The rise of micro lotteries: Small bets, big thrills

Puneet Sharma
By Puneet Sharma
Jul 22, 2025 11 min read

The rise of micro lotteries: Small bets, big thrills

Introduction to Micro Lotteries

In the world of online digital games with their rapid time keepers with regard to the jackpot, the traditional weekly jackpot is becoming a tad sluggish. Action, more action, action more often is the current need of the players which is precisely what micro lotteries and daily draws are adding to the table. These newer formats have smaller prizes, won more often and sometimes many times during a day instead of waiting to be drawn and have a chance of winning the jackpot. It is just about immediate excitement and not letting down. This is not only a change in terms of pace but also entering a new generation of people who are playing on their phones, enjoying the convenience and accessibility of purchasing tickets, viewing scans, and managing their lottery activities directly from their phone, with immediate results and constant victories.

What are micro lotteries?

Micro lotteries are entertaining, low priced games that anyone would like because of the avoidance of time in playing and getting results. They are similar to mini-internet snacks, these are simple to connect, simple to challenge and frequently, provide a unique treat.

Here’s what makes them different:

  • Entry costs are tiny – some games start from as little as 10 cents.
  • Draws happen frequently – daily, and sometimes hourly.
  • Prizes are smaller but more frequent – giving players more chances to win.
  • Fully digital and mobile-first – these are built for digital lottery apps.

Many platforms also give users the choice to select their preferred lottery or game, allowing for a personalized and customizable experience.

Why are they so popular with younger players?

No wonder, it can be seen that micro lottery and daily draws are hugely popular among younger players. It is a generation of smartphones, social media and do it now. It is therefore no wonder that they are enjoying the faster and more flexible method of playing. With micro lotteries, players never miss a draw or chance to play, thanks to the frequent and easily accessible format. Here’s why:

1. Quick wins, no waiting

Wait a whole week to know whether you have won or not? Now, you get that kind of lottery thrill immediately because draws are occurring daily or even hourly. Fast, Fun, and fits conveniently into your day, be it on coffee break, or merely sitting in front of the TV set. With instant win lottery formats, results are delivered within minutes, and daily lottery draws ensure there’s always another chance just around the corner. Many players have played multiple games in a single day, enjoying the excitement of frequent participation.

  • Instant Results: The players do not wait days or weeks before they get their results. Micro lotteries have an almost immediate result.
  • Frequent Draws: Draws take place daily and in some cases every hour so waiting time is not much to take your chance.
  • Fits into Daily Routine: These fast sessions are fantastic in incorporating them into your daily lives, during coffee break or after work at home.

2. It feels like a game

  • Flashy visuals
  • Leaderboards and achievements
  • Daily login bonuses
  • Push Notifications & Rewards for inviting mates

3. Low cost, low risk

Micro lotteries are a fun, affordable way for people to chase their dreams without spending much. With low-cost tickets and quick results, they let anyone enjoy the thrill of possibly winning - all with very little risk.

  • Easy on the wallet: Tickets are cheap, so even if you’re on a budget, you can still join in. The low price means you can buy a lot of tickets or have a lot of chances to win without spending much.
  • Low risk: Since each ticket costs so little, you’re not putting much money on the line.
  • Fast results: With frequent draws, you don’t have to wait long to see if you’ve won, perfect for that instant excitement.

4. Social sharing

  • Social Integration: Many micro lottery platforms include social features like leaderboards, referral bonuses, or social media sharing, encouraging community participation and vitality.
  • Frequent Small Wins: Micro lotteries are often set up to give people more chances of winning small prizes more often, which helps keep the excitement and motivation going.

5. Perceived entertainment value

  • Low-Stakes Fun: People usually see it more as fun than serious gambling, which makes it feel more acceptable and enjoyable for casual users.
  • Competitive Fun: The small stakes and high-frequency draws add a layer of friendly competition that resonates with the social and communal behaviors of younger users.

How do micro lotteries and daily draws work?

Micro lotteries and daily draws are pretty straightforward once you get the hang of them. Here’s a quick look at how the digital lottery experience typically works:

  • Buying a Ticket: You can buy tickets directly through the app, and the platform buys official tickets on your behalf from authorized retailers. Users can place an order for tickets for upcoming draws, and the service automates the entire process for convenience. The service may also provide a scan of your purchased ticket for digital verification, so you can track your entry securely.
  • The Draw: Once you’ve got your ticket, the lottery holds a draw, usually daily or even more frequently. You might get to pick your own numbers, or you can let the system choose them randomly for you.
  • Winning: After the drawing, you are notified immediately if you have won. The winning numbers are announced, and if your numbers match, you win! Lottery prizes may include cash, free tickets to another raffle, or other rewards. Your winnings are credited to your account for prizes within the allowed electronic redemption limit set by state regulations.
  • Claiming Your Prize: For larger lottery prizes that exceed the maximum prize amount allowed for electronic redemption, the platform may need to send the physical ticket to you. In such cases, you may be required to fill out a form and present yourself in person at a lottery office, depending on the state. Only valid tickets are eligible for prizes, and some rewards or credits may be non transferable. The platform operates in accordance with state laws, and you can always visit the official site for more information.

The total dollar amount and total dollar value of lottery prizes won by users on the platform demonstrate the scale and credibility of the service, with impressive aggregate totals of lottery prizes won.

Case studies: Platforms leading the charge

Micro lotteries are on track to be the next big thing in online betting and mobile compatible gaming. Notably, Jackpocket customers have collectively won significant lottery prizes, showcasing the platform's reliability and popularity among lottery players. And now, it is time to take a closer look at some of the most popular platforms that are making this trend a reality and, thus, transporting the thrill of daily draws to the device of the contemporary player.

Case Study 1: Lottofy – The app that gamified lotteries

Background: Lottofy was a European startup that wanted to enter the lottery industry and disrupt it by providing instant gratification based on the daily micro draws. The cost of a single lottery ticket was as little as 0.10 Euro and the maximum winnings could be 500 Euros.

Key strategies:

  • A mobile-first experience that has on-daily push notifications for daily lottery draws
  • Collaborated with TikTok stars to spread the word of winning and sharing stories
  • Digital wallets with smooth pay-outs

Results:

  • Over 2 million downloads in the first 18 months
  • 40% user retention month-over-month
  • 30% of users participated in at least one draw per day

Case study 2: CryptoSpin – Blockchain-powered micro lotteries

Background: CryptoSpin can be considered one of the products of the crypto boom because it provided micro lotteries that run an environment of transparency and decentralisation on the basis of blockchain. They could use minor sums of Bitcoin or Ethereum to play.

Key strategies:

  • Smart contracts ensured fair pla
  • Provably fair draws recorded on-chain
  • Community governance for jackpot rules

Results:

  • Has attracted more than 2 million (in the first year) in micro bets
  • Became a case study for transparency in decentralized gambling
  • Constructed a possessed online network with a population of 100K + members

Player safety and protection in micro lotteries

When it comes to playing micro lotteries, player safety and protection are top priorities. Trusted platforms that offer lottery tickets and lottery games go the extra mile to ensure every user can enjoy their favorite lotto games—like Mega Millions or Powerball—without worry. From the moment you pick your lucky numbers to the time you claim your prize, every step is designed to keep your experience safe, secure, and fun.

Here’s how reputable micro lottery platforms keep you protected:

  • Secure ticket handling: Whether you’re playing with a digital ticket or a paper ticket, your ticket serial number and lucky numbers are carefully tracked and stored. Some platforms even use fireproof safes for physical tickets, so you never have to worry about losing your shot at a win.
  • Safe and simple payments: All transactions are processed through secure payment systems, so your account details and purchases are always protected. When you win, smaller prizes are often credited straight to your Jackpocket account, making it easy to access your winnings.
  • Transparent prize claims: Claiming your prize is straightforward and hassle-free. For bigger wins, platforms like Jackpocket arrange everything you need to claim your prize, ensuring you get what you’ve earned—no stress, no confusion.
  • Responsible gaming tools: To help you play responsibly, micro lottery platforms offer features to track your spending, set limits, and even apply for self-exclusion if you need a break. These tools are designed to keep the fun in playing, while protecting you from going overboard.
  • Guaranteed fair play: Every draw is conducted with integrity, giving all players an equal chance to win big. Platforms are committed to transparency, so you can trust that every lottery game is fair and every ticket has a real shot at the prize.

With easy-to-use apps and simple navigation, it’s never been easier to find and play your favorite games. By choosing a reputable micro lottery platform, you can participate in lottery games with total confidence—knowing your personal details, account transactions, and tickets are always safeguarded.

So whether you’re entering Mega Millions, Powerball, or any of your favorite lotto games, you can focus on the excitement and fun of playing, while the platform takes care of your safety and security. That’s the guarantee of a modern, trusted lottery experience—safe, secure, and always enjoyable.

How AI Is enhancing the experience

Artificial Intelligence is making mobile lottery games smarter and safer: Micro lotteries are becoming smarter, faster, and more fun-thanks to Artificial Intelligence (AI). Here’s how AI is improving the experience for both players and platforms:

  • Personalised suggestions AI learns what games you like and suggests similar ones at the right time just like Netflix does with movies.
  • Smart notifications You get alerts only when it matters-no spam, just helpful reminders about jackpots or draws you care about.
  • Fair and safe play AI helps stop fraud, detect fake accounts, and make sure every draw is fair and transparent.
  • Instant help AI chatbots answer your questions quickly-no waiting for customer support.
  • Better jackpot management AI adjusts prize amounts based on how many people are playing, keeping things exciting.
  • Responsible Gaming If someone plays too much or too often, AI can spot the signs and suggest a break to promote healthy play.

Conclusion

Micro lotteries and daily lottery draws are altering the social relations of people in regard to luck. They can be easily incorporated in our lives with busy schedules since tickets are cheap, draws last a few seconds, and everything is operated with an app that you are more likely to have already. It can be a message stating that you want to win the lottery, to make comparisons with the regular draws, and even enjoy it when you are in need of a break with someone you know.

New technology and AI can help the fairness of the games, hint at suspicious actions, and even provide you with the instant stats. They are not a fad, but rather a redefinition of what digital entertainment involves; they are these micro lotteries. Performed properly, they provide a little buzz into what is otherwise a boring day.

If you found this blog insightful, and are looking for opportunities for collaboration, head over to our technology solutions for iGaming to find more about our expertise in this domain.

Puneet Sharma
By Puneet Sharma
Jul 22, 2025 11 min read

The rise of micro lotteries: Small bets, big thrills

Understanding OLGR QLD: Navigating gaming licenses & compliance in Queensland

Shreya Agrwal
By Shreya Agrwal
Jul 22, 2025 5 min read

Understanding OLGR QLD: Navigating gaming licenses & compliance in Queensland

Introduction

In Queensland’s rapidly evolving gaming landscape - with digital betting, loyalty programs, and compliance technology on the rise, it is important to maintain transparency and accountability in public interest. As online gaming regulation in Australia tightens, operators must stay informed and agile to remain compliant.

The Office of Liquor and Gaming Regulation (OLGR) also known as OLGR QLD is a pivotal authority operated under the Department of Justice and Attorney-General that ensures the gambling and liquor activities are conducted lawfully and responsibly. It is in-charge of fostering an environment that minimizes harm associated with alcohol and gambling.

