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customer experience, Digital Marketing
Customer behavior is changing rapidly as they are becoming digital natives taking full control of how they want to interact with a brand. Digitally evolved customers ask for information anywhere anytime, digital products and services, multi-channel experience and personalized (contextual) engagement. Improving customer experience has...
Experience Design, Front End Development
“As far as the customer is concerned, the interface is the product.” —Jef Raskin We are living in an experience economy. Experience creates top of the mind recall and converts customers into brand advocates. This fact has been clearly realized by brands over the last few years. They are investing time, money and efforts to...
Cross platform application development, Experience Design
With the advent of "Mobile first" approach, more and more applications are moving from web-only platform to both Web and Mobile. Now it sounds great to have my application work on both the platforms but the time and efforts doubles. PWA comes into picture here by helping build a web application which works as a mobile app or at least as...
Technology has empowered customers with a plethora of choices when it comes to interacting with a brand. A single interaction with a customer can change the customer’s perception, making it essential to provide them with a great end-to-end experience. Nowadays, companies are launching multiple digital initiatives to reach out to the...
Android, Cross platform application development
It was only from mid-2008 with the advent of smartphones, like HTC Dream, or Apple iPhone that it reached the mainstream, taking advantage of all the functionalities that these devices provide. As per Gadgetsnow, usage of the smartphones by Indian users grew by 43% in 2016 and 92% in 2015. A major thing to notice is that "Business and...
Digital Transformation, Experience Design
Navigation is required in our day-to-day life to move from one place to another. For example: if you walked for hours at an unknown place with lush greenery and lots of tunnels. You don’t know where currently you are and which direction to go. You would need a person who is familiar with the route or a compass or a map. These things...
Connected TV, Experience Design
We are living in a smart economy. Every passing day we witness a surge in smart and connected products may it be Smart Home, Smart Phones, Smart Watches or Smart TVs. The rise in digital technologies presents an opportunity to develop cutting-edge products that are both engaging and intuitive. Companies wanting to ride the smart bandwagon...
A successful business requires clean, attractive and intuitive consumer facing the web and mobile properties. A good front-end doesn't just help to create a recall but also drive engagement and generate more business. Engineering a product that is both attractive with a high performance is challenging and requires expertise that...
A design pattern is a formal way of documenting a solution to a common design problem. The idea was introduced by an architect Christopher Alexander for use in urban planning and building architecture. This has been adapted for various other disciplines, including teaching and pedagogy, development organization and process, as well as for...
I am assuming that you’ve seen websites developed on AngularJS. If not, here are a few sites using AngularJS you would be familiar with: Youtube Netflix Weather IStockPhoto AngularJS is taking over the robust development around the world. There’s a good reason for that React-style framework that makes better developer...
Automation Testing, Experience Design
Consumer habits keep on changing. This change in their behaviour has compelled brands to leverage digital technologies and provide a superior user experience. A recent survey by eMarketer shows that Mobile App usage accounts for approximately 85% of total time spent on mobile Internet. Companies need to ensure that their applications...
What is PWA? Progressive Web App (PWA) is a web app, developed with features which give it an app like experience while browsing. PWA improves the user experience to the extent that users can feel the same as they do while using native apps. Why PWA? Progressive web app combines the features of both web and app thereby giving a...
