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Introduction A key element of today’s digital strategy has emerged at a time when consumers expect personalized experiences at every touchpoint. Marketers can create, automate, and optimize smooth journeys across channels like push notifications, email, SMS, WhatsApp, in-app communications, and the web with MoEngage, a potent insight-led customer engagement platform. Brands can provide immediate, relevant […]
Introduction The world of digital marketing is dynamic, and speed is one of the characteristics which is of utmost importance. It can be observed that marketing processes are slower than the speed of change in consumer behaviour, thus making it almost impossible for marketing teams to keep pace. The Agile Methodology comes in here, as […]
Consumers anticipate that businesses will be aware of their requirements and provide experiences that are pertinent to each encounter. Adding a customer’s name to an email is no longer the only way to personalize an email. It involves creating smooth, significant interactions using data and insights from real-time. Businesses can provide highly targeted, data-driven personalization […]
Introduction In the highly competitive landscape of business model (B2B/B2C/D2C) sales, prioritizing leads can make the difference between success and failure. One of the strategies that marketing and sales teams use to streamline their efforts and focus on high-value prospects is the Lead Grading Matrix. It helps evaluate leads based on key demographics and behaviors, […]
Salesforce Marketing Cloud (SFMC) offers two powerful automation tools: Journey Builder and Automation Studio. While both streamline marketing processes, they serve distinct functions. Journey Builder excels at real-time, personalized customer engagement, enabling dynamic, event-driven interactions. Automation Studio is best suited for batch processing, data management, and large-scale automation, handling tasks like segmentation and scheduled sends. […]
B2B marketing success hinges on sophisticated automation tools that can nurture leads and drive conversions effectively at scale. In the domain of email marketing, Salesforce Pardot stands out as a technological marvel, defining how enterprises approach their marketing automation strategies. Consistently rated as one of the top marketing automation software, Pardot is a go-to when […]
The average consumer expects value and relevance in every interaction with a business. Marketing teams can no longer rely on generic and indirect marketing as consumers demand interactions that resonate with their needs and perspectives. This shift has made personalized customer journeys a necessary component of successful marketing strategies. One tool that stands out in […]
In the contemporary marketing arena driven by data, comprehending your audience holds the utmost importance. Marketo Custom Objects presents marketers with a potent resource to acquire and utilize specialized data that surpasses conventional lead and contact fields. This guide delves into the intricacies of Marketo custom objects and elucidates how they can transform your marketing […]
In recent years, the marriage of artificial intelligence and marketing automation has transformed the customer engagement landscape. AI-powered tools and algorithms enable marketers to deliver highly personalized, timely, and relevant experiences to their audience at scale. The market for artificial intelligence in marketing is anticipated to expand rapidly. To be competitive, marketers need to stay […]