Digital Marketing

A Robust & Targeted Email Marketing Strategy

Introduction Marketing has never been easy. But the development in technology has reduced the workload. The task is still big but digitization heavily assists the marketers. Marketing Automation is one such product of the developing technologies. It is a process of using software to carry out repetitive marketing work.  Marketing Automation is a valuable part […]

January 11, 2022

Digital Analytics, Digital Marketing, Marketing

Less is More – Form Conversions

In this post-pandemic era, we have seen companies focus heavily on digital marketing channels  such as webinars, virtual conferences, podcasts, etc.  The endgame for all these marketing efforts is a form fill. Marketers try to get the attention of their audience to sign up for their events over the plethora of other events out there.  […]

January 4, 2022

Digital Marketing, User Experience, Web Content Management

5 Powerful Tips for Crafting Inclusive Copy

As writers, designers, instructors, and individuals, empathy is the most vital tool we have. Without excluding anyone, inclusive writing helps us connect directly with our audience. It’s critical that we not just know but also understand our audience to the point that we can anticipate their every requirement. Empathy strengthens us, our users, our product, […]

December 18, 2021

Big Data, Covid 19, Digital Engineering

Creating Breakthrough B2B Customer Experiences in the Post Pandemic World

Customer Experience is Paramount in B2B, just as in B2C Customer experience is one of the critical foundations of any business. It also reflects an organization’s commitment to offering a smooth buyer journey and follow-up. Like B2C companies, B2B organizations have also traversed their digital and technology journey and came a long way concerning seamless […]

December 10, 2021

Digital Marketing

5 Best Practices For a Well-oiled Content Repurposing Machinery

B2B content marketing is one of the significant ways to generate demand, convert leads, and increase sales. Around 50% of organizations say that connecting with customers through insightful content is a top factor driving their success. However, many still lack efficient processes for managing and scaling that content. With fewer industry events and limited in-person […]

December 10, 2021

B2B, Digital Marketing, Marketing

B2B Storytelling Survival Guide: Telling Compelling Stories That Stick!

Behind every business are real people, and B2B brands must connect with the human on the other side to stay relevant. B2B websites that lack an emotional narrative and present mere numbers, data, products, and features fail to connect with their customers. Research shows that numbers are forgettable, and most people do not easily remember […]

September 9, 2021

Digital Marketing, Marketing

Second Wave and Local SEO: Coronavirus Impact on Local Businesses

There is considerable anxiety and fear among individuals as the second wave of the COVID-19 pandemic has hit the country. The number of COVID cases is accelerating with every passing day, and it’s worsening the fear among individuals. Many people have even stopped coming out of the house, and that is a good thing that […]

May 25, 2021

Digital Marketing, Marketing

How to leverage LinkedIn for B2B companies?

As per an e-book published by LinkedIn, 82% of B2B marketing leads from social media come through LinkedIn. Almost 97% of B2B marketers use the platform for content marketing efforts. Unarguably, LinkedIn is a goldmine for B2B companies. From influencers to experienced decision-makers, everyone you would ever want to target is on LinkedIn. It is […]

February 18, 2021

Digital Marketing, Marketing

SEO in 2021 – Trends, Predictions, Tips & Strategy

As the New Year is around the corner, everyone is looking for expected trends for their respective industry in 2021. The same is the case with the SEO industry. The Google Keywords tool is showing the following keywords that people are searching across the world: SEO trends 2021 SEO 2021 SEO strategy 2021 SEO tips […]

December 25, 2020