Overview

Unpredictable downtime, inefficient releases, and siloed teams continue to derail digital transformation initiatives, often leading to compromised customer experience and missed business objectives. As enterprises scale their digital footprint, maintaining system performance and ensuring operational excellence becomes increasingly complex.

At To The New, we address this challenge head-on through Site Reliability Engineering (SRE) practice that blends standardization and automation to drive consistent reliability and agility across cloud-native ecosystems.

Our cloud consultants and technical architects adopt a cloud-agnostic approach, utilizing the most suitable platforms to build robust, scalable systems that meet changing business demands. We actively monitor Service Level Indicators (SLIs) and align with Service Level Objectives (SLOs) to ensure systems are not only resilient but also performance-optimized. With To The New, enterprises don't just maintain uptime, they innovate with confidence.

  • 60% increase in application performance
  • 25% reduction in operational costs
  • 99.99% system uptime for uninterrupted business operations

Companies that trust us

  • tabcorp
  • tata play
  • hdfc credila
  • bharti axa
  • indigo
  • frequency
  • mutualink
  • abbott
  • skyracing
  • audio inhancement
  • the nudge
  • welocalizeQ
  • axfood

Design fault-tolerant, scalable, and self-healing systems tailored for cloud-native environments. We create centralized platforms to unify monitoring, automation, and governance—ensuring optimal reliability from the ground up.

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Evaluate the current state of your infrastructure, toolchains, and operations through our SRE lens. We identify gaps in automation, observability, SLO/SLI maturity, and error budget policies to chart a clear roadmap for reliability transformation.

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Prevent service degradation with intelligent capacity planning and dynamic resource provisioning. We streamline incident workflows across public cloud environments to ensure rapid resolution and minimal downtime.

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Embed change as a controlled, reliable process. We help teams implement scalable release strategies and risk-aware workflows—aligning faster deployments with business continuity and user trust.

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Implement robust monitoring systems with intelligent alerting, telemetry pipelines, and real-time visibility. We enable teams to detect issues early and act decisively—enhancing system health and performance predictability.

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Empower your teams with structured runbooks, automated on-call support, and advanced troubleshooting practices. We bring deep expertise in post-incident reviews and root cause analysis to ensure lasting fixes, not temporary patches.

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Our expertise

Automated Operations

Eliminate manual toil with CI/CD, IaC, and scripted workflows for deployments, scaling, and recovery.

Expertise

Full-Stack Observability

Enable real-time visibility with metrics, logs, and traces for faster diagnostics and proactive alerts.

Expertise

Smart Incident Management

Accelerate detection and resolution with automated playbooks, AIOps, and RCA frameworks.

Expertise

SLOs, SLIs & Error Budgets

Define, measure, and enforce service reliability through data-driven performance thresholds.

Expertise

Continuous Resilience Engineering

Use chaos testing, game days, and postmortems to strengthen systems and prevent recurrence.

Expertise

Multi-Cloud & Serverless Reliability

Design scalable, fault-tolerant systems across hybrid, multi-cloud, and serverless environments.

Expertise

SRE + Agentic AI

Leverage autonomous AI agents for predictive monitoring, auto-remediation, and 24/7 reliability.

Expertise

Cost-Efficient Reliability

Optimize cloud spend without compromising uptime through intelligent resource management.

Expertise

Identify gaps, strengthen observability, and build a roadmap to resilient operations with us.

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Our cloud capabilities

We work with leading hyperscalers to deliver secure, full-stack cloud solutions.
  • Adobe

    Unlock agility and cost-efficiency with strategy, automation, and 24x7 managed services on AWS

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  • Adobe

    Drive seamless cloud adoption with tailored GCP strategy, migration, and enterprise data solutions

  • Adobe

    Accelerate deployment with expert-led Azure setup, migration, and scalable development services

  • Adobe

    Scale globally with secure Alibaba Cloud migration, infrastructure setup, and end-to-end support

Industries we serve

Tailored cloud and DevOps solution to drive growth and innovation across industries.
Media & entertainment
Media & Entertainment

Optimize streaming performance and automate content delivery pipelines with SRE-driven observability and uptime management.

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iGaming
iGaming

Achieve uninterrupted gameplay through auto-scaling infrastructure, real-time health checks, and self-healing mechanisms.

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E-commerce
E-commerce

Mitigate downtime risks during traffic surges with proactive incident response and scalable infrastructure powered by SRE best practices.

