Marketing Automation

From Data to Action: Harnessing the Potential of CDP and Marketing Automation

In today’s digital age, businesses are faced with a vast amount of data about their customers. This data can come from various sources such as website interactions, email campaigns, social media interactions, and CRM data. In order to make sense of this data and use it to improve customer engagement, businesses need a way to […]

January 23, 2023

Marketing Automation

B2C Marketing with Hubspot

Introduction The B2C marketing landscape is changed with the introduction of Marketing Automation. So what exactly is marketing automation? Marketing automation enables businesses to automate their marketing procedures. This might involve monitoring client contacts, social media account updates, and email marketing. Companies can save time and money by automating these operations using marketing automation. About […]

January 23, 2023

Marketing Automation

Supercharge Your Business Growth by Making the Most of Your Marketing Automation With Act-On

What is Marketing Automation, and why should your company use marketing automation? According to a Statista report, sales productivity has increased by 14.5% due to marketing automation, and marketing expenses have decreased by 12.2%.  Let’s deep dive into what Marketing automation is about – Marketing automation is the simplification, automation, and measurement of marketing processes […]

January 11, 2023

Marketing Automation

Database Management with HubSpot

The digital age is fueled by data – so goes the saying. The importance of data is something that everyone has been talking about for the longest time. Any organization has always seen data as one of their most important assets, and this conviction is without question. Your data is the source that can help […]

August 4, 2022

Digital Marketing, Marketing, Marketing Automation

Replace your lead tracking spreadsheets with a Marketing Automation Platform

Are you still using dated lead tracking spreadsheets to capture your marketing qualified leads? The risk of human error, the continuous updating of, and (gasp!) the manual transfer of information involved with common lead tracking spreadsheets are frustrating and riddled with inaccuracies. While marketing spreadsheets had their place ages ago, they have now been replaced […]

July 4, 2022

Anaytics, Big Data, Data & Analytics

GA4 vs Universal Analytics: What is the Difference?

With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new […]

March 31, 2022

Anaytics, Big Data, Data & Analytics

GA4 vs Universal Analytics – Can you migrate to GA4?

Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns […]

March 24, 2022

Digital Marketing, Marketing, Marketing Automation

How B2B Organizations Can Build a Winning Lead Lifecycle Management Strategy

Generating leads and successfully converting them into loyal paying customers is a top priority for most enterprises. However, capturing a lead’s interest is just one part of the process. In most cases, only a tiny percentage of generated leads end up becoming customers. It’s essential to pay special attention to every lead and efficiently navigate […]

March 17, 2022

B2C, Digital Marketing, Marketing

Netcore – Marketing Automation Made Facile

Digital marketing is a platform that uses the internet and other digital technologies to promote brands. This includes email, text and multimedia messages, social media marketing, etc. We use different methodologies for different types of marketing. Marketing automation has made the field of marketing very easy. We can now perform a lot of activities using […]

January 30, 2022