engine Optimisation
  • Analytics
Performance Marketing
Social Media
Search Engine Optimisation
Analytics