Whether you’re an operator seeking a Queensland gaming license, a customer engaging with gaming venues, or a stakeholder in the broader ecosystem, understanding the role of the Office of Liquor and Gaming QLD is crucial to navigate this tightly regulated space. This blog delves into Queensland OLGR's responsibilities and its impact on Queensland's gaming landscape.

What is the role of OLGR?

OLGR regulates a wide range of gambling-related activities in Queensland, which include:

  1. Casinos
  2. Electronic gaming machines (EGMs)
  3. Wagering and betting operators
  4. Keno and lottery providers
  5. Club and hotel gaming operation
  6. Community gaming (e.g., raffles, bingo)

The jurisdiction of Liquor and Gaming QLD extends across the entire state.. The following diagram taken from OLGR's official publications represents how regulatory and policy functions operate to achieve the balanced objective of community benefit.

Key responsibilities of OLGR

A few key responsibilities of OLGR include licensing, compliance and harm reduction initiatives spread across liquor and gaming sectors. Let’s take a closer look:

1. Licensing

The Office of Liquor and Gaming Regulation is responsible for issuing and managing a range of licenses related to gaming operations. This includes:

Individual licences are designed to assess the probability and suitability of the particular person who is to be permitted access to sensitive aspects of gaming operations.

Key employee and key person licences under the Casino Control Act are investigated similarly to individual licences but an additional determination must be made as to whether the person is suitable to perform the duties of a key employee or key person. This category applies to any person who has the power to exercise significant influence or authority over casino operations.

Body corporate licences are applicable to the licensing of casinos, gaming machine monitoring operators and wagering, lotteries and Keno operations.

Gaming equipment licences such as gaming machine manufacturers, service contractors and repairers, ensure that the gaming equipment is manufactured, tested, maintained and performed against appropriate technical and performance standards.

To obtain these licenses any entity needs to go through a rigorous process. This involves various background checks, financial assessments, and fit-and-proper-person evaluations. Businesses looking to enter the iGaming platform development in Australia space must be especially diligent in aligning with OLGR requirements.

2. Compliance

Queensland OLGR monitors gaming venues and operators to ensure they are complying with relevant legislation such as following:

  • Casino Control Act 1982
  • Charitable and Non-Profit Gaming Act 1999
  • Gaming Machine Act 1991
  • Interactive Gambling (Player Protection) Act 1998
  • Lotteries Act 1997
  • Keno Act 1996
  • Wagering Act 1998

In order to achieve this, the following activities are scheduled on regular intervals:

  • Scheduled visits from gaming inspectors
  • Reviewing financial and operational reports for apparent breaches of legislation
  • Enforcing technical standards for gaming machines and software

Any entity (an individual or a gaming operator) which is found faulty to adhere to above is presented with a warning, a letter of censure, a prosecution or a show cause proceeding against the licence.

3. Audits and Investigations

OLGR conducts regular audits to identify potential breaches or complaints received from the public or industry. These audits usually focuses on:

  • Accurate revenue reporting
  • Financial record keeping
  • Responsible allocation of gaming profits, particularly for community purposes

These investigations are typically confidential and may also involve collaboration with other law enforcement or regulatory bodies.

4. Harm minimization

An important keystone of OLGR's mission is reducing the social impact of gambling. Key initiatives include:

  • Enforcing self-exclusion programs when people are too involved in gambling activities
  • Requiring responsible gambling signage and help services in venues
  • Monitoring loyalty programs and marketing techniques to avoid encouraging excessive gambling
  • Introduction of mandatory training on Responsible Service of Gambling for venue employees involved in the delivery of gaming services

These efforts support the broader push for responsible gambling initiatives across Australia's digital and physical gaming environments.

OLGR also engages in policy development and public awareness campaigns to create a safe gambling environment.

Conclusion

OLGR is not just a regulatory body but it acts as a watchdog for the public in Queensland. It plays a vital role in governing gaming licenses. It is important that businesses considering buying or selling that have a gaming license are compliant to the regulations specified by OLGR.

Adhering to these rules, demonstrates a commitment of business towards responsible service and fosters trust with customers and the community which in turn helps maintain business integrity.

Non-compliance to the gaming licenses can have significant financial and operational impacts on businesses including fines, suspension, or revocation of licenses.

By understanding and respecting OLGR’s role, all stakeholders can contribute to a safer, fairer, and more transparent gaming environment in Queensland.

Looking to build an iGaming platform that aligns with OLGR’s regulations? TO THE NEW brings deep expertise in secure, compliant mobile development tailored to Australia’s gaming landscape.

If you’re planning to build your next iGaming platform or need a technology partner familiar with the regulatory landscape in Queensland, reach out to TO THE NEW - a trusted partner in delivering secure and scalable mobile app development solutions tailored for the gaming industry.

Shreya Agrwal
By Shreya Agrwal
Jul 22, 2025 5 min read

Understanding OLGR QLD: Navigating gaming licenses & compliance in Queensland

5 Digital marketing strategies for scalable B2B growth in 2025

Gayatri Deshpande
By Gayatri Deshpande
Jul 21, 2025 9 min read

5 Digital Marketing Strategies for Scalable B2B Growth in 2025

Introduction

Today’s buyers no longer want a cold call, a pushy email, or a broad-brush campaign. They seek clarity, value before the pitch, and the assurance that their needs are understood. With longer sales cycles and self-directed research, complicated buying committees, and evolving digital habits, the modern B2B buyer’s journey is full of myriad nuances, driven by convergence and complexity.

According to a 2025 Gartner survey, 61% of B2B customers prefer a rep-free experience, and as per Salesforce, 65% of buyers expect companies to adapt to their changing needs and preferences. These changing dynamics overhaul the entire marketing playbook. Digital-first, research-heavy, and non-linear, the new buyer journey is multifaceted, with multiple stakeholders who consume different content at different times. That’s one of the main reasons why B2B businesses can’t afford to treat the buyer journey as a linear path, because it isn’t anymore.

To make an impact, these brands need to map and operationalize the buyer’s journey into their digital marketing strategy:

  • Message appropriately to the various stages and personas of the buying committee.
  • Align website, ads, emails, and outreach with the how and where buyers are conducting their research.
  • Focus resources where and when they can truly impact decision-making.
  • Create a unified view of the journey across teams to improve follow-ups, handoffs, and overall buyer experience.

Old school playbooks are running out of steam, and businesses are rethinking how they attract, engage, and convert high-value leads. Here are 5 strategies that are helping B2B brands scale smarter without losing the personal touch.

Demand generation + ABM: The B2B growth engine you actually need

Gone are the days when B2B marketing was all about chasing leads and hoping some would convert. Now the goal is to generate interest before intent by reaching the prospects early with helpful content, genuine knowledge, and reliable value.

[You may like reading: AI in delivery excellence: How B2B organizations can build a winning lead lifecycle management strategy]

At its core, demand generation is a long-term play. It concentrates on educating, interacting, and gaining the trust of the appropriate audience long before they are prepared to make a purchase, as opposed to rushing directly to lead capture. Over time, this strategy benefits companies to:

  • Build brand authority within their niche
  • Develop repeatable systems for awareness and interest
  • Create a consistent pipeline

Additionally, while demand generation casts the net, Account-Based Marketing (ABM) enables you to concentrate your efforts on the high-value accounts that have the greatest impact on revenue.

According to IDG, 87% of marketers say ABM outperforms every other marketing initiative in terms of ROI. Meanwhile, demand generation helps fill the top of the funnel with qualified, engaged prospects who are more likely to convert down the line. To put it briefly, demand generation aids in the large-scale development of awareness and trust. ABM speeds up the process of closing the right deals.

When done together, they don’t just drive leads, they drive momentum. Demand generation and ABM share the benefits of having both broad involvement and laser-focused targeting.

Long before a purchase can be made, demand generation creates the framework, building and nurturing a broad landscape of potential targets through relevant content and trust-based relationships, ensuring a steady stream of qualified leads into the funnel. ABM accelerates and improves the buying process by focusing on the most valuable accounts and reaching out with highly relevant campaigns and well-orchestrated outreach. Beyond building brand credibility and recognition in motion, this two-tiered approach also ensures tight alignment between marketing and sales programs that serve up hand-raising prospects with personally-relevant, high-touch experiences, which enables better pipeline conversion rates, superior pipeline velocity, and ultimately more revenue growth.

Demand GenerationAccount-Based Marketing
Run paid campaigns across platforms to reach specific personas across the funnel, from top-of-funnel for awareness to bottom-of-funnel for decision-makingAlign your marketing efforts around a shortlist of high-potential accounts instead of marketing to everyone
Use marketing automation platforms to nurture prospects at scale using dynamic content and behavior-based triggersCreate customised campaigns for every tier and content, such as executive briefs, landing pages, or coordinated sales outreach
Leverage retargeting advertisements, sequenced emails, and value-led touchpoints that direct customers forward will help to stay at the top of their mindsDeliver a smooth, high-touch experience by fostering a deeper alignment between marketing, sales, and customer success

Scaling B2B thought leadership content

Buyers trust experts, not ads. That’s why thought leadership remains one of the most effective and cost-efficient ways to stand out in crowded B2B markets. However, scaling it does not entail creating blog entries in large quantities. It means building content systems that consistently and credibly demonstrate a unique point of view.

To build thought leadership successfully, begin by leaning on the subject matter experts (SMEs) you already have in-house. Interview your product leads, executives, and client-facing teams for impact-focused insights into the challenges customers face and the biggest shifts happening in your industry. Then, repackage those insights as high-value content like white papers, opinion pieces through a collaborative process. And at the very premise, making sure every piece is rooted in real problems and trends that your buyers care about, the kind that gives it credence, resonance, and relevance. These can then be distributed in a variety of formats, including written, audio, video, snippets, and the use of smart SEO and structured content that makes them more discoverable.

Capitalizing on SEO for long-term visibility and demand

Good SEO isn’t just about rankings. It’s about relevance and revenue. A scalable B2B SEO strategy starts with aligning keywords to intent. Additionally, it goes beyond top-of-funnel content. When the content generates conversions rather than just clicks, you can truly succeed with SEO. Here’s what to focus on:

  • Commercial intent mapping: At every stage of the funnel, align the content strategy with actual buyer questions. To determine what the audience is truly looking for, utilize customer FAQs, sales call insights, and keyword research. Content such as thought leadership and how-tos for early-stage research, solution comparisons for mid-funnel, and product demos or ROI calculators for prospects who are ready to buy should be tailored to that goal.
  • Conversion-ready assets: Create resources that directly benefit the decision-making of buyers. For example, case studies offer proof of success, integration guides ease technical friction, and product comparison pages help buyers internally defend their choice. These resources must be easily found, visually scannable, and pertinent to the problems that your high-intent traffic is experiencing.
  • Technical excellence: Content cannot convert if it cannot be found. Invest in responsive design, clean URL structures, speed, and schema markup to make your site easier to navigate for both users and search engines. Internal linking is another important component that effectively structures related content to improve crawlability, reduce bounce rates, and guide users down your funnel.
  • Evergreen loops: Keep excellent content fresh. Create evergreen content that consistently draws readers in and educates them to build a compounding traffic engine. Create topic clusters by linking related articles, update high-performing pages with new data and analysis, and advertise them on various platforms. This enhances authority and ranking in addition to generating steady traffic.
  • SEO + CRO: Aligning SEO with conversion rate optimization (CRO) will help you convert the traffic you bring in. Create landing pages with high-intent keywords in mind, test layouts and headlines using A/B testing, and customized calls to action. The objective is to convert organic traffic rather than just page views into the pipeline.

