B2B, B2C, Digital Marketing

Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI/Sales

Roughly over a decade ago, online shopping was such a taboo that the majority of buyers from around the world hesitated in buying products online. There was a fear of phishing and online scams around the web to trick shoppers into giving out their personal information. Nowadays, almost everyone you come across has recently purchased […]

October 11, 2023

Drupal, SEO

Boost Your Drupal Site’s Visibility with Schema Markup

What is Schema Markup and why is it important for SEO? Schema is a way of providing structured data to search engines that helps them understand the content and context of your website. Schema can improve your SEO by enhancing your visibility and relevance in the search results. For example, schema can display rich snippets, […]

September 24, 2023

Digital Analytics, Drupal, Front End Development

Optimizing Your Website for SEO: A Guide Using HTML, CSS, and JavaScript

Introduction In the competitive digital landscape, having a strong online presence is crucial. Search Engine Optimization (SEO) is the cornerstone of achieving high visibility and attracting organic traffic to your website. For front-end developers, optimizing HTML, CSS, and JavaScript is paramount to ensure not only an attractive design but also excellent SEO performance. In this […]

September 19, 2023

Front End Development, Node.js, SEO

Mastering Dynamic Pre-rendering: Elevating SEO and User Experience with prerender.io

This solution tackles the challenges of Client-Side Rendering (CSR), boosting both SEO performance and user experiences using dynamic pre-rendering with prerender.io. Learn how to set up and optimize this approach, improving SEO rankings and speeding up browser rendering for your website. What is Client Side Rendering(CSR)? When a user makes a request to a domain […]

September 18, 2023

Digital Marketing, SEO, Technology

Unlocking SEO Insights with Google Ads Scripts

In the ever-changing landscape of digital marketing, Search Engine Optimization (SEO) is a fundamental pillar of online success. To boost your SEO endeavours, a wealth of invaluable insights lies hidden within your Google Ads data. This guide explores the dynamic partnership between SEO and Google Ads data, poised to transform your SEO strategy. Understanding Google […]

September 16, 2023

AEM, Anaytics, Data & Analytics

Pass digital data layer to Adobe analytics using javascript

Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a […]

August 30, 2023

AEM, Digital Marketing

Adobe Target Integration with Adobe Cloud Services using Launch

Introduction Adobe Target, as an integration in AEM, provides varied site visitors to experience personalized content from AEM intelligently. It lets us leverage its different variations based on multiple use cases to target different audiences. Its client-side implementation can be done in two ways – one by using Target AT.js Javascript Library and the other […]

by ayush
August 28, 2023

Drupal, SEO, Web Content Management

Boost Your Drupal 10 Website’s SEO with These Proven Strategies

Improving the SEO (Search Engine Optimization) of a Drupal 10 website requires a combination of technical optimizations and content improvements. Here are some steps you can take to enhance the SEO of your Drupal 10 website: 1. Choose an SEO-friendly Drupal theme: Select a responsive and fast-loading theme that is optimized for SEO. Ensure that […]

August 13, 2023

Drupal, Front End Development, SEO

Essential Features to Look for When Choosing a SEO-Friendly Drupal Theme

Choosing an SEO-friendly Drupal theme means selecting a theme that is designed and developed with search engine optimization best practices in mind. Such themes are optimized for performance, speed, and user experience, which are crucial factors that search engines consider when ranking websites in search results. Here are some key aspects to consider when choosing […]

August 6, 2023