Digital Analytics, Digital Marketing

Leverage the Power of Analytics for your Mobile Marketing

With the growth in digitalization, mobile phones have emerged as the most popular digital marketing channel. All of us are glued to our cell phones, almost throughout the day. It is a dream come true for marketers who are looking to connect with their customers in the right place, at the right time, with the right offer. Mobile devices...

06-Aug-2019

Digital Analytics, Digital Marketing

Adobe DTM to Launch Migration – A Blessing in Disguise

With our last blog we established the advantages for you to shift to Launch by Adobe, in addition to the necessity to do the same because DTM is getting sunset. At TO THE NEW, we believe that the migration process comes with both, an opportunity to audit and clean the current implementation and the potential risk of implementation gaps...

22-Jul-2019

Digital Analytics

Track your Business Performance using Analytics!

Analytics is a systematic computational analysis of your data and to keep a better record of your online business, it’s now a necessity to implement Digital Analytics. With rapid digitization, it’s imperative to analyse and evaluate the performance of your online business. So, it becomes more important to invest time in analyzing...

19-Jul-2019

Digital Analytics, Digital Marketing

Adobe Launch Vs Adobe Dynamic Tag Management (DTM)

The world seems to be moving fast and exponentially towards digitalization. With this advancement comes a requisite for more cost-efficient marketing strategies. For better understanding of the effectiveness of content and marketing campaigns, for instant reallocation of campaign budgets and to maximize the ROI (return on investment), the...

05-Jul-2019

Digital Analytics, Digital Marketing

App Analytics: Metrics that Matter!

In the era of digital transformation, organizations are adopting a mobile-first strategy, and this has led Mobile App at the center point in their business plan. Eventually, App-Marketing is becoming more relevant in the present age across the industry. Hence, monitoring the performance of an app becomes the priority of the marketers. ...

25-Jun-2019

Digital Analytics, Digital Marketing

An interview with Pradeep Chopra, CEO Digital Vidya shares his views on How Digital Marketing is impacting enterprises in India

TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been part of...

01-Jun-2018

Agile, Digital Analytics

How Artificial Intelligence is Changing the Dynamics of Software Testing

Introduction Software testing is an imperative process that ensures customer satisfaction in an application. It is the only premeditated way in test automation where an application can be observed under certain conditions where testers can understand the threshold and the risks involved in the software implementation. Testing helps to...

26-Sep-2017

Digital Analytics, Digital Marketing

AMP – A Known Bug is Spoiling your Google Analytics Data

The concept of Accelerated Mobile Pages (AMP) was introduced for increasing the user experience while browsing the websites on mobile devices. It helps by increasing page load speed, provides card views on Google, and cross-browser support for a seamless experience. If you are using Accelerated Mobile Pages, you must be experiencing...

16-Mar-2017

Digital Analytics, Marketing

5 critical barriers to omni-channel analytics and how to overcome them

Offline, in-store, mobile, website and many more; there are multiple touchpoints for customers to interact with a brand. Customers expect a positive experience across these channels. Brands are striving hard to provide a superior multi-channel customer experience. However, analyzing customer’s mindset and improving experience requires...

28-Sep-2016

Corporate, Digital Analytics

Closure of California Fitness Gym…Justified?

On 20th July, news broke out over California Fitness Gym’s (CFG) closure of outlets in Singapore and Hong Kong. Liquidators of JV Fitness, the company which owns and manages CFG, did not have adequate resources to continue the club’s operation. Buzz around social media was built due to speculations of CFG’s closure and impact on...

18-Aug-2016

Big Data, Digital Analytics

Your Mobile Phone’s Power to Make or Break Your Favorite Brand’s Future

Mobile phone penetration worldwide is at 62.9%, which is more than half of the world’s population (Statista, n.d.). With the rise of technological advancements, we cannot deny the fact that our lives have been transformed from a television-driven generation to multiple medium owners such as the desktop, laptop, tablet, and the phone. ...

01-Aug-2016

Digital Analytics

Click Event Tracking using Google Tag Manager V2

From the analytics point of view, tracking user behaviour helps you a lot in defining the design of your web pages and making better business decisions. Based on user interaction data, you can make apt refinements in your design and take smart business decisions. Actually, the current web page layout you are viewing for this post has...

01-Jul-2016