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Roughly over a decade ago, online shopping was such a taboo that the majority of buyers from around the world hesitated in buying products online. There was a fear of phishing and online scams around the web to trick shoppers into giving out their personal information. Nowadays, almost everyone you come across has recently purchased […]
Introduction: In this comprehensive guide, we will walk you through the end-to-end process of integrating Adobe Campaign Standard into Adobe Experience Manager (AEM) with a real-world use case. You will learn how to seamlessly connect the two platforms and leverage the power of Adobe Campaign’s marketing automation capabilities within AEM. We will cover the steps […]
Front End Development, Marketing
What Is a Landing Page? In digital marketing, a landing page is a standalone web page created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. What is […]
Front End Development, Marketing
What Is A Newsletter? A newsletter is an email which you can send to your customers to update them regarding the brand’s latest products and services. You can also share valuable blog posts or industry news or inform them about your offers and discounts. Dos and Don’ts in Newsletter: Use only inline css. Always define […]
Digital Marketing, Marketing, Web Content Management
Do you want to take your business to the top of the search engine result page? If yes, then you should pay extra attention to the content. When it comes to search engine optimization, content is the king. Creating a better content marketing strategy is mandatory for the business to generate the expected results. Content […]
Digital Marketing, Marketing, Marketing Automation
Are you still using dated lead tracking spreadsheets to capture your marketing qualified leads? The risk of human error, the continuous updating of, and (gasp!) the manual transfer of information involved with common lead tracking spreadsheets are frustrating and riddled with inaccuracies. While marketing spreadsheets had their place ages ago, they have now been replaced […]
Digital Marketing, Industry Buzz, Marketing
Content creation is the cornerstone of an effective content marketing strategy. Generating and publishing high-quality content consistently plays a critical role in attracting customers, showcasing business expertise, accelerating user engagement, and boosting brand awareness. While creating content that targets one’s ideal audience is a crucial content marketing practice, it’s equally important to ensure the content […]
Roughly over a decade ago, online shopping was such a taboo that most buyers from around the world hesitated to buy products online. The shoppers feared being tricked by phishing and online scams around the web and hesitated to give out their personal information. Nowadays, almost everyone purchases from their preferred online shopping sites like […]
Digital Marketing, Marketing, Marketing Automation
Generating leads and successfully converting them into loyal paying customers is a top priority for most enterprises. However, capturing a lead’s interest is just one part of the process. In most cases, only a tiny percentage of generated leads end up becoming customers. It’s essential to pay special attention to every lead and efficiently navigate […]