Agile, Industry Buzz, Marketing

Navigating Growth: A Dive into Toastmasters Club Meetings

  As I entered my first Toastmasters meeting, a mix of anticipation and trepidation filled the air. Little did I know that this experience would transform into a journey of self-discovery and personal growth. Overcoming Introvertism: Embracing the Circle Navigating Networking as an Introvert Networking had always been a daunting task for me, especially as […]

March 29, 2024

Anaytics, B2C, Cloud

Salesforce Boom In Every Sector/Services Industry

Today, we’re talking about Salesforce (a cloud-based CRM software), a relatively well-versed tool in the market that has attracted attention not only to any one specific industry but also making its huge impact on real estate, banking, legal, eCommerce, education, and charity organizations. Combines everything that businesses need from marketing, sales, commerce, and services an all-in-one […]

March 12, 2024

B2B, B2C, Digital Marketing

Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI/Sales

Roughly over a decade ago, online shopping was such a taboo that the majority of buyers from around the world hesitated in buying products online. There was a fear of phishing and online scams around the web to trick shoppers into giving out their personal information. Nowadays, almost everyone you come across has recently purchased […]

October 11, 2023

AEM, Digital Marketing, Java

Campaign Standard Integration in AEM

Introduction: In this comprehensive guide, we will walk you through the end-to-end process of integrating Adobe Campaign Standard into Adobe Experience Manager (AEM) with a real-world use case. You will learn how to seamlessly connect the two platforms and leverage the power of Adobe Campaign’s marketing automation capabilities within AEM. We will cover the steps […]

July 11, 2023

Front End Development, Marketing

Unbounce landing pages development

What Is a Landing Page? In digital marketing, a landing page is a standalone web page created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. What is […]

November 25, 2022

Front End Development, Marketing

Develop Newsletter from Basics to Advanced

What Is A Newsletter? A newsletter is an email which you can send to your customers to update them regarding the brand’s latest products and services. You can also share valuable blog posts or industry news or inform them about your offers and discounts. Dos and Don’ts in Newsletter: Use only inline css. Always define […]

October 20, 2022

Digital Marketing, Marketing, Web Content Management

How to Build a Hub and Spoke Content Strategy from Scratch

Do you want to take your business to the top of the search engine result page? If yes, then you should pay extra attention to the content. When it comes to search engine optimization, content is the king. Creating a better content marketing strategy is mandatory for the business to generate the expected results. Content […]

September 22, 2022

Digital Marketing, Marketing, Marketing Automation

Replace your lead tracking spreadsheets with a Marketing Automation Platform

Are you still using dated lead tracking spreadsheets to capture your marketing qualified leads? The risk of human error, the continuous updating of, and (gasp!) the manual transfer of information involved with common lead tracking spreadsheets are frustrating and riddled with inaccuracies. While marketing spreadsheets had their place ages ago, they have now been replaced […]

July 4, 2022

Digital Marketing, Industry Buzz, Marketing

How To Build an Effective Content Syndication Strategy for Your Business

Content creation is the cornerstone of an effective content marketing strategy. Generating and publishing high-quality content consistently plays a critical role in attracting customers, showcasing business expertise, accelerating user engagement, and boosting brand awareness. While creating content that targets one’s ideal audience is a crucial content marketing practice, it’s equally important to ensure the content […]

June 30, 2022