Using automation and analytics to optimize at scale

Scaling isn’t just about doing more. It’s about doing it better and smarter. It implies combining real-time data with intelligent automation at every point of the buyer journey to prioritize the prospects, personalize experiences, and maximize performance. Automation and analytics combination not just saves time but also lays the path for more insightful and precise execution at scale.

  • Utilize audience segmentation by size, behavior, or industry to optimize content insights and personalize at scale with behavior-triggered emails and content.
  • Real engagement signals are used to score and route leads, and segmentation and funnel tracking ensure that high-potential accounts are sent to the appropriate representatives.
  • Automate content-consumption-adaptive lifecycle journeys that use drop-off analysis and multi-touch attribution to improve conversion.
  • Use forecasting and predictive models to surface leads that are most likely to close at the ideal moment and send sales alerts in response to high-intent actions.

Leveraging social media for broadening B2B engagement

If you’re in B2B, relationship building is key for your business, and social media platforms, such as LinkedIn, help bring your brand to life. LinkedIn drives 80% of B2B social leads, according to LinkedIn’s marketing blog. The platform is integral for delivering high-quality, pertinent content to decision-makers. Both paid and organic strategies that move buyers from awareness to conversion are made possible by the ability to target by job title, industry, and company.

On LinkedIn, videos have emerged as the most impactful content format. According to Wyzowl’s Video Marketing Report, 93% of marketers say video content brings better ROI. Whether it’s explainer videos that demonstrate complex solutions, testimonials that build trust, or short-form clips that drive instant engagement, video content helps brands cut through the noise. It’s also highly effective for sales, as personalized video outreach makes reps more memorable.

Conclusion

Scalable B2B success isn’t built on hacks or one-off tactics. It’s built on systems; smart, flexible, and rooted in how buyers think, search, and decide.

It’s about mapping your strategy with your buyer’s mindset. It’s about turning insight into impact. And most of all, it’s about doing it consistently. At TO THE NEW, we help businesses put these strategies into action through frameworks, tools, and creative execution tailored for your goals. Get in touch and let’s scale smarter, together.

Gayatri Deshpande
By Gayatri Deshpande
Jul 21, 2025 9 min read

5 Digital Marketing Strategies for Scalable B2B Growth in 2025

SEO meets UX: How to optimize for rankings and user engagement

Menon Vijeta Vijaykumar
By Menon Vijeta Vijaykumar
Jul 21, 2025 8 min read

SEO meets UX: How to optimize for rankings and user engagement

Introduction

How many times have you visited a store, seen the insides of the shop and left? The lighting is harsh, shelves are cluttered, and the overall atmosphere makes you hesitate. You turn around and walk out.

Today, buying experiences aren't just about product availability-they're about trust, comfort, and experience. This philosophy holds true for your website too! Your website is your virtual front door. Just like a physical store, your website's SEO and UX determine whether users walk in or walk away. It's your first impression, and it's about creating an experience that draws people in, makes them feel understood, and keeps them coming back.

Get this: Over 75% of consumers judge a company's authenticity based on the way its website looks and feels.

Let’s understand how SEO and UX come together to create an immersive experience for users on your website. We’ll also outline how you can optimize your site for both search rankings and seamless user interaction.

The digital ecosystem: The importance of SEO and understanding new algorithms

SEO has evolved beyond keywords and backlinks into a technical science that builds meaningful connections and delivers genuine value. Modern search engines have become remarkably intelligent, evaluating:

  1. The depth and quality of content
  2. User interaction patterns
  3. Site navigation efficiency
  4. Content relevance and user intent
  5. Emotional and practical user journey

The human touch: User experience takes center stage

If SEO determines HOW your content is placed on the website, UX shapes how users interact with it. The user journey is about delivering an intuitive experience that makes visitors feel understood from the moment they land on your site. It's a head-to-heart situation-if content is the logical head of what you present to the world, great UX is the heart, determining how your audience feels when on your site. Don't settle for a basic website! Build an experience that actively engages your audience and demonstrates how well you understand their challenges.

The powerful synergy: Why SEO and UX are inseparable

Like we already understood, search engines today are no longer crawling jargon content and are obviously more than simple keyword-matching machines. Google's algorithms can now interpret understand user intent, behavior, and satisfaction by looking at:

  • How long users stay on your site
  • Whether they find the information they're seeking
  • The quality and relevance of your content
  • How easily users can navigate and interact with your website

This is the first major confluence point between UX and content, both are critical ranking factors to your website performance.

Key strategies for harmonizing SEO and UX

Imagine losing half your potential customers in less than three seconds. That's the harsh reality of having a poor website, where performance can make or break success.

1. Website performance: The need for speed

Did you know that almost 53% of mobile users will likely abandon a website that takes longer than 3 seconds to load. Google now views page speed as a critical ranking element that directly affects the visibility of our website, meaning that search engines have definitely begun to take note.
What are the best possible ways to tackle this? Let’s find out

Image optimization techniques.

  • Adopt modern image formats like WebP, which provide superior compression and quality
  • Implement intelligent image compression that maintains visual clarity while reducing file size
  • Use lazy loading strategies to defer image loading till they're about to enter the viewport
  • Create a homepage with high-quality graphics that consume minimal bandwidth

Advanced speed optimization strategies

  • Reduce HTTP requests by combining and reducing scripts and stylesheets
  • Enable browser caching to store static resources locally
  • Leverage Content Delivery Networks (CDNs) to serve content from geographically near servers
  • Regularly monitor and refine the website's performance metrics

The goal is to create a seamless, friction-free experience that prevents users from abandoning your site due to slow loading times.

2. Understanding core web vitals: The foundation for holistic browsing

Google's Core Web Vitals serve as an important UX and SEO benchmark. These three indicators measure how users experience your website in real-world scenarios:

Largest Contentful Paint (LCP) basically captures a user's initial impression, and gauges how much time a page's major content takes to load.First Input Delay (FID) measures how responsive your website is to users' initial interactions, making sure that taps and clicks give the user instant feedback.Cumulative Layout Shift (CLS) helps add visual stability by avoiding situations where page elements suddenly move around.

Largest Contentful Paint (LCP): The first impression metric

Largest Contentful Paint is essentially your website's first impression speed test. It measures how quickly the main content of your page becomes visible to users. Think of it like the moment a curtain rises on a stage-how long does it take for the most important part of your content to fully appear?

  • A good LCP score is 2.5 seconds or less
  • Anything between 2.5-4 seconds needs improvement
  • Over 4 seconds is considered poor performance

You can assess your LCP health by checking on:

  • Server response times
  • JavaScript and CSS rendering
  • Image and video loading speeds

First Input Delay (FID): The responsiveness check

The First Input Delay comes next, and it calculates the interval between a user's initial interaction (such as pressing a button) and the website's reaction. It has to do with how responsive and "alive" your website feels.

  • An ideal FID is less than 100 milliseconds
  • 100-300 milliseconds needs improvement
  • Over 300 milliseconds is considered poor

Because it captures the essence of how users actually engage with your website, the FID is extremely important. When your FID is low, users can interact with your site right away without annoying waits.

Cumulative Layout Shift (CLS): A measure of stability

Cumulative Layout Shift is the metric that prevents those annoying moments when page elements suddenly jump around as the page loads. It measures visual stability, ensuring a predictable user experience.

  • A good CLS score is 0.1 or less
  • 0.1-0.25 needs improvement

Common causes of layout shifts could be due to:

  • Images loading without defined dimensions
  • Ads or embeds inserting themselves after initial page load
  • Dynamic content appearing unexpectedly

3. Mobile-first design: The new digital imperative

Let’s be real - most of us, when prompted to look up a brand, use our mobile phones to get a quick glance of what it’s about. This makes mobile design one of the most important factors to consider when determining the UX for a website.

Mobile devices now account for more than 60% of all internet traffic across the globe today.

For your brand, this means designing touch-friendly interfaces with buttons of the right size, simplifying navigation menus, making sure mobile pages load quickly, and choosing readable typefaces that look fantastic on any screen.

The goal is to create an experience so smooth and intuitive that users forget they're even using a mobile device.

4. Intuitive navigation: The user's digital compass

Is there a well-defined structure to your website? That forms the crux of how a user thinks though and navigates through your webpage, making it their own “digital compass”.

Clear, logical menus with descriptive and concise labels, as needed, transform even the most complex websites into easily navigable spaces. Breadcrumb trails work as signposts for users exploring intricate site architectures, while intelligent search buttons with autocomplete features can understand the user even before they begin to articulate what they’re looking for.

The bottom line: The SEO benefits of exceptional navigation are profound.

By reducing bounce rates and increasing the time spent by the user on the website, good navigation helps you get deeper and closer to the user’s psyche, helping you build your brand better.

5. Content strategy: Bridging connection and algorithm

While you may already have the messaging you want to add in mind, crafting compelling content is about striking the right balance between understanding human intent and satisfying search engine algorithms.

Blending together long-tail keywords and semantic search techniques allow you to create content that genuinely understands and answers user questions.

  • Use clear, descriptive headings to break down complex topics so your user flows from one topic to another smoothly and friction-free,
  • Do not underestimate the use of bullet points, numbered lists, and multimedia elements to transform potentially dry information into an interactive journey.

  • Build a unique writing style that’s both conversational yet authoritative-addressing user questions directly and providing clear actionable insights.

6. Engagement and interaction: Beyond passive consumption

Modern websites should be like interactive ecosystems, not static advertisements.> Quizzes, calculators, videos, and personalized features are examples of interactive elements that change user involvement from a passive to an active dialogue. To turn infrequent visitors into devoted brand ambassadors, invest heavily in call-to-action buttons, well-placed contact forms, testimonials that inspire trust, live chat assistance, and easy checkout processes.

7. Continuous improvement through analytics

While you may have got the nitty-gritties right, the truth is that success in the digital world is never static.

Take the reporting with you.

Invest in calculating your website’s bounce rate, average session duration, pages per session, and conversion rates to make your website the compass of your digital strategy. Tools like Google Analytics, Google Search Console, Hotjar, SEMrush, and Ahrefs are your holy grail to truly comprehending user intent and the ways you can refine and optimize your digital roadmap over a period of time.

Get real results from balancing SEO and UX

Finding the sweet spot between SEO and UX isn't just nice to have - it's essential for better rankings, happier visitors, and more conversions. The days of choosing between technical optimization and user experience are over. Today, they're two sides of the same coin.

We offer services to help you find this balance through content optimization, technical SEO improvements, and user-friendly design.
Your digital success is waiting!

 

Menon Vijeta Vijaykumar
By Menon Vijeta Vijaykumar
Jul 21, 2025 8 min read

SEO meets UX: How to optimize for rankings and user engagement

Cryptocurrency lottery projects to watch: The top platforms for 2025

Surabhi Ravindra Kala
By Surabhi Ravindra Kala
Jul 21, 2025 6 min read

Cryptocurrency lottery projects to watch: The top platforms for 2025

Introduction

It is 2025 and blockchain is not a buzzword anymore in the lottery industry, it is starting to become an innovation pillar. The conventional lottery systems have always been criticised as being opaque, centralised, and not evolving fast. Smart contracts, decentralisation, and transparency are now entering the picture with crypto-powered platforms providing a lottery experience that is more fair, more secure and ready to meet the needs of modern players.

