Data & Analytics

Exploring the Dark Side of AI :- The Ethical Implications of Exploiting Our Desires

Introduction The article titled “How AI Exposing Our Dark Desires: The World’s End?” published in Analytics India Mag, highlights AI’s ethical implications and potential to exploit our weaknesses and manipulate our behavior. The article discusses the dark side of AI and how AI algorithms are designed to identify patterns and insights in data that can […]

April 15, 2024

Anaytics, Data & Analytics, Digital Analytics

Streamlining Analytics: Leveraging ListVars in AEP Web-SDK

ListVar is the most powerful variable in Adobe Analytics. So, we have eVars and props as well to store the data but due to their character limit 100 char for prop and 250 char for eVar,  there might be chances of value truncation in case of large data.  ListVars are custom variables that you can […]

March 29, 2024

Big Data, Data & Analytics

Power of Incremental Models in DBT: A Deep Dive

In the previous blog, we briefly introduced DBT (Data Build Tool) and the fundamental ways it could change how you analyze and transform your data. We discussed the basics, explored its main components, and established the basis for comprehending its capabilities. DBT (Data Build Tool) is a remarkable data analytics tool that is becoming increasingly […]

March 28, 2024

Data & Analytics

Introduction to Power BI

What is Power BI? Power BI is a powerful Business Intelligence (BI) and Data Visualization tool developed by Microsoft. It is widely used for Data Analysis and reporting purposes in organizations and across various industries. Why Power BI? Power BI is popular for several key reasons: User-Friendly Interface Data Integration: Can integrate data from different […]

March 27, 2024

Big Data, Data & Analytics

Getting the Best Out of PostgreSQL

Ensuring everything runs smoothly in handling databases is like an ongoing adventure for folks working with data. PostgreSQL, a widely used and powerful open-source database system, is a go-to choice for many applications. But even in the land of PostgreSQL, making it work at its best isn’t always straightforward. In this journey, we will explore […]

March 7, 2024

Data & Analytics

Hadoop monitoring with Datadog

 Recently, I integrated the monitoring of Hadoop with Datadog. The main aim of the monitoring is to monitor the cluster to check whether it has been running fine and to check other services of Hadoop like the health of the node manager, the health of disk space, etc. Datadog is a tool that allows you […]

February 29, 2024

Anaytics, Data & Analytics, Digital Analytics

Integrating Google Analytics 4 with Unomi Using Measurement Protocol

Introduction Analytics plays a crucial role in understanding user behavior and optimizing digital experiences. In this guide, we’ll walk through the process of integrating Google Analytics 4 (GA 4) with Unomi using the Measurement Protocol. This powerful combination allows for advanced user segmentation and provides more targeted insights. Follow these step-by-step instructions to send events […]

February 29, 2024

Data & Analytics, User Experience, Web Content Management

Navigating Trust: A Guide to Consent Management with Apache Unomi

In the era of heightened awareness about data privacy and protection, organizations face a critical challenge: gaining and maintaining the trust of their users. Apache Unomi, an open-source customer data platform, comes equipped with robust consent management features, empowering businesses to navigate the complex landscape of user consent effectively. In this blog, we will explore […]

February 28, 2024

Anaytics, Data & Analytics, Digital Analytics

Understanding Generative AI and Predictive Analytics

The emergence of artificial intelligence (AI) has had a profound effect on how businesses run and oversee daily activities. The introduction of numerous AI tools and applications has allowed organizations to make more informed decisions and automate tedious jobs, improving operations. Though there are many AI algorithms, Generative AI has become more popular across industries. […]

February 26, 2024