Anaytics, B2B, Big Data

GA4 Migration – Step up your Analytics Game

What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it?  Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds […]

April 7, 2022

Anaytics, Big Data, Data & Analytics

GA4 vs Universal Analytics: What is the Difference?

With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new […]

March 31, 2022

Big Data, Covid 19, Digital Engineering

Creating Breakthrough B2B Customer Experiences in the Post Pandemic World

Customer Experience is Paramount in B2B, just as in B2C Customer experience is one of the critical foundations of any business. It also reflects an organization’s commitment to offering a smooth buyer journey and follow-up. Like B2C companies, B2B organizations have also traversed their digital and technology journey and came a long way concerning seamless […]

December 10, 2021

Digital Engineering, User Experience, Web Content Management

Enable a futuristic digital experience for your business with Drupal 9

Drupal 9 is now out in the market. However, multiple businesses are still running on earlier versions of Drupal. Normally, upgrading any software to its latest version is perceived as a time-consuming and expensive activity and hence, most businesses put off their upgrade plans guided by the idea of “Why spend money and time on […]

March 4, 2021