Engagement overview
Fortis Healthcare Limited, a leading integrated healthcare services provider in India, engaged with TO THE NEW to redesign and rebuild its existing website. The goal was to create a unified experience through a mobile-first responsive website, aimed at enhancing the user experience while prioritizing the website’s SEO performance.
Our Client
Our Solutions
TO THE NEW delivered a comprehensive digital transformation of the Fortis Healthcare website, focusing on both technical excellence and user-centric design.Revamped the website with a mobile-first, responsive design and intuitive UX
Redesigned navigation and content structure for SEO-friendliness and accessibility
Enabled multilingual support to cater to diverse customer segments
Developed an end-to-end appointment booking flow through seamless frontend-backend integration with Fortis’s partner systems
Implemented Global Search Engine utilizing Azure ElasticSearch for a global, fast, and relevant search experience
Implemented CDN-level caching for faster content delivery and improved page load speeds
Business Outcomes
TO THE NEW completely revamped the Fortis Healthcare website to deliver a mobile-first responsive experience with a simple yet effective UX, SEO-friendly structure, intuitive navigation, and effective storytelling through content.Top 3 rank achieved in major healthcare-related keywords with significant SEO improvements
Provided an engaging, easy experience to the end users to connect with doctors
Reduced page load times and better site responsiveness with CDN and caching
Increased user engagement with real-time visitor tracking, enabling actionable insights into user behavior
Boosted organic visibility and reduced management time with regional site consolidation
Enabled visitors to get the information they needed quickly and efficiently
Tech Stack
- Cloud & DevOps
- Web development
- Data & performance
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