Digital Marketing, Technology

How to Conduct Keyword Research for SEO

Keyword research remains a crucial element of SEO, even as search engine algorithms continue to evolve. By conducting a thorough keyword research, you can identify the specific terms and phrases your target audience is searching for. However, it’s important to note that keyword research should be one of many focuses of your SEO strategy. You […]

March 24, 2023

Digital Marketing, Web Content Management

Chat GPT and SEO: A Match Made in Digital Marketing Heaven

As the world becomes increasingly digital, the importance of search engine optimization (SEO) in driving traffic to websites and improving online visibility continues to grow. In this ever-evolving landscape, chat-based Generative Pre-training Transformer (Chat GPT) has emerged as a game-changing tool for optimizing content and boosting SEO results. GPT was released in 2018 and has […]

January 4, 2023

Digital Marketing, Web Content Management

SEO Power Words Proven Way to Increase Web Traffic

Today, you’ll use approximately 8,400 words. According to research, that is an average. Some of those terms may find their way into your website’s pages and posts on social media if you’re a marketer. We do not choose words unconsciously, even though we do so thousands of times daily. When we have marketing goals, we […]

October 7, 2022

AEM, Digital Engineering, Digital Marketing

XML Add On – Conditional/Filtered DITA content output in AEM

Use cases Let’s assume we have a large number of published articles or topics. Each article contains some paragraphs or content that is obsolete now and should not be displayed to the end users. Since the number of articles is large, it is difficult to update the content quickly. Let’s say we have all content […]

September 27, 2022

Digital Analytics, Digital Marketing

Google Analytics Updates: The Timeline Of Major Updates

Google Analytics is the widely accessed web analytics platform on the internet. Plenty of reasons are there for people using Google Analytics. But, the potential reason is that it renders unique and useful analytics resources. In October 2020, Google launched the most recent update to this platform, Google Analytics 4 (GA4). GA4 has launched on […]

September 25, 2022

Digital Marketing, Marketing, Web Content Management

How to Build a Hub and Spoke Content Strategy from Scratch

Do you want to take your business to the top of the search engine result page? If yes, then you should pay extra attention to the content. When it comes to search engine optimization, content is the king. Creating a better content marketing strategy is mandatory for the business to generate the expected results. Content […]

September 22, 2022

Digital Analytics, Digital Marketing

GA4 Guide: 7 New Features you Should Know About

Google is one of the popular search engines that is constantly changing. The company released Google Analytics 4, which offers enhanced tracking and reporting compared to the UA property. GA4 is a new kind of property with modern features, offering a better experience to the user. It enables website and application data to gather separately. […]

September 20, 2022

Digital Engineering, Digital Marketing, Front End Development

SEO: Server-side Rendering vs Client-side Rendering

Introduction SEO is the process of improving your website’s visibility in search engines. It’s not a one-time thing; it happens over time as people use your site and search engines learn more about what you have to offer. SEO is not just about keywords. It’s about the discoverability of your content by search engine bots. […]

September 6, 2022

Digital Marketing

Building the Analytics-Driven Content Strategy: How to Use Insights to Fuel the Process

In today’s competitive landscape, around 4.4 million blogs are published every day across different platforms. However, only a small percentage of this content can engage the audience and drive conversions. Most content marketers still rely on assumptions and hypothetical data to build their content marketing strategy. However, it’s increasingly clear that this approach doesn’t always […]

July 18, 2022