This blog will explore some of the most promising crypto-lottery projects of the year. It is not hype-driven experiments, but actual platforms that solve actual problems. We will look at what is behind the change and what the future of the lottery will look like, including how they develop trust and how they scale across markets.

Why crypto lotteries are a game-changer and not just a trend

Before diving into the projects, let’s briefly explore why blockchain is a game-changer for lotteries:

  • Blockchain-Powered transparency: All draws, tickets and payouts are permanently stored on-chain. In an industry where trust is not a negotiable factor, this verifiability is not only valuable, but it is revolutionary.
  • Frictionless, borderless access: No banking obstacles and red tape jurisdiction. To play, a player only requires internet connectivity and a crypto wallet to play anywhere in the world.
  • Instant, smart-contract-driven payouts: Prize distribution is automatic, quick, and fair with the backend being taken care of with smart contracts.
  • New models of engagement: Crypto lotteries are not merely re-creating paper lotteries in digital form, they are creating a whole new experience, whether it is NFTs as tickets to play-to-earn dynamics.

Now let’s explore the best platforms setting the pace in 2025.

Top Cryptocurrency Lottery Platforms for 2025

  1. PoolTogether:
    The “No-Loss” Lottery That’s Winning Trust
    PoolTogether is the reverse of the lottery. You put stable coins in a prize pool, instead of risking your money, the interest earned is used to pay the rewards. You win or lose, you get your initial deposit back.
    It is intelligent, secure and appeals directly to risk-averse players who do not want to miss the excitement of winning. PoolTogether is filling the gap between the traditional users and the crypto world as DeFi continues to evolve.
  2. Lucky Block:
    A Truly Decentralised Global Lottery
    Lucky Block is a project based on the LBLOCK token that provides what most players in the conventional lottery market can only fantasise about: a decentralised, community-owned ecosystem. Having decentralised governance and smooth smart contract functionality, players can participate in draws and withdraw winnings at any location.
    The difference is that Lucky Block aims to democratise the process and provide the community with a say in the development of the platform, which is very important in the current user-centric digital economy.
  3. Fire Lotto:
    Multi-Chain Efficiency Meets Transparent Draws
    Fire Lotto is built on various chains such as Binance Smart Chain and Polygon, which allows reducing costs and speeding up transactions. They are using Chainlink Verifiable Random Function (VRF) to provide provable on-chain fairness.
    NFT as a ticket further enhances the innovation by making participation collectible and traceable, which is ideal to those players who appreciate functionality and digital ownership.
  4. Boost Lottery:
    Engagement That Goes Beyond the Jackpot
    Introduced as a new project in 2025, Boost Lottery is a new concept of player engagement with the help of the $BOOST token and special cards with the title of Booster that increases the chances of winning or the size of the payout. It is a gamified model that makes the players interested even after the initial draw.
    Boost makes the experience dynamic by providing the users with the tools to shape their results, something that the traditional models cannot offer. It is not the winning that counts but playing smart.
  5. CoinCasino:
    The All-in-One Crypto Gaming Playground
    CoinCasino is not only a lottery site but a crypto entertainment ecosystem. It has keno, scratch cards, bingo, and lotteries, and it supports more than 20 cryptocurrencies.The variety and accessibility are the advantages of CoinCasino. It has been an all-in-one destination of crypto gaming fans around the world, with its generous bonuses (up to 200% match) and a seamless onboarding process.
  6. Win’it:
    When Skill Meets Chance
    Win’it is a risky venture since it is a lottery game that also involves skill. The mini-games will allow the player to play games in which performance affects the outcome, a hybrid that will attract both casual lottery players and competitive players.
    Combining chance and expertise, Win’it introduces a new audience to the world of lottery. They are also a long-term participant in an ever-changing legal landscape because of their dedication to regulatory clarity.

Trends shaping the future of crypto lotteries

Although these platforms are in the forefront, they are part of a wider shift. Following are the macro trends that are driving the industry:

  • AI-Powered Personalisation
    Artificial intelligence is gradually changing how lottery platforms work, including detecting fraud sooner and making the gameplay more dynamic and personalised. Players will get more intelligent, more responsive experiences, and platforms that predict interaction and reward in a way that really feels meaningful.
  • DeFi Integration & Yield Mechanics
    Players are no longer spending, they are staking, earning and investing. Crypto lotteries are becoming financial ecosystems in which the participants have more than a ticket.
  • NFTs as Functional Assets
    In addition to collectibles, NFTs are turning into entry tickets, loyalty mechanisms, and tradable commodities. They are creating permanent value on temporary involvement.
  • Cross-Chain Compatibility
    Flexibility is key. The most innovative platforms currently have support of multiple blockchains, which lowers friction and increases reach. It is all about going where the players are.
  • Proactive Regulatory Alignment
    With the global jurisdiction lagging behind crypto innovation, clarity is on the rise, and this is a good thing. The platforms that are flexible and smart to comply will gain permanent trust.

Final thoughts: Don’t watch, lead

Crypto lotteries are no longer on the periphery, but they are in the centre. We are moving into a time of decentralisation, intelligent automation, and connectedness. This is not the moment to pull back but to lean in as far as traditional lottery operators are concerned.

It is not only about new technology adoption, but rather about redesigning the lottery experience, first click to last payout. The platforms that are described above are taking the lead in that effort with new mechanics, strong security, and player-centric design.

What then is your next step?

When you have established your career in the lottery world, this is the time to act, change and transform. The new generation of players is not waiting, neither should we. Lottery is not only digital in the future. It’s decentralised. Dynamic. And already here.

Surabhi Ravindra Kala
By Surabhi Ravindra Kala
Jul 21, 2025 6 min read

Cryptocurrency lottery projects to watch: The top platforms for 2025

The GenAI lifecycle: How to select, scale, and sustain intelligent systems

Ashutosh Bansal
By Ashutosh Bansal
Jul 21, 2025 12 min read

The GenAI lifecycle: How to select, scale, and sustain intelligent systems

Introduction

When Charles Darwin came up with the theory of evolution, he never would have thought about the speed at which intelligence, once an exclusively human trait, could be replicated, accelerated, and governed by machines. And let’s not forget about Artificial Intelligence, something that became real (yet artificial) only recently, is evolving and adapting!

The world might see another species in existence in the next 10 years, a species made by humans, for the humans, and smarter than the humans themselves, well, at least that is what the targets have been locked at. Since this hot trend of adopting Artificial Intelligence, especially Generative AI, within organizations is going north, what remains south is how to find that right starting point and also ensure a stable ending (if it arrives in the foreseeable future), to make the journey smooth(er). Where do we start, and how do we scale responsible AI initiatives effectively?

At TO THE NEW, we recently conducted a virtual panel discussion to discuss this very Generative AI lifecycle - from selection to governance, with a clear focus on enabling responsible AI at every stage. This article distills the key insights from that session, offering a comprehensive guide for business and technology leaders seeking to implement, scale, and govern Generative AI solutions responsibly.

The three critical stages of this life cycle are:

Generative AI: A Purpose-Driven Strategy for Model Selection

Understanding how generative AI works is essential for effective model selection. Identifying the right large language model (LLM) for your specific business needs has to be anchored to the business needs that you are trying to solve. The urge to chase the latest trends or a default model aligned to your cloud strategy consulting takes a backseat here. A purpose-driven model strategy is foundational to building responsible AI capabilities from day one. The field is evolving rapidly, especially since the generative AI boom, which has significantly increased the availability and adoption of advanced models.

Whether it is defining a primary use case (like customer support, streamlining operations, etc.) or assessing the complexity of it, each use case may demand different outputs like speed, accuracy, cost, domain expertise, etc., from the LLM model that you have selected. Fine tuning is often used to adapt a pre-trained model to specific business needs by providing it with labeled data relevant to the task. When selecting and training a model, it's important to note that foundation models are often trained on large amounts of unlabeled data.

  • Due diligence: Of course, any organization should undergo due diligence during this selection process, with the same rigor as they do for any other enterprise-grade software. This should include examining the model capabilities, compliance, security, and evaluating the generative AI model based on its architecture and suitability for the business use case.
  • Sensitivity and deployment: The sensitivity of data involved often determines whether to opt for vendor-hosted models (via API) or self-hosted solutions. While vendor-hosted models offer ease of deployment, self-hosting may be necessary for highly sensitive or regulated data—though this comes with greater technical and operational demands. The use of structured data can further improve model efficiency and accuracy.
  • Cost considerations: With new advancements dropping in very frequently, the LLMs’ cost is also on a downward trajectory. However, it is the overall cost that organizations must factor in. This includes the licensing fee, infrastructure cost (in case of self-hosted), and maintenance costs such as cloud migration services. Very large models, which have hundreds of billions of parameters, require specialized hardware like GPUs and AI accelerators, often run in datacenter environments, and can significantly impact infrastructure costs. Efficient strategies to train machine learning models are essential to manage these expenses as part of the deployment strategy.

Ultimately, every organization must learn and improve by means of continuous testing, iteration, and re-evaluation to ensure the chosen model delivers on both business objectives and operational constraints, incorporating new data to further enhance model performance.

2. Implementation and deployment: From Proof of Concept to production

Generative AI applications are transforming business processes by enabling organizations to automate tasks, enhance creativity, and streamline workflows across industries.

A model is now chosen with all due considerations, and we must now move to the actual implementation. Implementation strategies vary widely based on organization size, business criticality, and innovation budgets. Hence, it is extremely important to start with a ‘Why’ and then carefully draft a scope. It may be possible that not every challenge will require a gen AI solution. There may be a rule-based system that may suffice in some cases.

Even though the implementation will be larger in itself, considering this is a new shift for most of the organisations, the beginning should still be with a Minimum Viable Product (MVP). Limiting the initial scope to a well-defined use case will not only give a higher return value but also help validate the feasibility faster. An iterative approach with rapid cycles of development, testing, and optimization will act as a confidence booster. Gen AI can generate content across different media, including text, images, software code, music generation, and video generation, making it highly versatile for various use cases.

  • Integration with existing systems: Many of the organizations will not be building AI solutions from scratch but integrating them into their pre-existing complex architectures. This requires a clear deployment strategy, a modular system design that allows for future upgrades (once more advanced LLMs or many generative AI models are available—remember the speed at which this is evolving? Darwin?), and robust data engineering services pipelines for model training. AI assistants are a prime example of gen AI integration, automating and enhancing workflows. Additionally, advanced strategies like retrieval augmented generation can further improve the accuracy and relevance of deployed solutions.
  • Responsible AI: While the AI world is evolving, it is very easy to slip off the business value edge. The GenAI Maturity Framework, highlighted by the panelists, serves as a strategic guardrail for responsible AI adoption. Some of the key considerations this framework supports are:

    • Addressing any known GenAI challenges, such as bias, that may make the output skewed
    • Strong security and privacy controls, especially if there is sensitive data involved
    • Ensuring the AI outputs are explainable and enable the user in the decision-making process
  • Leveraging existing investments: Even though an organization is very forward-looking, it should not ignore its previous investments in traditional NLP and machine learning solutions that are proven and delivering value. This world is still evolving, and in many cases, a hybrid approach to combine gen AI with existing approaches may help reduce cost and optimize performance.

