Digital Marketing, Web Content Management

Content Cleanup: To Be or Not To Be

Without looking at your stats first, I’m pretty sure that you have a few blogs – that are performing exceptionally well for your organic search goals. The rest is certainly a mountain of content that rates a solid “meh” on the performance scale at best. Throughout the years, Google has looked into different ways to […]

February 2, 2022

Digital Marketing, User Experience, Web Content Management

5 Powerful Tips for Crafting Inclusive Copy

As writers, designers, instructors, and individuals, empathy is the most vital tool we have. Without excluding anyone, inclusive writing helps us connect directly with our audience. It’s critical that we not just know but also understand our audience to the point that we can anticipate their every requirement. Empathy strengthens us, our users, our product, […]

December 18, 2021

Big Data, Covid 19, Digital Engineering

Creating Breakthrough B2B Customer Experiences in the Post Pandemic World

Customer Experience is Paramount in B2B, just as in B2C Customer experience is one of the critical foundations of any business. It also reflects an organization’s commitment to offering a smooth buyer journey and follow-up. Like B2C companies, B2B organizations have also traversed their digital and technology journey and came a long way concerning seamless […]

December 10, 2021

Digital Engineering, User Experience, Web Content Management

Enable a futuristic digital experience for your business with Drupal 9

Drupal 9 is now out in the market. However, multiple businesses are still running on earlier versions of Drupal. Normally, upgrading any software to its latest version is perceived as a time-consuming and expensive activity and hence, most businesses put off their upgrade plans guided by the idea of “Why spend money and time on […]

March 4, 2021

Drupal, Web Content Management

Content Management in the age of Customer Experience Management

Content has become one of the most crucial factors impacting the customer experience. Brands are investing a lot of efforts to improve the content and build stories that sell. The emphasis on content production has never been stronger as it is today. Given the multitude of digital channels that the millennials are using for content […]

November 30, 2017

Drupal, Web Content Management

Headless CMS – An Overview

Content has become a new prerogative of companies wanting to improve customer experience. It is content that sells. Storytelling is gaining traction and so is content marketing. Organizations are producing large amounts of data and content, but a heap of data is of no use. Content Management Systems act as a key enabler for managing […]

November 6, 2017

Software development, Technology, Web Content Management

Twitter API Integration with AEM Using Talend

Recently, I came across an interesting use case to fetch tweets from Twitter and post it to AEM instance. Since tweets content can be huge and this use case is similar to that of migration, involving extraction, transformation, and loading of the content, I decided to use an ETL tool called Talend. Talend is a leading […]

September 14, 2017

Drupal, Software development, Technology

Why Choose Drupal Over Other CMSs?

Why Drupal? A primary question that comes to our mind before stepping ahead for development is how to choose the best suited CMS for the website from a variety of available CMS? Now, it depends on the requirements, if the website is a blog related website, you will definitely think of WordPress and if the website […]

August 18, 2017