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Anaytics, Application Security, Automation Testing
Kibana Tool Kibana is a dashboarding tool that works veritably nearly with Elasticsearch. Kibana is used for various use cases, like system monitoring & application observations. In a traditional monitoring system, we will monitor system performance, application logs, and so on. Kibana core ships with the classics: histograms, line graphs, pie charts, sunbursts, and more. […]
Digital Analytics, Digital Marketing
Google Analytics is the widely accessed web analytics platform on the internet. Plenty of reasons are there for people using Google Analytics. But, the potential reason is that it renders unique and useful analytics resources. In October 2020, Google launched the most recent update to this platform, Google Analytics 4 (GA4). GA4 has launched on […]
Digital Analytics, Digital Marketing
Google is one of the popular search engines that is constantly changing. The company released Google Analytics 4, which offers enhanced tracking and reporting compared to the UA property. GA4 is a new kind of property with modern features, offering a better experience to the user. It enables website and application data to gather separately. […]
What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it? Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds […]
Anaytics, Big Data, Data & Analytics
With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new […]
Anaytics, Big Data, Data & Analytics
Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns […]
Digital Analytics, Digital Marketing
Introduction to CDPs Customer data platforms (CDPs) are the next best thing for marketers to optimize their marketing campaigns. CDP is a future tool where data can be consolidated from multiple sources and can be seen in a single dataset. This tool can also help marketing generate meaningful insights needed to run campaigns. A CDP […]
Digital Analytics, Digital Marketing, Marketing
In this post-pandemic era, we have seen companies focus heavily on digital marketing channels such as webinars, virtual conferences, podcasts, etc. The endgame for all these marketing efforts is a form fill. Marketers try to get the attention of their audience to sign up for their events over the plethora of other events out there. […]
Cloud, Data & Analytics, Digital Analytics
With the mammoth rise in vast amounts of data across the globe, it has been a necessity for the companies to ensure that they derive insights from the data being gathered. While traditional statistical tools have always been a prior step in evaluating the data, the application of analytics and machine learning has become increasingly […]