3. Governance: The cornerstone of Responsible GenAI

Dealing with the knowns is easy. Dealing with something like GenAI is far more complex than ever, especially when it is evolving faster than ever. This presents a perfect opportunity to have a robust governance structure in place to reap the maximum benefits and to keep the risks as low as possible. Out of all the reasons that make governance around your GenAI model complex than ever, the key ones highlighted by our panelists were:

  • Rapidly evolving technology and regulatory affairs
  • Diverse and inconsistent approach towards AI, meaning risk across departments
  • The scale and variety of data used for training your model

Generative AI models, such as the generative adversarial network, require careful governance due to their complexity and potential impact.

To give governance a framework, the panelists suggested the following key governance pillars:

  • Cross-functional governance teams: Stakeholders from various departments bring multiple perspectives. A good strategy could be to involve people from Legal, compliance, IT, data scientists(of course!), etc. For effective oversight of generative AI, teams should also include expertise in neural networks and deep generative models to address technical and ethical challenges.
  • Standardization and clear policies: Defining internal AI policies sets a level playing field, yet maintains uniformity within the organization. This should cover aspects like privacy, security, and ethical use of AI.
  • Evaluation and validation: This is not a new concept and applies very well to the realm of GenAI as well. Organizations must evaluate the generative model against key metrics like accuracy, drift, bias, and hallucination. Human feedback is crucial in improving model performance, especially in reinforcement learning with human feedback (RLHF). For models like generative adversarial networks, evaluation should consider the two models—the generator and the discriminator—which are two neural networks trained together, often starting from random noise to generate outputs. Automated monitoring tools can help detect fake data produced by these models. Additionally, governance should extend to advanced models such as Stable Diffusion and other diffusion models, which are widely used for image generation and require ongoing validation.
  • Transparency: Both parties (internal users and external customers) should know how the AI models are making decisions. This will help build trust and accountability in the relationship. Explaining model decisions can involve concepts like latent space and data points, which are central to understanding how generative models operate. For applications like image generation, it is important to ensure that models create realistic images responsibly and transparently.

Even though one might think that governance is the last part of the chain, bringing it early on in the cycle was strongly advocated by the panelists. This approach will help organizations to avoid mistakes, that can prove to be costly with time as regulations evolve, along with GenAI.

AI Generated Content: Opportunities and Challenges

The rise of AI-generated content, fueled by powerful generative AI models and large language models, is transforming the landscape of digital media and communication. Generative AI systems now enable organizations to automate content creation at scale, from natural language processing tasks like text generation to producing realistic images and videos. This surge in generative AI tools is opening new doors for industries such as marketing, entertainment, and education, where the ability to rapidly generate personalized, engaging content can drive significant value and efficiency.

One of the most exciting aspects of generative modeling is its capacity to augment human creativity. By leveraging deep learning models, generative adversarial networks (GANs), and variational autoencoders (VAEs), businesses can create synthetic data and realistic images that enhance data augmentation strategies and improve the performance of machine learning models. These technologies are not only streamlining content creation but also enabling the generation of high-quality data samples for training and testing, which is especially valuable when labeled data is scarce.

However, the adoption of AI-generated content is not without its challenges. The effectiveness of generative AI models depends heavily on the quality and diversity of their training data. If the input data contains biases or lacks representation, the generated content may inadvertently perpetuate these issues, raising concerns about fairness and discrimination. Additionally, as organizations increasingly rely on large language models and other AI systems, questions around the ownership, copyright, and intellectual property of generated data become more complex. Ensuring the accuracy, reliability, and ethical use of AI-generated content is essential for building trust and maximizing the benefits of these advanced technologies.

Future of Generative AI: Emerging Trends and Opportunities

Looking ahead, the future of generative AI is poised for remarkable growth, with emerging trends set to redefine what AI systems can achieve. One of the most promising developments is the evolution of diffusion models, which are demonstrating unprecedented capabilities in generating high-quality images and realistic outputs. Alongside foundation models and advanced transformers, these sophisticated models are expanding the horizons of generative artificial intelligence, enabling AI to perform multiple tasks across diverse domains with greater coherence and contextual understanding.

Generative AI solutions are rapidly moving beyond the technology sector, finding applications in healthcare, finance, education, and more. In healthcare, for example, generative models are accelerating drug discovery and medical research by analyzing complex data and generating synthetic datasets. In finance, they are being used for risk modeling and scenario analysis, while in education, generative AI tools are personalizing learning experiences and content delivery. The integration of generative AI with reinforcement learning and explainable AI is further enhancing its capabilities, making these systems more transparent, accountable, and accessible to a broader range of users.

As generative AI continues to advance, the development of models capable of handling increasingly complex data and generating contextually relevant, high-quality content will be a key focus for AI research. Moreover, generative AI is expected to play a pivotal role in addressing global challenges such as climate change and sustainability, offering innovative solutions for data analysis, prediction, and decision-making.

Despite these exciting opportunities, it is crucial to address the ethical, privacy, and security challenges associated with generative AI adoption. Ensuring that generative AI systems are developed and deployed responsibly—prioritizing transparency, fairness, and accountability—will be essential for fostering trust and unlocking the full potential of this transformative technology. By embracing these principles, organizations can harness the power of generative AI to drive innovation, solve complex problems, and create lasting positive impact across multiple domains.

Conclusion: The impact of foundation models

Towards the end the panelists addressed several pressing questions around traditional BI vis-a-vis GenAI, estimating GenAI implementation costs, Trusting AI platforms with data privacy, to mention a few. By following the principles discussed during the webinar, organizations can not only implement GenAI solutions effectively but also build resilient, future-proof strategies that drive sustained innovation and trust.

At TO THE NEW, we are actively applying GenAI and digital engineering across diverse business use cases - improving efficiency, reducing costs, and enhancing user experiences. If you're exploring GenAI for your organization, let’s connect. We’d be happy to share our learnings, frameworks, and collaborate on building a responsible AI roadmap for you.

Ashutosh Bansal
By Ashutosh Bansal
Jul 21, 2025 12 min read

The GenAI lifecycle: How to select, scale, and sustain intelligent systems

Legacy system modernization with generative AI: A roadmap for enterprise transformation

Shreya Tiwari
By Shreya Tiwari
Jul 18, 2025 11 min read

Legacy system modernization with generative AI: A roadmap for enterprise transformation

Introduction

Modern businesses are competing in the times where speed-to-market, operational agility, and hyper-personalized customer experiences define success. With competition running this high, clinging to outdated legacy systems is no longer an option. Legacy systems, often monolithic in nature and deeply embedded within business-critical operations, are becoming increasingly unsustainable - they not only are expensive to maintain but also expose business to security risks and make it difficult to scale with evolving needs.

As organizations embark on digital transformation journeys, modernizing legacy systems has moved from being a “nice-to-have” to an absolute must. However, modernization is no longer just about migrating to the cloud or rewriting code. The paradigm has shifted. With the rise of Generative AI, we’re seeing a new, smarter approach to modernization. AI-powered tools and frameworks are now enabling organizations to modernize legacy systems faster, smarter, and with significantly lower risk.

This article covers the key aspects of legacy system modernization and how enterprises can transform legacy environments using Generative AI, integrating best-in-class application modernization services to unlock agility, resilience, and long-term value.

What are legacy systems?

Legacy systems are obsolete software applications or technology stacks which are still used. They support critical business functionality but have been built using outdated platforms, programming languages, or architectures. Systems like this are fundamental but usually are not flexible or compatible with new technologies such as cloud-native stacks, APIs, and AI concepts. Additionally their maintenance and support are very expensive in terms of operations overheads, technical debt, and security risk and compliance failure. Besides, such systems fail when the businesses strive to scale, innovate, or address the changing needs of their customers.

The organizations that remain committed to the legacy platforms are challenged twice: not only do the legacy systems limit agility, but they consume resources that would be better spent elsewhere, on innovation. That is where legacy application modernization comes in, allowing enterprises to extract the value from the existing systems and develop a digital core which is future ready.

How traditional legacy modernization works?

Legacy modernization is a strategic imperative that comes with a situation-specific approach. As organizations pursue pathways to digital agility by modernizing outdated infrastructure to embrace the current cloud-native, data-driven, and AI-powered-based environments, selecting the correct modernization approach is vital. Below are the most popular approaches of legacy system modernization:

1. Rehosting (Lift and Shift)

Rehosting is best suited to quick wins in which legacy applications are moved to a new environment or new infrastructure, typically to one of the main public cloud infrastructures of AWS, Azure, or Google Cloud, without changes in the core code or architecture. This can make systems more scalable, more available and eliminate CapEx committed to legacy hardware, allowing a jump-start to operational efficiencies.

2. Replatforming

This model makes the best use of the migration of applications in the cloud, integrating cloud-native services, including managed databases, auto-scaling, or containers using Docker and Kubernetes. Replatforming offers a non-complex way to make progressive improvements and performance and agility without having to perform a full-scale refactor.

3. Refactoring (Re-architecting)

Refactoring is used when it comes to changing the architecture (normally with microservices, APIs, and serverless). It is more resource-demanding, but offers much more flexibility, maintainability, and AI/ML integration readiness, allowing it to be innovative at scale.

4. Migration of data source

Migration of legacy data stores (e.g. Oracle) to more flexible ones (e.g. PostgreSQL or NoSql databases) are often prompted by high licensing costs or performance bottlenecks. The shift can accommodate the contemporary analytics, compliance, and integration requirements.

5. Data platform modernization

The new challenges of data require strong platforms, data lakes, lakehouses, or cloud-native warehouses where to concentrate both structured and unstructured information. Advanced analytics, near real-time insight, and AI model deployment can be unlocked by implementing platforms like Snowflake, Databricks, or Azure Synapse.

6. Code modernization

Obsolete structures and uniterated languages represent possible dangers to security and performance. Modernization of the code in the form of framework updates, modular retrofits, or language migration will guarantee the resilience of the software and will put the organization on the path of continuous deployment and DevOps efficiency.

Modernization should be driven by business goals-not just technology refresh cycles. A successful strategy begins with detailed assessments, collaborative workshops, and business-aligned proofs of concept (POCs) that de-risk transformation while ensuring value realization. The right approach isn't just about upgrading systems-it's about future-enabling the enterprise. Connect with our experts to build a tailored application modernization roadmap powered by GenAI.

Why does your business need AI-powered modernization?

Traditional modernization approaches are no longer sufficient in a world driven by digital velocity. Enterprises need to adopt AI-powered legacy system modernization strategies that combine deep domain expertise with next-gen technologies. AI-powered modernization is not a trend-it’s a transformative business strategy. Why- let’s find out:

1. Unlock value from existing investments

Legacy systems are decades of business logic and data. AI-powered legacy application modernization can avoid the re-implementation (also known as rip and replace) of embedded business value. Through auto-analysis of legacy codebases, generation of logic and modern microservices, generative AI tools allow the life extension and value-add on core applications without compromising the agility.

2. Accelerate modernization timelines with GenAI

Conventional modernization cycles can last months and even years. Generative AI changes all that by automatically translating, documenting, and creating test cases and applying integration frameworks. This significantly decreases time-to-value and simplifies the complicated transformations, making legacy applications modernization quicker, less expensive, and scalable.

