Digital Transformation, Software development, Technology

Go Pointers! Let’s talk about it…

A pointer, as name suggests, is a variable that points to a location in the memory of your system where a value is stored rather than a value itself. Basically, it is an address to the value stored in memory. The definition is simple but this concept can be a little tricky to wrap your […]

January 23, 2023

AEM, Digital Engineering, Digital Marketing

XML Add On – Conditional/Filtered DITA content output in AEM

Use cases Let’s assume we have a large number of published articles or topics. Each article contains some paragraphs or content that is obsolete now and should not be displayed to the end users. Since the number of articles is large, it is difficult to update the content quickly. Let’s say we have all content […]

September 27, 2022

Agile, Covid 19, Digital Transformation

Remote Agile

Odds are that you are reading this from the comfort of your homes, instead of the office. Ever since the coronavirus struck the world, organizations across the world have embraced the work from home option. The fact that despite things returning to normal, a lot of organizations continue to work remotely, drops a hint on […]

by angana
May 18, 2022

Anaytics, B2B, Big Data

GA4 Migration – Step up your Analytics Game

What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it?  Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds […]

April 7, 2022

Anaytics, Big Data, Data & Analytics

GA4 vs Universal Analytics: What is the Difference?

With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new […]

March 31, 2022

Anaytics, Big Data, Data & Analytics

GA4 vs Universal Analytics – Can you migrate to GA4?

Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns […]

March 24, 2022

Big Data, Covid 19, Digital Engineering

Creating Breakthrough B2B Customer Experiences in the Post Pandemic World

Customer Experience is Paramount in B2B, just as in B2C Customer experience is one of the critical foundations of any business. It also reflects an organization’s commitment to offering a smooth buyer journey and follow-up. Like B2C companies, B2B organizations have also traversed their digital and technology journey and came a long way concerning seamless […]

December 10, 2021

AEM, Digital Transformation, Software development

Sorting Preferences (List of DITA Topics) in AEM XML Web Editor Interface

Problem statement For editing the XML content AEM provides an XML web editor interface, where editors can edit content, add XML elements in the markup and refer one or more Darwin Information Typing Architecture(DITA) topics/articles in a DITA topic. Editors can navigate the preferences list and include it in the DITA topic. The out of […]

August 25, 2021

Digital Transformation, Technology

Next Generation Architecture

Today’s fast-growing technology has left solution architects confused when it comes to designing a new system or upgrading an existing one to the next level. The problem arises invariably during the componentization process. The questions listed below should be considered as a measure of the architecture design: “Will it enhance the efficiency?” “Will it improve […]

November 22, 2018