Successfully migrated Siprocal’s architecture from on-Premise to AWS

Engagement overview

Siprocal (formerly Column6), a next-generation advertising platform, initially partnered with TO THE NEW to migrate its entire infrastructure from Data Centre to Amazon Web Services (AWS). After completing the migration, we continued to improve and enhance Siprocal’s cloud environments with further optimizations, security improvements, and cost-saving strategies. These enhancements ensured better scalability, reliability, and efficiency while maintaining no downtime and security standards.

About the client

Software Company | USA

Siprocal (formerly Column6) is a next-generation advertising platform specializing in monetization and user engagement. Leveraging direct audience access and intelligent data insights, Siprocal fosters meaningful connections that drive growth. With an ambitious vision to become the world’s largest mobile gaming and app distribution platform, Siprocal continues to redefine how businesses connect with audiences through cutting-edge technology and innovative strategies.

Business objective

Improve operational efficiency, high availability, and security compliance

Reduce cloud costs while maintaining system performance

Modernize important components such as Kafka, Nexus Repository, Mapr, Druid, Ceph, and database solutions such as Aerospike and Platformdb

Transition legacy storage and scheduling solutions to AWS-native services for better performance and reliability

Implement a more flexible and resilient deployment strategy

Our solution

Migrated Kafka workloads from EC2 to Amazon MSK for improved scalability, integrated security, and cost reduction

Upgraded Nexus repository to streamline CI/CD support and enable zero-downtime deployments

Transitioned containerized workloads to AWS Fargate Spot, improving availability

Modernized big data and storage by migrating from MapR to Amazon EMR, moving Ceph storage to AWS S3, and upgrading databases for better performance and reliability

Strengthened security and compliance by upgrading TLS encryption, implementing AWS-native security services, and conducting regular penetration testing

Optimized cloud costs through EC2 rightsizing, utilization of AWS savings plans, and elimination of idle resources.

Advanced the deployment strategy by implementing a canary release model using AWS ALB weighted target group

Developed one-click automation scripts using Terraform and Jenkins, accelerating deployments and reducing manual errors

Our Tech Stack

Business outcome

Through ongoing evolution and optimization of its cloud infrastructure, Siprocal now benefits from enhanced operational efficiency, reduced costs, and strengthened security. TO THE NEW’s strategic interventions ensure the company can scale seamlessly while upholding industry-leading standards for reliability and performance.

Achieved 85+ AWS Security Hub score, ensuring elevated security and compliance
$100K+ saved per month while ensuring high availability.
Zero downtime during migrations and upgrades through AWS-native services
Enhanced agility and operational excellence
Safer release stability by implementing canary deployments
Enhanced operational efficiency through automation

Let's Talk