AnayticsData & AnalyticsDigital Analytics
Introduction Analytics plays a crucial role in understanding user behavior and optimizing digital experiences. In this guide, we’ll walk through the process of integrating Google Analytics 4 (GA 4) with Unomi using the Measurement Protocol. This powerful combination allows for advanced user segmentation and provides more targeted insights. Follow these step-by-step instructions to send events […]
AnayticsData & AnalyticsDigital Analytics
Apache Unomi, as a robust open-source customer data platform, brings unparalleled personalization capabilities to the digital realm. However, like any sophisticated technology, setting up Apache Unomi can pose challenges, particularly for those venturing into the realm of customer data management and personalization for the first time. In this blog, we’ll explore the setup process of […]
Overview In the fast-paced digital business world, understanding your customers and providing personalized experiences is essential for success. Over the last few months, we have been exploring the world of Customer Data Platforms (CDP). During this exploration, the name of the Adobe Experience Platform (AEP) Real-Time Customer Data Platform (RT-CDP), a licensed product of Adobe, […]
Digital AnalyticsDrupalFront End Development
Introduction In the competitive digital landscape, having a strong online presence is crucial. Search Engine Optimization (SEO) is the cornerstone of achieving high visibility and attracting organic traffic to your website. For front-end developers, optimizing HTML, CSS, and JavaScript is paramount to ensure not only an attractive design but also excellent SEO performance. In this […]
Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a […]
AnayticsApplication SecurityAutomation Testing
Kibana Tool Kibana is a dashboarding tool that works veritably nearly with Elasticsearch. Kibana is used for various use cases, like system monitoring & application observations. In a traditional monitoring system, we will monitor system performance, application logs, and so on. Kibana core ships with the classics: histograms, line graphs, pie charts, sunbursts, and more. […]
Digital AnalyticsDigital Marketing
Google Analytics is the widely accessed web analytics platform on the internet. Plenty of reasons are there for people using Google Analytics. But, the potential reason is that it renders unique and useful analytics resources. In October 2020, Google launched the most recent update to this platform, Google Analytics 4 (GA4). GA4 has launched on […]
Digital AnalyticsDigital Marketing
Google is one of the popular search engines that is constantly changing. The company released Google Analytics 4, which offers enhanced tracking and reporting compared to the UA property. GA4 is a new kind of property with modern features, offering a better experience to the user. It enables website and application data to gather separately. […]
What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it? Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds […]
