Anaytics, Data & Analytics, Digital Analytics

Integrating Google Analytics 4 with Unomi Using Measurement Protocol

Introduction Analytics plays a crucial role in understanding user behavior and optimizing digital experiences. In this guide, we’ll walk through the process of integrating Google Analytics 4 (GA 4) with Unomi using the Measurement Protocol. This powerful combination allows for advanced user segmentation and provides more targeted insights. Follow these step-by-step instructions to send events […]

February 29, 2024

Anaytics, Data & Analytics, Digital Analytics

Understanding Generative AI and Predictive Analytics

The emergence of artificial intelligence (AI) has had a profound effect on how businesses run and oversee daily activities. The introduction of numerous AI tools and applications has allowed organizations to make more informed decisions and automate tedious jobs, improving operations. Though there are many AI algorithms, Generative AI has become more popular across industries. […]

February 26, 2024

Anaytics, Data & Analytics, Digital Analytics

Setting the Stage: Navigating the Apache Unomi Setup Landscape and Overcoming Challenges

Apache Unomi, as a robust open-source customer data platform, brings unparalleled personalization capabilities to the digital realm. However, like any sophisticated technology, setting up Apache Unomi can pose challenges, particularly for those venturing into the realm of customer data management and personalization for the first time. In this blog, we’ll explore the setup process of […]

December 16, 2023

AEM, Anaytics, Data & Analytics

Unveiling the world of Unomi

Overview In the fast-paced digital business world, understanding your customers and providing personalized experiences is essential for success.  Over the last few months, we have been exploring the world of Customer Data Platforms (CDP).  During this exploration, the name of the Adobe Experience Platform (AEP) Real-Time Customer Data Platform (RT-CDP), a licensed product of Adobe, […]

December 11, 2023

Digital Analytics, Drupal, Front End Development

Optimizing Your Website for SEO: A Guide Using HTML, CSS, and JavaScript

Introduction In the competitive digital landscape, having a strong online presence is crucial. Search Engine Optimization (SEO) is the cornerstone of achieving high visibility and attracting organic traffic to your website. For front-end developers, optimizing HTML, CSS, and JavaScript is paramount to ensure not only an attractive design but also excellent SEO performance. In this […]

September 19, 2023

AEM, Anaytics, Data & Analytics

Pass digital data layer to Adobe analytics using javascript

Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a […]

August 30, 2023

Anaytics, Application Security, Automation Testing

Kibana Tool

Kibana Tool Kibana is a dashboarding tool that works veritably nearly with Elasticsearch.  Kibana is used for various use cases, like system monitoring & application observations. In a traditional monitoring system, we will monitor system performance, application logs, and so on. Kibana core ships with the classics: histograms, line graphs, pie charts, sunbursts, and more. […]

October 3, 2022

Digital Analytics, Digital Marketing

Google Analytics Updates: The Timeline Of Major Updates

Google Analytics is the widely accessed web analytics platform on the internet. Plenty of reasons are there for people using Google Analytics. But, the potential reason is that it renders unique and useful analytics resources. In October 2020, Google launched the most recent update to this platform, Google Analytics 4 (GA4). GA4 has launched on […]

September 25, 2022

Digital Analytics, Digital Marketing

GA4 Guide: 7 New Features you Should Know About

Google is one of the popular search engines that is constantly changing. The company released Google Analytics 4, which offers enhanced tracking and reporting compared to the UA property. GA4 is a new kind of property with modern features, offering a better experience to the user. It enables website and application data to gather separately. […]

September 20, 2022