B2C, Connected TV, Industry Buzz

The over-the-top (OTT) industry is rapidly expanding, with an increasing number of people turning to stream services for entertainment. However, with so many OTT platforms now available, companies are finding it increasingly difficult to monetize their offerings. This blog will look at some of the most innovative OTT platform monetization models. Subscription-based Model: The subscription-based […]

Connected TV, Smart TV, Technology

OTT, a term, that has been noticed by most of us in the past few years, but very few of us know what OTT is and how it works. In this blog today, we’ll try to put some light on the OTT industry, and“ we’ll take a closer look at some of the latest trends […]

Automation Testing, Connected TV, Manual Testing

The pattern of content consumption has changed markedly in the last two decade. From mobile phones in the 90’s to smart phones to smart TVs, the demand for smart connected devices continues to grow. According to a Gartner consumer survey, worldwide, by 2018, 87 percent of the TVs shipped annually will be smart TVs. The […]

Connected TV, Experience Design, Product Engineering

We are living in a smart economy. Every passing day we witness a surge in smart and connected products may it be Smart Home, Smart Phones, Smart Watches or Smart TVs. The rise in digital technologies presents an opportunity to develop cutting-edge products that are both engaging and intuitive. Companies wanting to ride the smart […]

Android, Experience Design, Front End Development

A design pattern is a formal way of documenting a solution to a common design problem. The idea was introduced by an architect Christopher Alexander for use in urban planning and building architecture. This has been adapted for various other disciplines, including teaching and pedagogy, development organization and process, as well as for software architecture […]

Connected TV, Manual Testing, Smart TV

Usability is the degree of user-friendliness of any application. Hence, the primary focus of usability testing is to understand the way real users interact with a product and possible solutions to improve its design. However, when it comes to usability in Smart TV Apps, the focus branches into multiple aspects such as focus handling, scrolling, network […]

Connected TV, Smart TV, Testing

Brands foraying into Smart TV space need to provide a superior user experience for better recall and engagement as there has been a great increase in Smart TV content consumption. Unlike testing mobile apps, Smart TV apps require a lot of efforts as testing is platform specific and most testing teams are new to the […]

Connected TV, Smart TV, Technology

Deep linking is used for launching the public channel, universal search and directly open to a particular video in a public channel. According to new Roku development guidelines, all public channels are now essential to implement deep linking to pass certification. Implementation of Deep linking in Roku Step 1: Modify the main method, by adding […]

Connected TV, Product Engineering, Smart TV

Brands foraying into Smart TV space need to provide a superior user experience for better recall and engagement as there has been a great increase in Smart TV content consumption. So, why are Smart TVs becoming popular?  Content consumption patterns are changing with the arrival of Smart TVs. This is definetely because of the features […]