Social media is no longer in its inception stage as we have come forward a good number of years after its disrupting dawn. Since then, the phenomenon called as social media has gone through a lot of changes.
Throughout its course of evolution, it has brought radical changes to the way consumers think, behave and make purchasing decisions. This transformation in consumer behavior invariably had an impact on the business landscape and its drive to delight customers with engaging, hassle-free experiences.
When it all began, what counted on social platforms were likes and shares and the scenario has completely changed ever since. A successful social media marketing strategy involves identifying the right target segment, understand their needs, present customized content to educate them and make aware of your business, build engagement, trust and retain loyalty.
After identifying the target audience, engaging them in their various stages of buyers’ journey with customized content is very crucial for the success of your social media marketing efforts. This will help them move seamlessly through the various stages of the sales funnel and become qualified leads, with genuine business requirements.
Refer the infographics below to know 6 effective strategies to boost lead generation through social media.
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