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B2CDigital MarketingMarketing

Netcore – Marketing Automation Made Facile

Digital marketing is a platform that uses the internet and other digital technologies to promote brands. This includes email, text and multimedia messages, social media marketing, etc. We use different methodologies for different types of marketing. Marketing automation has made the field of marketing very easy. We can now perform a lot of activities using […]

Ajay
Ajay
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Data & AnalyticsTechnology

Knowledge Distillation in Deep Learning

There were times when we had our teachers help us out in solving difficult problems. We took our problem to someone who could understand it better and can give a good overview which enabled us then to solve the problem. The same can be done in deep learning as well. Yes, we can actually teach […]

Digital MarketingMarketingMarketing Automation

Keeping it Simple: HTML vs. Plain Text Emails

Few years back everyone was super excited about HTML 5 and CSS3 usage in email marketing. Companies would stuff every bit of that 600px width with design elements and catchy graphics, and spend huge resources to make their emails more mobile friendly. But now we are coming back to the basics! These days the marketing […]

Manmeet Singh
Manmeet Singh
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Agile

Sprint Zero & Why you should NOT refer to it

What is a Sprint As described in the Scrum Guide, Sprints are the heartbeat of Scrum, where ideas are turned into value. They are fixed length events of one month or less to create consistency. A new Sprint starts immediately after the conclusion of the previous Sprint. As a best practice, Sprint should include: Sprint […]

Digital Marketing

A Robust & Targeted Email Marketing Strategy

Introduction Marketing has never been easy. But the development in technology has reduced the workload. The task is still big but digitization heavily assists the marketers. Marketing Automation is one such product of the developing technologies. It is a process of using software to carry out repetitive marketing work.  Marketing Automation is a valuable part […]

Abhinav Chugh
Abhinav Chugh
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Digital AnalyticsDigital MarketingMarketing

Less is More – Form Conversions

In this post-pandemic era, we have seen companies focus heavily on digital marketing channels  such as webinars, virtual conferences, podcasts, etc.  The endgame for all these marketing efforts is a form fill. Marketers try to get the attention of their audience to sign up for their events over the plethora of other events out there.  […]

GrailsJava/JVMSoftware development

Handling Exceptions in Grails

Daahh !! Who doesn’t know how to handle exceptions. A simple try-catch block would do the job. But think of so many methods where we will have to keep the same code of catching exceptions and then creating the desired response. Hmm, haven’t you heard of the common try-catch in the filter? Well, we can […]

Sumit Navin
Sumit Navin
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