Anaytics, B2B, Big Data

GA4 Migration – Step up your Analytics Game

What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it?  Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds […]

April 7, 2022

Anaytics, Big Data, Data & Analytics

GA4 vs Universal Analytics: What is the Difference?

With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new […]

March 31, 2022

Anaytics, Big Data, Data & Analytics

GA4 vs Universal Analytics – Can you migrate to GA4?

Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns […]

March 24, 2022

Data & Analytics

OneShot Learning

Written by Tushar Raj Verma & Abhishek Kumar Upadhyay Deep Convolutional Neural Networks have become the state of the art methods for image classification tasks. However, one of the biggest challenges is that they require a lot of labeled data to train the model. In many applications, collecting this much data is sometimes not feasible. One-Shot […]

February 23, 2022

Data & Analytics, Technology

Knowledge Distillation in Deep Learning

There were times when we had our teachers help us out in solving difficult problems. We took our problem to someone who could understand it better and can give a good overview which enabled us then to solve the problem. The same can be done in deep learning as well. Yes, we can actually teach […]

January 28, 2022

Cloud, Data & Analytics, Digital Analytics

Anomaly Detection and Prediction

With the mammoth rise in vast amounts of data across the globe, it has been a necessity for the companies to ensure that they derive insights from the data being gathered. While traditional statistical tools have always been a prior step in evaluating the data, the application of analytics and machine learning has become increasingly […]

December 6, 2021

Data & Analytics, Technology

Smart Chatbot Implementation using RASA

In the era of chatbots, besides imitating humans they can also perform complex tasks like booking tickets for movies etc. Out of various implementations, Rasa is an open-source implementation for Natural Language Understanding (NLU) and Dual Intent and Entity Transformer (DIET) models. It can interact with databases, APIs, conversational flows for interactive learning with reinforcement […]

November 30, 2021

Data & Analytics

Big Data Analytics: The key to delivering better online streaming experiences

Continuous digitalization, improving networking speed, and multifold growth of internet users globally have been the major catalysts for a dramatic spike in the growth of the over-the-top (OTT) video streaming industry recently. According to the recent research by IHS Markit Technology, online streaming service subscriptions are expected to grow from 600 Mn in 2019 to […]

July 20, 2020