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Lido Labs is a US-based digital marketing firm that offers advertising, lead generation, and cost-per-impression campaigns. Lido Labs implements tactical messaging and develops creative imagery to tell a story, connecting its family of brands with captivating audiences.

Vishal Arya

Cultivating innovation is at the core of Tata Play's ethos. We leverage AWS Cloud for several large digital platforms. TO THE NEW has been our Cloud & Digital partner for many years. As part of Cloud Cost optimization drive, TTN helped us migrate a lot of our workloads to AWS Graviton. It not only resulted in significant cost savings without any performance impact but also contributed towards our ESG goals. We will keep leveraging such services as they emerge to further fasten our pace of innovation and bring cost efficiencies to our customers.