Engagement Overview
As ZEISS’ multichannel digital marketing partner, TO THE NEW orchestrated end-to-end digital marketing campaigns across key global markets like India, Germany, Switzerland, Canada, Australia, the UK and the USA, elevating ZEISS’s digital footprint, with targeted user engagement, brand and product awareness and accelerated ROI.
With TO THE NEW, ZEISS successfully amplified global visibility via hyper-targeted engagement. The engagement spanned social media, paid media, marketing automation, and Adobe Experience Manager (AEM), all optimized to boost digital presence, user engagement, and marketing ROI.
Our Client
Our Solutions
TO THE NEW provided a full-funnel execution, from AEM to Marketo and paid media, our multi-channel strategy aligned innovation with ROI.
- Conceptualized and executed impactful multi-channel campaigns to enhance brand visibility and increase social media engagement
- Drove website traffic and generated leads while efficiently managing a budget of up to USD 15K
- Built dynamic, mobile-responsive landing pages for paid media campaigns to ensure effective CTRs and conversions
- Streamlined end-to-end email workflows, to ensure campaigns run with precision
- Strategized and executed high-impact paid media campaigns to drive website traffic, generate leads, enhance audience engagement, maximize video views, and increase brand/product awareness
- Created compelling social media content to elevate brand visibility and increase audience engagement
Business Outcomes
TO THE NEW’s data-led strategies delivered remarkable outcomes for ZEISS’s global digital ecosystem:
30+ impactful campaigns worldwide successfully executed
18 millions+ impressions and 800K+ video views across campaigns
1250+ high-intent leads generated via targeted marketing
High-performing ,personalized email journeys through Marketo automation
Increased engagement and brand recall in multiple international markets
Tech Stack
- Performance marketing
- Content & experience management
- Social media
- Marketing automation
Let’s Connect
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