Automation Testing, Manual Testing, Marketing Automation

How to choose the best test automation tool?

The debate about whether manual testing has fallen behind automation testing in popularity and demand is common among young QA engineers. However, instead of delving deeper into this topic, it is important to focus on the significance of test automation in today’s era. Undeniably, “Quality at Speed” has become the new mantra for companies and […]

April 30, 2023

Marketing Automation

Maximizing Your Email Marketing Potential: A Complete Guide to Marketo

Email Marketing using Marketo: A Comprehensive Overview  According to the Emarsys report, 81% of retail professionals still use email as a driver for customer acquisition and 80% for customer retention. Email marketing is a popular and effective way for businesses to communicate with their target audience, build brand awareness, and drive conversions. Even for companies with […]

April 23, 2023

Digital Engineering, Marketing Automation, Technology

How Workato can automate your business processes?

Automation has become increasingly important in today’s fast-paced business world. It helps to streamline processes, reduce errors, and improve efficiency. However, many businesses still rely on manual processes that are time-consuming and prone to errors. This is where the iPaaS platform Workato comes into the picture. Workato is an integration platform that can help automate […]

April 7, 2023

Marketing Automation

Unlocking the Power of Lead Scoring: How Marketing Automation Can Boost Your Sales

In the world of marketing, maximizing ROI (Return on Investment) is always a top priority. With the emergence of marketing automation tools, businesses now have access to more sophisticated methods of reaching their target audience and generating leads. But to truly maximize ROI, businesses need to take advantage of scoring in marketing automation. In this […]

March 29, 2023

Marketing Automation

“From Lead Generation to Customer Delight: How Hubspot Can Help Your Business Grow”

According to a survey by HubSpot, the majority of respondents reported an increase in revenue and conversion rates due to marketing automation. HubSpot, one of the leading marketing automation platforms, has been rated highly by PCMag and The Blueprint for its affordability, user-friendly interface, and comprehensive features, making it an excellent choice for small businesses. […]

March 20, 2023

Marketing Automation

Unlock Your Pardot Potential: Maximize your Marketing Automation Performance

Exploring Marketing Automation According to a report by Statista, By the end of 2023, the market for marketing automation technology is anticipated to reach $25.1 billion. But what exactly is marketing automation? Let’s find out.  Marketing automation is a way to automate voluminous marketing processes. Platforms of marketing automation are made to gather and utilize […]

February 14, 2023

Marketing Automation

From Data to Action: Harnessing the Potential of CDP and Marketing Automation

In today’s digital age, businesses are faced with a vast amount of data about their customers. This data can come from various sources such as website interactions, email campaigns, social media interactions, and CRM data. In order to make sense of this data and use it to improve customer engagement, businesses need a way to […]

January 23, 2023

Marketing Automation

B2C Marketing with Hubspot

Introduction The B2C marketing landscape is changed with the introduction of Marketing Automation. So what exactly is marketing automation? Marketing automation enables businesses to automate their marketing procedures. This might involve monitoring client contacts, social media account updates, and email marketing. Companies can save time and money by automating these operations using marketing automation. About […]

January 23, 2023

Marketing Automation

Supercharge Your Business Growth by Making the Most of Your Marketing Automation With Act-On

What is Marketing Automation, and why should your company use marketing automation? According to a Statista report, sales productivity has increased by 14.5% due to marketing automation, and marketing expenses have decreased by 12.2%.  Let’s deep dive into what Marketing automation is about – Marketing automation is the simplification, automation, and measurement of marketing processes […]

January 11, 2023