Overview
We empower businesses to deliver fast, accurate, and immersive wagering experiences - whether through seamless race-day operations, enhanced tote (pari-mutuel), or fixed-odds betting.
With deep integrations into racing ecosystems, we offer live data feeds, dynamic pricing models, racecard automation, and next-gen form guides to enrich both player and operator outcomes.
Backed by our iGaming CoE, we bring domain-led thinking, scalable infrastructure, and compliance-aligned solutions that support local nuances and global ambitions. Whether it's streamlining settlements, boosting retention, or enabling omnichannel experiences - we help you lead the race.
- 10+ years of experience across data, video and gaming innovation
- 200+ iGaming SMEs and certified gambling testers
- 200+ successful implementations across betting, compliance & personalization
Our services
Horse and Greyhound Racing betting services designed to make your business ready for the future.- Custom race betting platforms (Tote & Fixed-Odds)
- Real-time racing data feeds
- Live odds & dynamic pricing engines
- Track conditions, scratchings & speed maps
- Racecard automation
- In-play betting systems
- Bet slip synchronization across devices
- Interactive 3D race visualizations
- Personalized betting recommendations
Develop scalable, multi-market platforms supporting both tote and fixed-odds racing, architected to handle high-volume transactions and diverse bet types with zero-latency performance.
Start your projectDeliver continuous, low-latency data streams including race timings, positions, and results powered by trusted global data providers for greyhound, harness, and thoroughbred racing.
Start your projectEnable real-time odds movement and dynamic pricing strategies through algorithmic odds engines, driven by market shifts, volume, and external factors to maximize margin efficiency.
Start your projectIntegrate automated updates on track conditions, late scratchings, jockey changes, and predictive speed maps to offer bettors data-driven insights before and during the race.
Start your projectAutomate the generation of racecards with structured content, horse profiles, trainer stats, and form history, ensuring timely and accurate information across markets.
Start your projectUnlock mid-race wagering opportunities with intelligent in-play systems, leveraging AI-driven triggers and live tracking for engaging betting odds and increased session length.
Start your projectEnable seamless multi-device betting experiences by syncing bet slips in real time across mobile, tablet, and desktop, supporting single sign-on and persistent sessions.
Start your projectElevate fan engagement with immersive 3D race replays and live visualizations overlaying telemetry, horse positions, and speed dynamics for enriched viewer experiences.
Start your projectDrive retention with AI-powered recommendation engines that offer custom bet suggestions based on user behavior, preferences, and betting history-enhancing stickiness and lifetime value.
Start your projectOur expertise
Core betting platform optimisation
Expertise in fixed-odds, tote systems, pricing engines, account, and payment management for agile, scalable betting platforms
Personalization
Deliver hyper-personalized experiences using real-time user data, behavioral patterns, and historical bet outcomes
Promotions and campaigns
Create dynamic, data-driven campaigns that drive engagement, retention, and player lifetime value
Risk and compliance management
Ensure end-to-end compliance with KYC, CDD, responsible gambling, and security protocols - powered by advanced risk tooling
End-to-end platform integration
Enable frictionless, omnichannel betting with seamless integration across web, mobile, chatbots, IVR, and voice
Design thinking-driven UX
Build intuitive, regulatory compliant interfaces with real-time interactivity, inbuilt responsible gaming features, and user-first design
Partner with us for scalable, innovative, and engaging Race Betting solutions!
Get in touchSegments we serve
Tailored Race betting solutions to accelerate innovation and efficiency for horse racing operators worldwide.
Case studies
Empowering Race betting operators across the globe with advanced platforms, real-time data, and tailored wagering solutions.- 160%
Increase in the development speed due to a single code base handling
- 45%
of manual effort reduced for mobile testing
- Tech used
- 150,000+
app downloads during the beta launch phase
- 50,000+
new users acquired within 18 months of launch
- Tech used
- Unified
user experience across Android and iOS platforms
- Reduced
time required for regression testing; faster release cycles
- Tech used
Our tech integrations
Collaborating with industry pioneers for greater impact.
Robust betting engine integration for scalable race wagering
Video and audio streaming solution enabling real-time race broadcasts with smooth playback across devices
Personalized content and CMS for immersive racing journeys
3D race visualizations and gamified racing experiences
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Subscribe nowWhy partner with TO THE NEW?
Strategic, Scalable, and Compliant Race Betting SolutionsCross-platform gameplay with high-performance experiences across web, mobile, and live environments
Built-In security & compliance for fraud prevention, responsible gaming, and geo-compliant frameworks
AI-Driven Insights for hyper-personalization, performance optimization, and player retention
24/7 managed services with 99% SLA uptime-ensuring seamless operations
iGaming CoE for accelerators, trend-driven solutions, and rapid product development
FAQs
What kind of custom race betting solutions do you offer?
We deliver tailored platforms for tote and fixed-odds betting, integrating real-time data, automation, and scalable omnichannel features.
How robust is your integration layer with legacy and third-party ecosystems?
Our modular architecture enables seamless API-based integration with existing tote engines, data providers (form, results, odds), CRM systems, and broadcast/OTT platforms. We also support real-time data sync and low-latency updates through event-driven architectures.
Do you support both horse and greyhound racing operations?
Yes. Our offerings cover horse, harness, and greyhound racing with customizable features for each race type.
How do you ensure compliance with regional and global regulations?
We follow a compliance-by-design approach, incorporating features like NSER, KYC, player protection, and localized reporting.
How do you ensure compliance with regional and global regulations?
We follow a compliance-by-design approach, incorporating features like NSER, KYC, player protection, and localized reporting.
What is the typical engagement model for a partnership?
We offer flexible models-from co-creation and dedicated development teams to full-stack delivery-supported by our iGaming CoE.
Let’s Connect
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