Velocity Script in Marketo is a dynamic feature that allows marketers to personalize and customize content within emails, landing pages, and other marketing assets. It uses a scripting language called Velocity Scripting Language, which enables the inclusion of dynamic elements based on lead data and other contextual information. It allows you to create dynamic, data-driven […]
AEM, Anaytics, Data & Analytics
Overview In the fast-paced digital business world, understanding your customers and providing personalized experiences is essential for success. Over the last few months, we have been exploring the world of Customer Data Platforms (CDP). During this exploration, the name of the Adobe Experience Platform (AEP) Real-Time Customer Data Platform (RT-CDP), a licensed product of Adobe, […]
As a marketer, generating leads is only the beginning. You need a well-planned lead journey management strategy to convert those leads into paying customers. Lead journey management is crucial to any marketing strategy, especially in today’s digital age, where customers can access many options. Lead management software like Marketo is an essential tool when implementing […]
In the fast-paced world of marketing, where capturing and engaging your target audience is paramount, event marketing has emerged as a dynamic strategy to connect with customers, build brand loyalty, and drive business growth. However, executing successful events requires meticulous planning, precise execution, and efficient management. This is where event marketing software like Splash comes […]
Introduction Landing pages are vital components of modern marketing strategies. They are purpose-built pages designed to guide visitors toward specific actions, such as purchasing, signing up, or downloading content. The importance of landing pages lies in their ability to maximize conversions and campaign effectiveness. By providing focused content and a clear call-to-action, they enhance user […]
Introduction In contemporary speedy-paced virtual landscape, small groups face extreme opposition and the want to stay ahead is greater critical than ever. Customer relationship control (CRM) has end up the pulse of each successful business, and HubSpot CRM emerges because the final device that drives small enterprise increase. In this blog, we can delve into […]
Effective marketing techniques are essential for building long-lasting relationships with clients and prospects in the complex world of B2B (business-to-business) growth. Microsoft Dynamics 365 enters the marketing automation space with the goal of enabling this growth. The use of traditional techniques in B2B marketing has immensely changed. Marketing is now effective when processes are more […]
Customer Data Platforms made easy – According to a report by Cdp Institute forecasts, the revenue of the customer data platform industry is at $2 billion for 2022, up 25 percent over 2021 which means that the exponential growth of the use cases of Customer data platform have done some wonders for the marketers. What […]
Introduction: In this comprehensive guide, we will walk you through the end-to-end process of integrating Adobe Campaign Standard into Adobe Experience Manager (AEM) with a real-world use case. You will learn how to seamlessly connect the two platforms and leverage the power of Adobe Campaign’s marketing automation capabilities within AEM. We will cover the steps […]