3. Power smarter application modernization strategies

AI gives insights into performance, frequency of application usage and application dependencies and technical debt. This data-driven intelligence helps in building a robust modernization strategy with an eye on high-value impact delivery, minimization of risk, and in realizing maximum ROI.

4. Mitigate risk and ensure business continuity

Mission-critical functions are often taken care of by legacy systems. Modernization activity can be carried out smoothly using the AI-powered tools that help automated impact assessment as well as regression test and dependency mapping. Companies using AI-powered application modernization services consider themselves more stable and less prone to errors after migration.

5. Elevate experience through intelligent automation

Generative AI allows quick creation of user friendly interfaces, omnichannel functions and automation workflow. Incorporated in the application modernization services, AI can be used in the designing of modern applications that improve the customer experience (CX); employee experience (EX); and total experience (TX) and make them competitive advantages of legacy modernization.

6. Drive cloud-native transformation

Outdated systems are often not compatible with cloud platforms. AI helps in the smooth transition of re-architecting applications into cloud-based and making it elastic, zero-outage deployment, and in-time analytics. Legacy system modernization vendors are now offering GenAI-powered cloud migration accelerators to make their services faster and cheaper.

7. Address the IT talent gap

As COBOL, RPG, and other legacy language experts retire, AI fills the void by understanding and modernizing code autonomously. This reduces dependency on legacy-skilled talent while improving engineering productivity—aligning with broader digital engineering goals.

8. Build a foundation for continuous innovation

AI-powered modernization is not just about enabling the present—it’s about architecting the future. Modern platforms, powered by GenAI, serve as a launchpad for digital product engineering, intelligent data ecosystems, and rapid innovation at scale.

Generative AI as a catalyst for legacy modernization

Generative AI (GenAI) is changing how companies modernize their systems. In the past, upgrading enterprise systems was slow, expensive, and followed a step-by-step process. Now, with GenAI, transformations are faster, smarter, and more efficient. GenAI is no longer just used for creating content or powering chatbots—it’s now a key part of how large companies are rebuilding their old systems. These systems are being redesigned using modern cloud technologies, APIs, and user-focused experiences.

According to Gartner (2025), by 2027, more than 60% of legacy system upgrades will be driven by GenAI—up from just 5% in 2022. This marks a major shift. GenAI is not just a helpful tool—it’s becoming a key driver of long-term digital transformation. We have jotted down how generative AI is acting as a catalyst for legacy modernization:

1. Automated code understanding and refactoring

Generative AI creates a big impact with its code ingestion, code analysis and code generation at scale. Legacy systems are complex, they are generally difficult to document, have reluctant dependencies and are composed in outdated programming languages such as: COBOL, VB6, or PL/SQL. Having been trained on billions of lines of code, GenAI models can now:

  • Auto-document functional documentation.

  • Rewrite large and unstructured code to smaller, modular microservices.

  • Port legacy code into modern dimensions such as Java, C# or Python at up to 70% faster speed.

With this type of automated refactoring, the delivery speed is accelerated drastically, manual work is largely eliminated, and modernization is de-risked, which is a crucial aspect of modern application modernization services.

2. Intelligent dependency mapping and architecture reimagination

The legacy systems have a tendency of being black boxes with high complexity and interconnectivity. Automated dependency analysis can be done using GenAI tools, which gives enterprises the ability to:

  • Imagine interconnection of applications.

  • Find the hot spots of technical debt and bottlenecks.

  • Redesign building patterns.

When combined with legacy application modernization strategies, organizations will make more intelligent and architecture-first decisions that speed time-to-cloud.

3. Test automation & quality engineering

One of the highest-value use cases of GenAI in modernization is automated test generation. For every refactored module, GenAI can instantly:

  • Generate unit, integration, and regression test cases.

  • Identify edge scenarios based on historical data.

  • Predict potential failure points using anomaly detection.

This not only increases QA efficiency but also ensures that legacy application modernization does not compromise business continuity.

4. Language model-driven business logic extraction

For highly regulated industries (banking, insurance, healthcare), modernizing legacy systems requires preserving critical business logic embedded deep in code. GenAI can parse through millions of lines and abstract domain logic into understandable models, enabling:

  • Business-IT collaboration through natural language interfaces.

  • Faster validation from domain stakeholders.

  • Documentation for compliance and governance.

This capability is crucial in industries where legacy system modernization must maintain regulatory compliance while accelerating transformation.

5. Natural language interfaces for modernization planning

CIOs and transformation leaders can now use GenAI copilots to query legacy systems in plain English, receiving recommendations on:

  • Which systems to modernize first.

  • Cost-benefit analysis of replatforming vs rearchitecting.

  • Cloud service mapping based on current workloads.

These copilots democratize access to technical insights, enabling faster, more confident decision-making around application modernization services.

6. Personalized modernization pathways at scale

Every organization’s legacy landscape is unique. GenAI enables personalization at scale by tailoring modernization strategies to business needs—whether it's:

  • Rehosting on cloud IaaS (lift and shift),

  • Refactoring into containerized microservices,

  • Or rebuilding as cloud-native platforms.

This tailored approach increases alignment between IT delivery and business value, creating new levels of operational agility.

7. GenAI in cloud-native modernization accelerators

The hyperscalers—AWS, Microsoft Azure, and Google Cloud—now integrate GenAI into their application modernization services:

  • AWS Application Modernization Hub uses AI to scan mainframe assets and propose container strategies.

  • Azure Migrate + Copilot helps refactor .NET and Java apps using GenAI-assisted pattern libraries.

  • Google DUET AI auto-generates Terraform/IaC for cloud replatforming.

These GenAI-powered accelerators are shortening modernization cycles, reducing costs, and improving success rates across cloud migration initiatives.

8. Improving developer productivity and talent scalability

As legacy-skilled developers retire, AI-native development environments bridge the talent gap. Platforms like GitHub Copilot and AWS CodeWhisperer assist developers in real-time with:

  • Code generation from prompts.

  • Legacy language translation.

  • Instant suggestions for optimization.

This results in improvement in engineering productivity, enabling modernization teams to scale faster with leaner squads.

Conclusion

So legacy systems might have put you on solid ground--but they can not bear your future. In the scale of increasing digital expectations the prices of the lack of action are gradually growing exponentially. Business applications based on legacy, monolithic systems are not only having a hard time scaling, but are losing the competitive edge, velocity of innovation, and customer relevance. It takes months today to do what used to take years by hand, and we have de-risked it, it is insight-led, it is experience-first. The chance is not only technological, though, it is strategic. AI-powered application modernization service helps your business to improve operational resiliency, continuous innovation, and develop a digital core that can grow at the speed that is needed in the market. You can connect with a legacy system modernization consulting partner who knows your industry, your focused business initiatives, and the rightness of Generative AI. Are you evaluating your legacy landscape or rushing to implement a full-scale transformation? It is time to get started.

Let’s architect your future-intelligently. Schedule your modernization strategy session today.

Shreya Tiwari
By Shreya Tiwari
Jul 18, 2025 11 min read

Legacy system modernization with generative AI: A roadmap for enterprise transformation

Agentic AI vs traditional AI agents: Which one powers next-gen automation?

Shatakshi
By Shatakshi
Jul 17, 2025 8 min read

Agentic AI vs traditional AI agents: Which one powers next-gen automation?

Introduction to Intelligent Automation

Intelligent automation is transforming the way organizations perform tasks by combining the power of artificial intelligence with advanced automation. Unlike traditional automation, which is limited to simple, repetitive actions, intelligent automation leverages machine learning, natural language processing, and computer vision to handle complex tasks that once required human intelligence. These technologies enable systems to analyze data, identify patterns, and make informed decisions in real time, all while understanding and processing natural language.

By automating complex tasks and streamlining business processes, intelligent automation helps organizations increase productivity, reduce manual effort, and improve decision making. Whether it’s processing large volumes of information, responding to customer inquiries in natural language, or analyzing data to uncover insights, intelligent automation empowers businesses to operate more efficiently and deliver better outcomes.

We live in a world increasingly shaped by intelligent systems. Whether it's your voice assistant setting reminders or complex automation handling logistics in global supply chains, AI agents are everywhere. The AI landscape is evolving faster than ever. As per the latest reports, over 60% of enterprises will adopt AI agents to automate decision-making across key business functions.

But there's a new term gaining momentum: Agentic AI

Meanwhile, McKinsey highlights that agentic AI workflows can boost organizational productivity by up to 40% due to autonomous task execution. With organizations investing heavilHow is it different from traditional AI agents? And more importantly-which one is better for powering next-gen automation?y in automation, the choice between AI agents vs agentic AI has become a crucial strategic decision. The right choice determines future operations' scalability, adaptability, and intelligence.

How is it different from traditional AI agents? And more importantly-which one is better for powering next-gen automation?

What are traditional AI agent systems?

Traditional AI agents are programmed to perform specific tasks. These systems operate on rule-based algorithms, machine learning models, and decision trees. They are reactive and require human input or external triggers to initiate a task. These include:

  • Rule-based decision-making

  • Reactive behavior to stimuli

  • Single-goal orientation

  • Ideal for repetitive, data-driven processes such as chatbots, recommendation engines, and robotic process automation (RPA)

These agents lack autonomy and cannot set goals independently. Their scope is limited by the programming boundaries set during development. Think of them as obedient workers who follow if-then instructions.

Example 1: A chatbot trained to answer FAQs. If you ask a question outside its scope, it fails.

Example 2: Flowchart-style diagram of a rule-based system with clear inputs/outputs and rigid decision trees.

What is Agentic AI?

Now enters Agentic AI: More than just smart

Agentic AI is a new paradigm. It's not just about doing tasks-it's about planning, reasoning, and adapting to achieve long-term goals. Agentic AI refers to autonomous, goal-driven AI systems capable of initiating and completing tasks without human intervention.

Unlike traditional agents, agentic AI is like a digital project manager who is self-directed and adaptable to changing environments. They don't just follow instructions-they create, revise, and optimize their workflows.

1. Autonomy: Operates independently without constant human input, making decisions and taking actions on its own.

2. Goal-oriented: Pursues complex objectives over time, adjusting its strategies based on progress and context.

3. Reflective: Learns from its own experiences, improving performance over time through self-assessment and feedback.

4. Tool-using: Finds and uses external resources when needed to achieve goals more efficiently or solve problems.

Automation Tools and Technologies

A wide range of automation tools and technologies are driving the adoption of intelligent automation across industries. Software systems like robotic process automation (RPA) and business process management (BPM) platforms are commonly used to automate routine tasks and optimize business processes. These tools are often enhanced with artificial intelligence capabilities, such as machine learning and natural language processing, to enable more sophisticated process automation.

Generative AI and agentic AI systems represent the next generation of automation tools, capable of performing complex tasks, analyzing data, and generating insights that drive business decisions. By integrating these advanced automation technologies, organizations can improve operational efficiency, streamline workflows, and make smarter, data-driven choices. As businesses continue to adopt new AI systems and automation tools, they unlock greater value from their business processes and position themselves for future growth.

