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As per an e-book published by LinkedIn, 82% of B2B marketing leads from social media come through LinkedIn. Almost 97% of B2B marketers use the platform for content marketing efforts. Unarguably, LinkedIn is a goldmine for B2B companies. From influencers to experienced decision-makers, everyone you would ever want to target is on...
As the New Year is around the corner, everyone is looking for expected trends for their respective industry in 2021. The same is the case with the SEO industry. The Google Keywords tool is showing the following keywords that people are searching across the world: SEO trends 2021 SEO 2021 SEO strategy 2021 SEO tips 2021 There...
"May the lord give you ample link juice and the wisdom to distribute it wisely" There is a moment in every internet marketer’s life when they need alternative and sophisticated strategies to work. So what about it? Link sculpting, when put, is “effectively distributing the ranking influence of the pages of your pages, within...
Digital Analytics, Digital Marketing
TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been part of...
Digital Marketing, Digital Transformation
Customer behavior is changing rapidly as they are becoming digital natives taking full control of how they want to interact with a brand. Digitally evolved customers ask for information anywhere anytime, digital products and services, multi-channel experience and personalized (contextual) engagement. Improving customer experience has...
I am assuming that you’ve seen websites developed on AngularJS. If not, here are a few sites using AngularJS you would be familiar with: Youtube Netflix Weather IStockPhoto AngularJS is taking over the robust development around the world. There’s a good reason for that React-style framework that makes better developer...
[caption id="attachment_47124" align="aligncenter" width="632"] Source - Business 2 Community[/caption] Steve jobs once quoted “you got to start with the customer experience and work back towards the technology – not the other way round” We...
Digital Transformation, Experience Design
Innovation and emerging technologies go hand in hand and impact the overall growth plans of many organizations. Product companies are constantly evolving building cool and fancy products breaking through the clutter. New-age remote development companies help them to turn their ideas into market realities leveraging key technologies...
Digital Transformation, Marketing
Do you remember how we made our purchase decisions just a decade ago? Most of the times, our purchase decisions were influenced by TV / Radio Ads, Billboards, Newspapers, Magazines or Referrals coming through friends & family. The worldwide Internet penetration has completely altered the entire picture. According to a report by...
We all would agree that our lives are highly influenced by apps revolving all around us. Our day starts with an app and ends with one – Be it travel, expense management, shopping or work. There is an app for everything and there are multiple for one specific problem or purpose. For Instance, I remember using LiveTrekker a free...
Over the last decade, we have witnessed drastic evolution in the buying behaviour of customers. According to Statista, in 2019, over 2 billion people worldwide are expected to buy goods and services online, up from 1.46 billion global digital buyers in 2015. This evolving digital buying behaviour of customers is sparking the need to...
Digital Transformation, Experience Design
Organizations are striving hard to achieve operational efficiency and reengineer their business models using digital technologies such as cloud, big data, analytics, social, and mobility. However, not all of them are able to successfully leverage these technologies and achieve seamless digital transformation. According to a research...
