Engagement overview

Fortis Healthcare Limited, a leading integrated healthcare services provider in India, engaged with TO THE NEW to redesign and rebuild its existing website. The goal was to create a unified experience through a mobile-first responsive website, aimed at enhancing the user experience while prioritizing the website’s SEO performance.

Our Client

Healthcare India
Fortis Healthcare Limited, an IHH Healthcare Berhad Company, is a leading integrated healthcare services provider in India. As one of the largest healthcare organizations in the country, Fortis is committed to delivering quality healthcare services and information to its diverse customer base.
fortis building

Business Objective

Fortis Healthcare Ltd. faced several challenges with its previous website like poor mobile responsiveness, fragmented digital experience across regions, slow load times, and high bounce rates. The business objective was to improve its online presence and reach more potential customers.
01

Giving users a one-stop solution across all regions into one platform

02

Address user navigation difficulties and enhancing mobile-friendliness

03

Integrate regional websites into the main platform to boost SEO value

04

Improve website performance and page response times

05

Introduce multilingual capabilities for a global audience

06

Enable seamless appointment booking and access to healthcare services

Our Solutions

TO THE NEW delivered a comprehensive digital transformation of the Fortis Healthcare website, focusing on both technical excellence and user-centric design.
  • Revamped the website with a mobile-first, responsive design and intuitive UX

  • Redesigned navigation and content structure for SEO-friendliness and accessibility

  • Enabled multilingual support to cater to diverse customer segments

  • Developed an end-to-end appointment booking flow through seamless frontend-backend integration with Fortis’s partner systems

  • Implemented Global Search Engine utilizing Azure ElasticSearch for a global, fast, and relevant search experience

  • Implemented CDN-level caching for faster content delivery and improved page load speeds

Business Outcomes

TO THE NEW completely revamped the Fortis Healthcare website to deliver a mobile-first responsive experience with a simple yet effective UX, SEO-friendly structure, intuitive navigation, and effective storytelling through content.

Top 3 rank achieved in major healthcare-related keywords with significant SEO improvements

Provided an engaging, easy experience to the end users to connect with doctors

Reduced page load times and better site responsiveness with CDN and caching

Increased user engagement with real-time visitor tracking, enabling actionable insights into user behavior

Boosted organic visibility and reduced management time with regional site consolidation

Enabled visitors to get the information they needed quickly and efficiently

Tech Stack

Cloud devops
web development
Data-Performence