Harshit Singhal

Media & Entertainment

Smart TV Advertising: Google Publisher Tag vs. Tagless Ads

Introduction Smart TVs are no longer just entertainment devices—they’ve become a hub for personalized advertising and monetization. With platforms like Samsung Tizen, LG webOS, Android TV, Fire TV, and Vizio, publishers are building apps that integrate ads to increase revenue streams. But Smart TV environments are very different...

01-Sep-2025

Media & Entertainment

Building Smart TV Apps with Next.js: Why It’s More Efficient Than React.js

Introduction Smart TVs are now capable platforms for streaming OTT, VOD, and live content, not just screens for watching cable. Similar to mobile ecosystems, well-known companies like Samsung (Tizen OS), LG (webOS), and Hisense (Vidaa) offer app stores where developers can release apps. Selecting the appropriate framework is essential...

25-Aug-2025

Front End Development, React.js

Unleashing the Power of Components: React for Dynamic Web Apps

Understanding React.js: React.js is an open-source JavaScript library maintained by Facebook and a community of developers. It is primarily used for building user interfaces (UIs) for single-page applications. React.js follows the component-based architecture, where UIs are composed of reusable and self-contained components. Core...

19-Apr-2024