B2B, Digital Marketing

B2B Storytelling Survival Guide: Telling Compelling Stories That Stick!

Behind every business are real people, and B2B brands must connect with the human on the other side to stay relevant. B2B websites that lack an emotional narrative and present mere numbers, data, products, and features fail to connect with their customers. Research shows that numbers are forgettable, and most people do not easily remember...

09-Sep-2021

Digital Marketing, Marketing

Second Wave and Local SEO: Coronavirus Impact on Local Businesses

There is considerable anxiety and fear among individuals as the second wave of the COVID-19 pandemic has hit the country. The number of COVID cases is accelerating with every passing day, and it’s worsening the fear among individuals. Many people have even stopped coming out of the house, and that is a good thing that they are...

25-May-2021

Digital Marketing, Marketing

How to leverage LinkedIn for B2B companies?

As per an e-book published by LinkedIn, 82% of B2B marketing leads from social media come through LinkedIn. Almost 97% of B2B marketers use the platform for content marketing efforts. Unarguably, LinkedIn is a goldmine for B2B companies. From influencers to experienced decision-makers, everyone you would ever want to target is on...

18-Feb-2021

Digital Marketing, Marketing

SEO in 2021 – Trends, Predictions, Tips & Strategy

As the New Year is around the corner, everyone is looking for expected trends for their respective industry in 2021. The same is the case with the SEO industry. The Google Keywords tool is showing the following keywords that people are searching across the world: SEO trends 2021 SEO 2021 SEO strategy 2021 SEO tips 2021 There...

25-Dec-2020

Digital Marketing, Marketing

Link Sculpting in 2020 – How to Effectively Distribute it?

"May the lord give you ample link juice and the wisdom to distribute it wisely" There is a moment in every internet marketer’s life when they need alternative and sophisticated strategies to work. So what about it? Link sculpting, when put, is “effectively distributing the ranking influence of the pages of your pages, within...

01-Mar-2020

Digital Analytics, Digital Marketing

An interview with Pradeep Chopra, CEO Digital Vidya shares his views on How Digital Marketing is impacting enterprises in India

TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been part of...

01-Jun-2018

Digital Marketing, Digital Transformation

[Infographic] – How brands are offering digital customer experience?

Customer behavior is changing rapidly as they are becoming digital natives taking full control of how they want to interact with a brand. Digitally evolved customers ask for information anywhere anytime, digital products and services, multi-channel experience and personalized (contextual) engagement. Improving customer experience has...

12-Dec-2017

AngularJS, Experience Design

Optimization of AngularJS Single-Page Applications for Web Crawlers

I am assuming that you’ve seen websites developed on AngularJS. If not, here are a few sites using AngularJS you would be familiar with: Youtube Netflix Weather IStockPhoto AngularJS is taking over the robust development around the world. There’s a good reason for that React-style framework that makes better developer...

06-Jun-2017

Marketing

4 CX Techniques That Help to Gain Competitive Advantage

[caption id="attachment_47124" align="aligncenter" width="632"]                                                           Source - Business 2 Community[/caption] Steve jobs once quoted “you got to start with the customer experience and work back towards the technology – not the other way round” We...

17-Mar-2017

Digital Transformation, Experience Design

7 Super Cool Innovations in 2016!

Innovation and emerging technologies go hand in hand and impact the overall growth plans of many organizations. Product companies are constantly evolving building cool and fancy products breaking through the clutter. New-age remote development companies help them to turn their ideas into market realities leveraging key technologies...

06-Jan-2017

Digital Transformation, Marketing

Six Key Elements of Social Media Management

Do you remember how we made our purchase decisions just a decade ago? Most of the times, our purchase decisions were influenced by TV / Radio Ads, Billboards, Newspapers, Magazines or Referrals coming through friends & family. The worldwide Internet penetration has completely altered the entire picture. According to a report by...

15-Nov-2016

Android, Marketing

What Makes a Mobile App Really Sticky

We all would agree that our lives are highly influenced by apps revolving all around us. Our day starts with an app and ends with one – Be it travel, expense management, shopping or work. There is an app for everything and there are multiple for one specific problem or purpose. For Instance, I remember using LiveTrekker a free...

11-Nov-2016