Digital Marketing, Web Content Management

Chat GPT and SEO: A Match Made in Digital Marketing Heaven

As the world becomes increasingly digital, the importance of search engine optimization (SEO) in driving traffic to websites and improving online visibility continues to grow. In this ever-evolving landscape, chat-based Generative Pre-training Transformer (Chat GPT) has emerged as a game-changing tool for optimizing content and boosting SEO results. GPT was released in 2018 and has […]

January 4, 2023

Digital Marketing, Web Content Management

SEO Power Words Proven Way to Increase Web Traffic

Today, you’ll use approximately 8,400 words. According to research, that is an average. Some of those terms may find their way into your website’s pages and posts on social media if you’re a marketer. We do not choose words unconsciously, even though we do so thousands of times daily. When we have marketing goals, we […]

October 7, 2022

AEM, Digital Engineering, Digital Marketing

XML Add On – Conditional/Filtered DITA content output in AEM

Use cases Let’s assume we have a large number of published articles or topics. Each article contains some paragraphs or content that is obsolete now and should not be displayed to the end users. Since the number of articles is large, it is difficult to update the content quickly. Let’s say we have all content […]

September 27, 2022

Digital Marketing, Marketing, Web Content Management

How to Build a Hub and Spoke Content Strategy from Scratch

Do you want to take your business to the top of the search engine result page? If yes, then you should pay extra attention to the content. When it comes to search engine optimization, content is the king. Creating a better content marketing strategy is mandatory for the business to generate the expected results. Content […]

September 22, 2022

AEM, Cloud, Web Content Management

GraphQL with Headless CMS (AEMaaCS)

What is Headless CMS  CMS consist of Head and Body. Body is where the content is stored and head is where it is presented. In Headless CMS the body remains constant i.e. in our case it will be AEM but there is no head, meaning we can decide the head on our own. This does […]

August 22, 2022

Digital Marketing, Industry Buzz, Marketing

How To Build an Effective Content Syndication Strategy for Your Business

Content creation is the cornerstone of an effective content marketing strategy. Generating and publishing high-quality content consistently plays a critical role in attracting customers, showcasing business expertise, accelerating user engagement, and boosting brand awareness. While creating content that targets one’s ideal audience is a crucial content marketing practice, it’s equally important to ensure the content […]

June 30, 2022

Digital Marketing, Web Content Management

Content Cleanup: To Be or Not To Be

Without looking at your stats first, I’m pretty sure that you have a few blogs – that are performing exceptionally well for your organic search goals. The rest is certainly a mountain of content that rates a solid “meh” on the performance scale at best. Throughout the years, Google has looked into different ways to […]

February 2, 2022

Digital Marketing, User Experience, Web Content Management

5 Powerful Tips for Crafting Inclusive Copy

As writers, designers, instructors, and individuals, empathy is the most vital tool we have. Without excluding anyone, inclusive writing helps us connect directly with our audience. It’s critical that we not just know but also understand our audience to the point that we can anticipate their every requirement. Empathy strengthens us, our users, our product, […]

December 18, 2021

Big Data, Covid 19, Digital Engineering

Creating Breakthrough B2B Customer Experiences in the Post Pandemic World

Customer Experience is Paramount in B2B, just as in B2C Customer experience is one of the critical foundations of any business. It also reflects an organization’s commitment to offering a smooth buyer journey and follow-up. Like B2C companies, B2B organizations have also traversed their digital and technology journey and came a long way concerning seamless […]

December 10, 2021