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Quality Engineering

Google Analytics Event – Testing Events with Automation

Introduction In today’s digital world, understanding user behavior is the key to optimizing website performance. Google Analytics (GA) is a powerful tool that helps businesses track website traffic, but relying on basic page views is no longer enough. Imagine this scenario: You launch a new signup button on your homepage, but after a week, conversions […]

Akhilesh Kumar
Akhilesh Kumar
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Quality Engineering

Mastering Usability: A Comprehensive Guide to Heuristic Principles

Introduction In the modern world, the effectiveness and expansion of websites, apps, and software are significantly influenced by the user experience. Usability testing is a crucial procedure that helps companies develop products that are easy to use and ultimately help them satisfy customers. Usability testing and its significance are covered in detail in this blog. […]

Richa Binani
Richa Binani
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MSP

Ensuring high availability: Testing AWS availability zone failover with Fault Injection Service (FIS)

Introduction In this blog, I have checked application availability when one of the availability zones is down. AWS has regional services where there are more than one data centers, which are known as availability zones, to ensure High availability and redundancy. For instance, we have three availability zones for the ap-south-1(Mumbai) region, i.e., ap-south-1a, ap-south-1b, […]

Umang Dakh
Umang Dakh
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Digital Marketing

Why Lead Scoring is the Key to Smarter Sales and Marketing Alignment

 As marketers, we’ve often witnessed an intriguing uncertainty with our leads – while some prospects glide effortlessly through the pipeline, others seem perpetually stalled, never quite converting. This inconsistency underscores a need to establish robust processes within your pipelines to “qualify” leads. Marketing and sales teams accomplish this through lead scoring, analyzing the “readiness” of […]

Jayraj Shetty
Jayraj Shetty
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MSP

AWS EMR: Why Automated Hue Portal Setup & Hadoop Integration makes Data Analytics Easy

Introduction In this data-driven era, handling and processing larger volumes of information quickly becomes the need of the hour. Most of us are familiar with AWS elastic map reduce (emr) for processing and analytics. One of the EMR highlights was its lessening of the pain of setting up analytics tools like Hue, which might be painful to install […]

Shuja Rafiq
Shuja Rafiq
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Android

Effect Handlers in JetPack Compose : A Deep Dive

What are the Side Effects of Jetpack Compose? While working with Composable Functions, they often get recomposed on a change of state. When Functions propose it might update some data that is not in the cope of the composable functions. Such Scenarios are called Side Effects. For e.g. Making a network call inside a Compose […]

Generative AI

ChatGPT, DeepSeek, Gemini, and GitHub Copilot: Conquer the Code with Your AI Dream Team

The AI revolution is here, transforming software development at an unprecedented pace. ChatGPT, DeepSeek, Gemini, and GitHub Copilot are leading the charge, offering powerful Generative AI assistance that can redefine how developers and QA engineers work. This comprehensive blog post delves into these four game-changing tools, comparing their features, use cases, and potential impact on […]

DevOps

Downtime Is The Enemy: Our Battle-Tested Zero-Downtime JFrog Migration Story

“In the world of continuous delivery, downtime is the enemy of progress “ Have you ever thought that you are sitting in your office peacefully and suddenly, you are notified that migration is about to begin for the most critical tool on which all other or I would say the entire project depends on it. […]

Vansh Raj
Vansh Raj
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BA

How to gather requirements based on Survey or Questionnaire

A survey or questionnaire is used to elicit business analysis information—including information about customers, products, work practices, and attitudes—from a group of people in a structured way and in a relatively short period of time. What are Surveys / Questionnaire A survey or questionnaire presents a set of questions to stakeholders and subject matter experts […]

Experience Design

AI-Powered UX: A New Era of Design Innovation

AI is redefining the way we design products and systems, bringing unprecedented efficiency, intelligence, and innovation to the creative process. While some remain cautious about its impact, UX designers and developers are leveraging AI to enhance creativity, streamline workflows, and improve design precision. From idea generation and wireframing to crafting pixel-perfect interfaces, AI-driven tools optimize […]

Vivek Jain
Vivek Jain
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Marketing Automation

Journey Builder vs. Automation Studio: Understanding Their Roles in Marketing Automation

Salesforce Marketing Cloud (SFMC) offers two powerful automation tools: Journey Builder and Automation Studio. While both streamline marketing processes, they serve distinct functions. Journey Builder excels at real-time, personalized customer engagement, enabling dynamic, event-driven interactions. Automation Studio is best suited for batch processing, data management, and large-scale automation, handling tasks like segmentation and scheduled sends. […]

Deeksha Singh
Deeksha Singh
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Quality Engineering

Mastering QA Estimation: Strategies for Accurate Planning in IT Projects

Introduction In the fast-paced world of IT projects, accurate QA estimation is critical for balancing quality, time, and cost. It helps teams predict the time, resources, and effort required for testing activities, ensuring realistic schedules and preventing budget overruns. However, many teams struggle with estimation accuracy, leading to delays, increased costs, and compromised quality. Underestimation […]