Anaytics, Big Data, Data & Analytics

With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new […]

Anaytics, Big Data, Data & Analytics

Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns […]

Digital Marketing, Marketing, Marketing Automation

Generating leads and successfully converting them into loyal paying customers is a top priority for most enterprises. However, capturing a lead’s interest is just one part of the process. In most cases, only a tiny percentage of generated leads end up becoming customers. It’s essential to pay special attention to every lead and efficiently navigate […]

B2C, Digital Marketing, Marketing

Digital marketing is a platform that uses the internet and other digital technologies to promote brands. This includes email, text and multimedia messages, social media marketing, etc. We use different methodologies for different types of marketing. Marketing automation has made the field of marketing very easy. We can now perform a lot of activities using […]

Digital Marketing, Marketing, Marketing Automation

Few years back everyone was super excited about HTML 5 and CSS3 usage in email marketing. Companies would stuff every bit of that 600px width with design elements and catchy graphics, and spend huge resources to make their emails more mobile friendly. But now we are coming back to the basics! These days the marketing […]