As per an e-book published by LinkedIn, 82% of B2B marketing leads from social media come through LinkedIn. Almost 97% of B2B marketers use the platform for content marketing efforts. Unarguably, LinkedIn is a goldmine for B2B companies. From influencers to experienced decision-makers, everyone you would ever want to target is on...
The year 2020 has been a roller coaster ride for the entire world economy. We have witnessed something never seen before. Covid-19 has impacted every business directly or indirectly. The travel industry was hit the most in light of travel restrictions and a general fear of contracting the disease. According to the UNWTO estimates,...
As the New Year is around the corner, everyone is looking for expected trends for their respective industry in 2021. The same is the case with the SEO industry. The Google Keywords tool is showing the following keywords that people are searching across the world: SEO trends 2021 SEO 2021 SEO strategy 2021 SEO tips 2021 There...
Digital Marketing, Digital Marketing Strategy
"May the lord give you ample link juice and the wisdom to distribute it wisely" There is a moment in every internet marketer’s life when they need alternative and sophisticated strategies to work. So what about it? Link sculpting, when put, is “effectively distributing the ranking influence of the pages of your pages, within...
Even the founders of Google never ever imagined that Google would become a search behemoth after 20 years. There is a lot of elements that make Google a search engine market piece; one of the main, Google understands search intent and provides point-to-point information for each user. The secret ingredient behind Google’s...
Digital Analytics, Digital Marketing
With the growth in digitalization, mobile phones have emerged as the most popular digital marketing channel. All of us are glued to our cell phones, almost throughout the day. It is a dream come true for marketers who are looking to connect with their customers in the right place, at the right time, with the right offer. Mobile devices...
In this blog, we have listed the steps to create a set-up using which we can capture live streaming from source camera & pass it to any streaming device which includes mobile, browser or smart-tv apps. Using this set-up, we can stream any live event like a conference, cricket match etc. MediaLive is a real-time video service that...
Digital Analytics, Digital Marketing
With our last blog we established the advantages for you to shift to Launch by Adobe, in addition to the necessity to do the same because DTM is getting sunset. At TO THE NEW, we believe that the migration process comes with both, an opportunity to audit and clean the current implementation and the potential risk of implementation gaps...
Analytics is a systematic computational analysis of your data and to keep a better record of your online business, it’s now a necessity to implement Digital Analytics. With rapid digitization, it’s imperative to analyse and evaluate the performance of your online business. So, it becomes more important to invest time in analyzing...
Digital Analytics, Digital Marketing
The world seems to be moving fast and exponentially towards digitalization. With this advancement comes a requisite for more cost-efficient marketing strategies. For better understanding of the effectiveness of content and marketing campaigns, for instant reallocation of campaign budgets and to maximize the ROI (return on investment), the...
Digital Analytics, Digital Marketing
In the era of digital transformation, organizations are adopting a mobile-first strategy, and this has led Mobile App at the center point in their business plan. Eventually, App-Marketing is becoming more relevant in the present age across the industry. Hence, monitoring the performance of an app becomes the priority of the marketers. ...
Back in 2007, a movie featuring Madhuri Dixit was released; a film where we could see the quintessential heroine of the Indian screen after almost a decade. This movie was a disaster, but it gained bad publicity because of a completely different reason. A few lines in one of the songs were not taken well by a community and hence was...