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Financial services
Financial services

Automate mission-critical workflows with precision, enforce SLAs, and manage error budgets to reduce operational and transactional risks.

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Healthcare
Healthcare

Implement high-availability, compliant systems with robust incident management and monitoring—critical for sensitive patient data operations.

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Independent software vendors
Independent software vendors

Accelerate release velocity with SRE-led CI/CD, error budget policies, and performance observability across multi-cloud environments.

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Case studies

How our Cloud & DevOps services fuel innovation and success across industries.
  • 35-40%

    reduction in AWS Spend within 12 months

  • 90%

    time reduction in onboarding and offboarding efforts on application

  • Tech used
    microsoft azure oracle
  • Saving

    time and operational effort by automating manual processes

  • Reduced

    infrastructure costs by optimizing non-production environment resource utilization

  • Tech used
    amazon cloudwatch mysql
  • 2 petabytes

    data migrated without any downtime or data loss

  • 100%

    traffic transitioned to AWS, maximizing the benefits of cloud hosting

  • Tech used
    aws terraform
Indigo Banner

Built & managed microservices-based AWS setup for scalability & cost optimization

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Tata Play fiber

Enabling seamless digital experiences for Tata Play Fiber through AWS optimization

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Siprocal

Successfully migrated Siprocal’s architecture from On-Premise to AWS

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Award and recognitions

We are proud to be recognized by industry leaders.
  • isg

    Recognized in AWS Ecosystem Partners ISG Provider Lens™ Study

  • everest group

    Categorized as a major contender in AWS Services Specialists PEAK Matrix® Assessment

  • gartner

    Listed in Magic Quadrant™ for Public Cloud IT Transformation Services

Our strategic partnerships

Partnering with leading cloud providers to deliver tailored, enterprise-grade solutions to meet your business needs.

Our insights

Stay ahead with the latest industry trends, our thought leadership and perspective.

Latest from our blog

Fresh perspectives, straight from our experts. Stay updated with the latest industry trends.

View our blog

Blog post

SIAM: A Unified Approach to IT Service Delivery

Blog post

Bounce Rate Calculation in Roku App

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Whitepaper

Navigating the AWS Containerization landscape

Whitepaper

Securing the Cloud: A Deep Dive into AWS Security, Identity, and Compliance

Why partner with TO THE NEW?

Trusted by enterprises for fast, secure, and scalable cloud & DevOps solutions.
  • 600+ cloud experts & 300+ DevOps engineers delivering modern, scalable architectures across industries

  • Agile-first approach, ensuring a 90% first-time-right deployment rate by seamlessly integrating modern technologies

  • From MVPs to enterprise-grade rollouts, we craft tailored strategies that adapt quickly to keep your business ahead

  • Achieve 20% faster go-to-market with standardized delivery, rapid bug fixes, and reduced downtime

  • 500+ cloud Implementations & 1000+ containerized apps deployed - built on best practices and industry frameworks

FAQs

What is Site Reliability Engineering (SRE)?

Site Reliability Engineering is a discipline that blends software engineering with IT operations to automate infrastructure tasks like deployment, monitoring, and incident response. It ensures application reliability, especially in complex, large-scale systems where manual management becomes unsustainable.

Why is SRE critical for digital businesses?

SRE minimizes service disruptions and maintains system stability, even during rapid deployments. By using automation and observability, it helps balance innovation speed with reliability—ensuring seamless user experiences and protecting business continuity.

What are the key principles of SRE?

Core principles include: SLIs/SLOs/Error Budgets for reliability thresholds Automation to eliminate manual toil Gradual change management for safer releases Observability to detect and diagnose system behaviors.

How does SRE improve incident and capacity management?

SRE teams proactively manage resource provisioning, respond to incidents with automated workflows, and design scalable systems to minimize downtime and performance degradation—especially during peak loads or unexpected failures.

What’s the difference between SRE and DevOps?

DevOps sets the culture of collaboration between development and operations, while SRE implements that philosophy through measurable reliability, automated tooling, and engineering rigor—bridging the gap between speed and stability.

What is observability in SRE and why does it matter?

Observability gives teams real-time insights into system health through metrics, logs, and traces. It enables early detection of anomalies and root-cause analysis—vital for maintaining uptime and fast incident resolution.

How does Agentic AI enhance SRE practices?

Agentic AI introduces autonomous, intelligent agents into SRE. These agents predict failures, auto-remediate issues, and optimize system performance—pushing reliability from reactive to predictive, and eventually self-healing.