Side-by-side comparison

FeatureTraditional AI AgentsAgentic AI
Task ScopeNarrow & predefinedBroad & evolving
Autonomy LevelLowHigh
Learning CapabilityStatic (or limited)Dynamic & reflective
Goal HandlingSingle-task focusedMulti-step planning
ExamplesChatbots, RPA botsAutoGPT, Devin, enterprise copilots

Use cases: Where Agentic AI outperforms in routine tasks

  1. Customer Support Automation

    Agentic AI can manage entire customer journeys, from issue detection to resolution, without scripts. It identifies customer intent, retrieves contextual data, and executes tailored solutions in real-time. This leads to faster query resolution, improved satisfaction, and reduced workload on human agents. Traditional bots can only handle repetitive queries and escalate complex issues to humans.

  2. Enterprise Resource Planning (ERP)

    Agentic AI optimizes resource allocation, budgeting, and supply chain management using live data. It adjusts strategies dynamically based on inventory levels, demand fluctuations, or vendor delays. This level of proactive decision-making is beyond the capacity of static traditional agents. Agentic AI workflows transform ERP systems into autonomous decision hubs.

  3. Sales and Marketing Automation

    Agentic AI tracks customer behavior, segments audiences, and creates customized campaigns. It continuously refines messaging based on user engagement, trends, and seasonal changes. Traditional automation tools rely on predefined campaign logic and rigid segmentation. Agentic AI ensures hyper-personalization and real-time adaptability for better ROI.

  4. Healthcare Diagnostics

    Agentic AI integrates EHR data, imaging reports, and genomic profiles for intelligent diagnostics. It identifies patterns across multiple data points and suggests personalized treatment plans. Traditional diagnostic agents operate on preset symptom-to-condition mappings. Agentic AI enhances accuracy, early detection, and predictive healthcare delivery.

  5. Software Development

    Agentic agents can write, test, and deploy code with minimal human supervision. They can identify bugs, optimize performance, and even propose architectural changes. This accelerates development cycles and reduces reliance on large dev teams. Traditional agents are limited to code suggestions or CI/CD pipeline triggers.

Challenges and Limitations

While intelligent automation offers significant benefits, it also presents several challenges and limitations. One major concern is the potential impact on human workers, especially in roles that involve routine tasks that can be easily automated. Organizations must carefully consider how automation tools and systems will affect their workforce and plan for reskilling or redeployment where necessary.

Additionally, implementing intelligent automation often requires substantial investment in new technologies, employee training, and infrastructure upgrades. For many small and medium-sized enterprises, these costs can be a barrier to adoption. Another challenge is the lack of standardization and interoperability among different automation tools and systems, which can complicate integration and limit the effectiveness of such automation initiatives.

Implementation and Integration

Successfully implementing and integrating intelligent automation starts with a clear strategy. Organizations should first identify the business areas where automation tools can deliver the greatest impact—such as streamlining software development, improving customer service, or boosting operational efficiency. Selecting the right automation technologies is crucial; factors like scalability, flexibility, and compatibility with existing systems should guide decision-making.

To maximize the benefits of intelligent automation, companies should also invest in training and development programs that equip employees with the skills needed to work alongside advanced systems. By taking a thoughtful, phased approach to implementation and integration, organizations can ensure that automation tools enhance their operations and drive sustainable business value.

The Role of Human Intelligence

Even as intelligent automation systems become more capable, human intelligence remains essential to business success. While automation excels at handling routine tasks and analyzing data, human workers bring creativity, empathy, and nuanced decision making to the table—qualities that are difficult for AI systems to replicate. Human oversight is also critical for monitoring systems, identifying errors, and making necessary adjustments to ensure optimal performance.

By combining the strengths of human workers with the capabilities of intelligent automation, organizations can create a dynamic environment that fosters innovation, improves customer experiences, and drives growth. This collaborative approach ensures that automation tools and systems are used to their fullest potential, while human intelligence continues to guide and enhance business outcomes.

Will Agentic AI replace traditional automation technologies?

Traditional AI agents still play a valuable role - especially in repetitive, rules-based workflows like chat support or form processing. They're reliable, scalable, and efficient within defined boundaries.

However, as businesses seek intelligent, adaptive systems that can plan, learn, and evolve, agentic AI is emerging as the next frontier. It's not about replacing RPA or traditional agents overnight - it's about augmenting them with a layer of autonomy and intelligence.

Agentic AI doesn't just automate tasks. It empowers machines to make decisions, adapt strategies, and navigate complexity with minimal supervision.

Conclusion: Don't just automate, empower!

The leap from traditional AI to agentic AI isn't just technical-it's philosophical, a strategic shift.. It's about giving machines the initiative to act, not just instructions to follow.

For enterprises looking to future-proof their operations, the focus must move beyond “automating what exists” to “designing systems that adapt and evolve.” Agentic AI is the catalyst for that transformation.

Shatakshi
By Shatakshi
Jul 17, 2025 8 min read

Agentic AI vs traditional AI agents: Which one powers next-gen automation?

AI-Powered lottery fraud detection in lottery systems: Protecting luck with logic

Ankit Jaiswal
By Ankit Jaiswal
Jul 16, 2025 7 min read

AI-Powered lottery fraud detection in lottery systems: Protecting luck with logic

Introduction

Lottery is all about trust. As lottery systems transition further into digital ecosystems, they become increasingly vulnerable to fraud schemes of higher sophistication. Artificial intelligence (AI) is now at the forefront of maintaining integrity across these platforms-particularly in iGaming fraud detection, online lottery fraud detection, and broader AI-powered security solutions.

This blog explores real-world case studies, explains how AI fraud detection is transforming security in the gaming and lottery software development industry, and highlights emerging trends that are creating a smarter, safer landscape for stakeholders

The use of AI in gambling industry operations-especially within fraud detection in gaming-has proven effective in identifying bad actors and reducing fraud incidents by over 50%. Many leading iGaming solutions providers have started integrating AI into their security architecture to offer advanced lottery fraud prevention capabilities.

Why is the identification of lottery fraud really important?

When people purchase lottery tickets, they’re not just hoping for a lucky break - they’re trusting that the system is fair. However, in the depth of things, fraud may be introduced through various apertures.

  • A vendor secretly keeps a winning ticket which belongs to a different person.
  • Altered and fake tickets find their way into the system.
  • Accounts online are being hacked into or modified.
  • Employees at times even misuse their privileges in order to bypass.

Even one case of fraud would attract media coverage and would affect the credibility of the organisation in case of millions of dollars of prize money. It is not only critical but also essential to avoid fraud since it is hard to rebuild the trust when broken.

The role of AI in identifying and preventing lottery fraud

Unlike traditional rule-based systems, AI adapts intelligently, using real-time data to detect and prevent fraud proactively. It helps to prevent the occurrence of fraud before it runs out of hand, making use of real-time information and learning in the process. The following is a description of how it works:

1. The detection of unusual patterns

AI is able to process and analyse millions of transactions in a couple of seconds, finding the red flags that humans can neglect easily. For example:

  • It is the same store or a person who wins over and over again- and looks like luck, however it is statistically weird.
  • Participants who win the lottery declare their winning immediately after the draw implying insider knowledge.
  • Unexpected peaks of sales at some locations at unusual times that do not coincide with a regular working day.

AI does not focus on the figures, it sees the context and time of action, the frequency, and looks at suspicious behaviour in real time. These AI capabilities are part of broader digital engineering services enabling scalable and secure product development.

2. Concept of normal behaviour

Each player or retailer will have a pattern- their frequency to make purchases, the amount they are likely to spend and where they are likely to log in to play. AI forms a reference point of normal behaviour and constantly sets each new action in comparison with the reference point. If someone:

  • Suddenly, purchases 500 tickets late at night.
  • Logs in using a totally new country.
  • Becomes more involved with play 10 times more frequently than before.

The system immediately flashes out a red sign. It does not wait until a fraud is completed but rather intervenes at the stage when some suspicious activities are detected; hence, it is proactive rather than reactive.

3. Bot & automation detection

Hackers tend to purchase thousands of tickets through automated scripts (or bots) or through brute-force attack attempts. AI distinguishes between human and bot activity by identifying patterns such as:

  • Quick or regular clicks.
  • The capability of accessing a lot of terminals simultaneously, which is out of reach of a human being.
  • Inconvenient login time over different time zones in seconds.

High level systems apply the use of session tracking, device fingerprinting, and CAPTCHA behavioral analysis to identify and terminate bots before they can use the system.

4. Deep identity checks

One of the loopholes is identity fraud. Individuals apply fake names, stolen identities or even altered documents to redeem a prize or evade regulation. AI can improve KYC (Know Your Customer) by:

  • Real-time compare of submitted data with government or public databases.
  • Detection of photoshopped identification, recycles self-photos, and inconsistent facial evidence.
  • Identifying redundant accounts that are established with slight changes in the name or address.

This maintains the game as clean as it does not allow non-verified and fake people to take part in the game, but they take home their deserved winnings.

5. Real-time payments validation

Most frauds happen at the payment level - either with misused cards, with mismatched addresses, or chargebacks. AI-based payment :

  • Verifies credit card reputation, fraud, or black listing history.
  • Geolocates IP and billing address in order to be consistent.
  • Tracks the trends such as the use of the card associated with several transactions of small size within a short period of time.

All this is done within milliseconds, leaving fraudsters out and frictionless experiences on the part of real players.

6. Insider threat detection

Not always there is some external threat, but it can be internal in an organisation. This may include the staff altering results, manipulating draw information, or simply entering in bogus winners. Artificial Intelligence systems observe:

  • Admin access logs and uncommon log on hours.
  • The abrupt changes in the jackpots and the results of the draws without approval.
  • Recurrent access of data on high value prizes by the same worker.

AI means that any action is tracked digitally and leaves a trail of an audit record, which is impossible to alter and allows tracing malicious activity back to its origin.

Real-world case studies

Case 1: The Eddie Tipton Scandal (U.S.)

Tipton, who was an employee at the lottery, manipulated RNG software to win a number of jackpots. Although AI was not introduced at that time, what a modern AI system could have done is:

  • Flagged off repetitive wins associated with partners.
  • Caught Draw-Time anomalies.
  • Tracked logs of insider access to look out for red flags.

Case 2: Camelot UK (National Lottery)

Camelot introduced AI-based surveillance within more than 45,000 stores. Their system:

  • Traces excessive claim of the same terminals.
  • Combines geolocation and purchase history data.
  • Employs real-time alerts on audits.

Case 3: Pilot programs in Australia Lottery

Some Australian lottery companies are currently testing the AI-driven technologies, which:

  • Monitors abnormal ticket scanning factor tracks.
  • Screens POS devices of red-flag behaviours.
  • Takes advantage of CCTV analytics with AI capabilities.

What’s next? future trends in ai for lotteries

Artificial intelligence in the lottery is an emerging concept. The following are main trends to consider:

1. Blockchain artificial intelligence integration

Combining the identical records of blockchain with the fraud detection capabilities of AI, the lottery systems are better secured. All transactions are stored safely and AI monitors any unusual pattern in real time.

2. Collaborative AI learning across agencies

The AI models can be trained by different lottery authorities and none of them have to share personal data about players; they can train together and have a smarter way to detect fraudulent cases, which do not compromise the privacy of the user.

3. Biometrics & deepfake detection

Facial recognition and voice matching will allow AI to confirm real identity, and it will detect manipulated pictures or fake videos so that fraudulent claims of lottery winnings cannot be carried out with fake IDs or deep fake images.

4. Autonomous learning and recovery in AI

These are the new AI systems that will not only notice the emergence of new frauds but will be able to learn on their own and update the defence mechanisms without the need to wait for the human programmers to access it. As lottery systems scale, cloud services and DevOps enable scalable fraud detection through AI infrastructure.

