Anaytics, Data & Analytics, Digital Analytics

Streamlining Analytics: Leveraging ListVars in AEP Web-SDK

ListVar is the most powerful variable in Adobe Analytics. So, we have eVars and props as well to store the data but due to their character limit 100 char for prop and 250 char for eVar,  there might be chances of value truncation in case of large data.  ListVars are custom variables that you can […]

March 29, 2024

Anaytics, Data & Analytics, Digital Engineering

Unleashing Personalization Potential: Score-Based Personalization with Apache Unomi

Providing personalized experiences has become a strategic imperative for businesses in the ever-evolving digital engagement landscape. Apache Unomi, an open-source customer data platform, takes personalization to the next level with its score-based approach. In this blog, we’ll delve into score-based personalization and how Apache Unomi empowers organizations to tailor user experiences dynamically. Understanding Score-Based Personalization […]

December 28, 2023

Big Data, Data & Analytics, Digital Engineering

Spark Structured Streaming

In this blog, I will discuss how Spark structured streaming works and how we can process data as a continuous stream of data. Before we discuss this in detail, let’s try to understand stream processing. In layman’s terms, stream processing is the processing of data in motion or computing data directly as it is produced […]

August 31, 2023

Digital Engineering, Experience Design, SEO

Mastering Optimization for Interaction to Next Paint (INP)

In the fast-paced digital landscape, delivering an exceptional user experience is a top priority for web designers and developers. To measure the user experience, in 2020, Google introduced Core Web Vitals. As we know. the Core Web Vitals is a set of user-centric metrics introduced by Google to measure and check the user experience of […]

June 27, 2023

Digital Engineering, Digital Transformation, Product Engineering

How Workato can help you to integrate Salesforce with Jira

Workato is a powerful integration platform that enables businesses to connect their various applications and automate workflows. With its user-friendly interface and wide range of connectors, it offers a variety of use cases for organizations of all sizes and industries. One potential use case for Workato using Salesforce and Jira is to create a workflow […]

April 30, 2023

Digital Engineering, Technology

How to Use Workato to Streamline Your HR Processes

Human Resources (HR) departments are essential for managing employee data, tracking performance, and administering benefits. However, HR processes can be time-consuming, error-prone, and difficult to manage. Workato is a powerful integration platform that can help streamline HR processes, automate repetitive tasks, and reduce errors. This blog will explore how to use Workato to streamline your […]

April 20, 2023

Digital Engineering, Marketing Automation, Technology

How Workato can automate your business processes?

Automation has become increasingly important in today’s fast-paced business world. It helps to streamline processes, reduce errors, and improve efficiency. However, many businesses still rely on manual processes that are time-consuming and prone to errors. This is where the iPaaS platform Workato comes into the picture. Workato is an integration platform that can help automate […]

April 7, 2023

Digital Engineering, Drupal

What’s new in Drupal 10

Worldwide, millions of websites are running smoothly on Drupal. Because it is an effective Content Management System that is free to use and open source, Drupal is driving a wave of digital change in various sectors. Drupal is undoubtedly one of the highly Organized and Competent website platform options, with the ability to support simply […]

March 31, 2023

AWS, DevOps, Digital Engineering

Fooling around with Docker CLI commands with PostgreSQL image

Currently, I am developing a side project wherein I wanted to use Postgres as my project database using its docker image. This blog is my brain dump of the docker basics I have learned so far, and I have attempted to break down the CLI commands I used or came across during the course of […]

January 14, 2023