Conclusion

The future of lottery fraud prevention is rooted in AI-powered security solutions. As lottery and iGaming ecosystems become more digitally interconnected, proactive AI systems offer the most robust defense against evolving fraud tactics. By detecting anomalies, validating identities, flagging insider threats, and securing payment channels, AI in gambling industry environments fosters a more transparent, trusted, and fair experience for all stakeholders. Looking to secure your lottery operations or enhance your gaming platform's trust quotient? Explore our expertise as a leading iGaming solutions provider.

Ankit Jaiswal
By Ankit Jaiswal
Jul 16, 2025 7 min read

AI-Powered lottery fraud detection in lottery systems: Protecting luck with logic

How to build a patient engagement strategy with healthtech solutions

Kajal Patyal
By Kajal Patyal
Jul 16, 2025 10 min read

How to build a patient engagement strategy with healthtech solutions

Introduction

Patient engagement strategy has become one of the main factors defining the providers who strive to take care delivery to a new level, including the creation of long-lasting relationships. The world today is full of well-established organizations that are adopting healthcare technology solutions to propel better clinical results and amplify operational productivity to generate competitive advantage in a digitalized marketplace. At this blog, we will show you how to create an effective patient engagement roadmap using next-generation healthcare technology products. Could be a hospital executive, clinic manager, or healthcare technology innovator, and this playbook will assist you in achieving significant changes in interaction with the patient and the interaction optimization of working processes.

What Is patient engagement?

Let's begin with a brief patient engagement definition:

It’s not just about involving patients in their own healthcare experience—educating, empowering, and motivating them to be an active part of decisions surrounding their care. An engaged patient is more proactive and involved in managing their health, leading to better outcomes. Patient engagement starts with patients being aware of their health conditions and treatment options, which is essential for meaningful participation. When executed properly, patient engagement in healthcare is a win-win: patients are more in charge, and providers achieve improved results, especially when patients feel engaged and are more likely to participate actively and achieve better results.

Why is patient engagement important in healthcare?

The advantages of patient engagement extend well beyond satisfied patients. Active participation results in:

  • Improved treatment plan adherence
  • Fewer hospital readmissions and ER visits
  • Better chronic disease management
  • Better provider-patient relationships
  • Reduced overall healthcare expenses
  • The benefit of regular health checkups and preventative behaviors, such as STD screenings, which support early detection and ongoing health maintenance as part of engaging patients

Patient engagement helps control costs by decreasing unnecessary visits and reducing emergency department utilization, which benefits both patients and the health system.

Engaging patients in self management and self monitoring of their conditions, including adherence to medications, leads to improved patient outcomes and can decrease readmission rates.

A strong commitment from healthcare providers and organizations is required to involve patients, improve patient experience, and deliver high-quality service.

The benefits of patient engagement extend to population health management, supporting the health system in improving outcomes, optimizing resource utilization, and enhancing overall care quality.

Proof? Most effective patient engagement initiatives trace back to one: ongoing, technology-enabled communication and collaboration.

Patient activation and empowerment: The foundation of engagement

Patient activation and empowerment are at the heart of any robust patient engagement strategy. When healthcare organizations focus on educating patients and equipping them with the right resources, they enable individuals to take charge of their own health journey. Patient activation means encouraging patients to actively participate in their care—asking questions, making informed choices, and adopting healthy habits that support their treatment plans. Empowerment goes a step further, giving patients the confidence and skills to manage their conditions independently and make decisions that align with their personal health goals.

By prioritizing patient activation and empowerment, healthcare organizations can drive improved health outcomes and boost patient satisfaction. Engaged patients are more likely to adhere to treatment, experience fewer complications, and feel a greater sense of ownership over their well-being. Ultimately, these strategies create a partnership between patients and providers, laying the groundwork for better outcomes and a more effective healthcare system.

Health literacy: Unlocking true patient participation

Health literacy is a key component of optimal patient engagement, as it determines how well patients can understand and act on health information. When patients have strong health literacy skills, they are better equipped to navigate the healthcare system, follow treatment instructions, and make informed decisions about their care. Unfortunately, many patients struggle with complex medical terminology or unclear instructions, which can lead to confusion and poor health outcomes.

Healthcare organizations can bridge this gap by providing information in plain language, using culturally sensitive materials, and incorporating visual aids or multimedia resources. By making health information accessible and easy to understand, providers empower patients to participate more fully in their care. Improved health literacy leads to better adherence, fewer errors, and higher patient satisfaction—key drivers of improved health outcomes across the board.

Advancing patient care with advanced healthcare solutions

The healthcare ecosystem is being reshaped by intelligent digital solutions. Mobile applications are now a key tool for patient engagement and health management, alongside telemedicine platforms, AI-powered virtual assistants, and interoperable patient portals. These digital solutions empower individuals to take charge of their health with convenience and confidence.

Additionally, the rise in healthcare app development—particularly on iOS platforms—has enabled providers to deliver HIPAA-compliant, intuitive, and responsive mobile experiences. They cater to the growing expectations of digitally native users. Remote patient monitoring and data analysis of healthcare data are transforming service delivery, enabling practices to better serve their clients. We all have seen that apps now allow patients to schedule appointments, receive lab results, track medication, and even consult specialists via secure video calls. These advanced healthcare solutions part of our digital engineering services, eliminate delays and reduce administrative burdens.

Strategies to improve patient engagement with tech

If you’re wondering about the best strategies to improve patient engagement, these five are a solid place to start. Each strategy focuses on improving patient engagement and supporting shared decision making between patients and providers. However, implementing new patient engagement technologies comes with certain risks and ethical considerations, such as ensuring data privacy and minimizing bias. Healthcare organizations may also take on more financial risk or financial risk when investing in these strategies, but the potential benefits for public health are significant.

1. Launch a patient portal

These are the MVPs of Patient Engagement Solutions. Patients can:

  • View test results
  • Message providers
  • Schedule appointments
  • Access personal health information 24/7

Patient portals also support patient education by providing tailored resources and information to improve health literacy and informed decision-making. Additionally, they enhance service delivery by streamlining communication and care coordination between patients and providers.

It's convenient, secure, and really effective.

2. Leverage automated communication

Decrease no-shows and enhance medication compliance with auto-reminders by text, email, or app. It's one of the easiest ways to enhance participation without creating additional work.

3. Support remote monitoring

Remote patient monitoring enables patients to share real-time information such as blood pressure, glucose levels, and more—providing providers with early warnings and enhancing outcomes for patients with chronic care.

Through self monitoring and self management supported by remote patient monitoring, patients are empowered to actively track and manage their health conditions, which can decrease readmission rates and improve patient outcomes.

4. Provide telehealth services

Virtual visits offer flexibility and convenience for patients in rural settings or those with hectic lifestyles. By enabling timely access to health care, telehealth helps reduce unnecessary visits and lowers emergency department utilization, which in turn helps control costs and improves overall care delivery.

5. Personalize engagement using analytics

Data engineering and data analytics tools deliver the correct message to the correct individual at the right moment. By leveraging data analysis of healthcare data, organizations can support better decision making and deliver measurable benefits for patient engagement, such as improved outcomes and more effective communication. Personalized messaging = increased engagement.

These aren't theories—they're tested patient engagement solutions that top organizations are applying today.

Partnering with patient engagement solution providers

Here's the good news: you don't have to do it by yourself.

Collaborating with patient engagement solution experts with strong cloud infrastructure services results in:

  • Seamless integration with your EHR
  • Custom communication workflows
  • Outcome measurement tools
  • HIPAA-compliant digital solutions

Choose a partner with a commitment to high-quality service delivery and best practices in healthcare. Solution providers should understand the needs of their clients and support their practice with tailored services that enhance patient engagement and improve overall service outcomes.

Seek out partners familiar with your specialty and who can grow with you. Their assistance is what keeps your engagement strategy on track.

Patient engagement and community: Extending care beyond the clinic

True patient engagement doesn’t end when a patient leaves the clinic. The social and community environments in which patients live have a profound impact on their health and well-being. Healthcare organizations can enhance patient engagement by connecting individuals with community resources, support groups, and local services that address the broader social determinants of health.

By partnering with community organizations, offering referrals to support services, and encouraging participation in group activities or online forums, providers help patients build networks that support their health goals. This approach not only promotes health equity but also leads to improved patient outcomes by addressing barriers that exist outside the traditional healthcare setting. When care extends into the community, patients feel supported, engaged, and empowered to take control of their health.

Measuring patient engagement: Tracking progress and impact

To ensure that patient engagement strategies are effective, healthcare organizations must measure their impact. Tracking patient engagement involves using tools such as patient activation measures, engagement surveys, and EHR data to assess how actively patients are participating in their care. These metrics provide valuable insights into patient behaviors, adherence to treatment plans, and overall health outcomes.

By regularly monitoring engagement, organizations can identify what’s working, uncover areas for improvement, and refine their strategies for even better results. Measuring patient engagement is not just about collecting data—it’s about using that information to drive progress, optimize business processes, and ultimately deliver better health outcomes for every patient.

Patient engagement examples that drive results

Still unsure if it works? These examples of patient engagement in action demonstrate what is possible:

  • A regional hospital introduced a mobile app that increased medication compliance by 35%. Their healthcare app development iOS enabled the development of an easy-to-use solution that could be quickly accessed by patients on their iPhones, enhancing engagement, patient experience, and satisfaction. By using the app, patients engage more actively in their care, leading to better health management and improved outcomes.
  • A chain clinic employed a Generative AI-powered chatbot to manage FAQs, leaving staff free for more challenging work. This approach helped involve patients in decision-making and self-care, further improving patient experience and adherence.
  • Remote monitoring devices decreased emergency room usage in congestive heart failure patients. These solutions not only decrease readmission rates and emergency department utilization but also help control costs and reduce overall healthcare expenses, benefiting public health.

Engaged patients who participate in regular health checkups, preventative behaviors, and STD screenings experience significant benefits, such as early disease detection, improved health outcomes, and reduced healthcare utilization. These strategies are essential for effective health management and contribute to lowering costs for both patients and providers.

All of these victories began with the right patient engagement technology and a solid game plan.

Construct durable patient engagement programs

Technology is great, but long-lasting patient engagement programs require more than devices. You need:

  • Digital tool training for staff
  • Continuous patient feedback
  • Definitive KPIs and results tracking
  • A culture that values connection, commitment to best practices, and high-quality service delivery for your clients

Bake engagement into your model of care, and you'll experience long-term returns on health outcomes and patient satisfaction.

Final thoughts: Smarter tech, stronger connections

Modern healthcare is no longer just about clinical excellence—it’s about experience, accessibility, and engagement. With the right patient engagement strategy supported by advanced healthcare solutions providers can build scalable, personalized, and future-ready care models.

Technology isn’t just an enabler—it’s a competitive advantage. And in the rapidly evolving world of healthcare, keeping pace with digital transformation services and health tech trends ensures your organization is delivering care that’s as connected as it is compassionate.

Ready to build a more engaging, intelligent healthcare experience? Connect with us today to explore how our proven solutions in healthcare app development and patient engagement can transform your digital front door.

Kajal Patyal
By Kajal Patyal
Jul 16, 2025 10 min read

How to build a patient engagement strategy with healthtech solutions