Blogs

With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new […]

Business Analysis Core Concept Model or BACCM because let’s be honest the full form is quite a mouthful sounds a bit intimidating at first but it is actually quite easy to understand and is a foundational model for all business analysts. BACCM is a conceptual framework outlined in the Business Analysis Body of Knowledge Guide […]

Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns […]

Bug Reporting is a very major & important part of the software testing. In Software Testing, Bug reporting is referred as the reporting of issues observed by the tester to the developer so that it should be fixed at the earliest. The bug report comes into picture when the QA’s completes the test cases execution […]

Today, marketers rely heavily on multiple channels and all sorts of marketing techniques to engage with customers, carry out marketing campaigns, customize customer’s journeys along each step, and increase clicks, visits, and conversions. While this brings excellent engagement opportunities for marketers, it also poses some unique challenges, such as insufficient internal resources, difficulty in accessing […]

Introduction to CDPs Customer data platforms (CDPs) are the next best thing for marketers to optimize their marketing campaigns. CDP is a future tool where data can be consolidated from multiple sources and can be seen in a single dataset. This tool can also help marketing generate meaningful insights needed to run campaigns. A CDP […]

Generating leads and successfully converting them into loyal paying customers is a top priority for most enterprises. However, capturing a lead’s interest is just one part of the process. In most cases, only a tiny percentage of generated leads end up becoming customers. It’s essential to pay special attention to every lead and efficiently navigate […]

Having interacted with a lot of people across organizations, projects, and domains, there is a common misconception that floats – We are doing Agile, when what they actually mean is we are doing Scrum (following scrum methodology). Scrum is a lightweight framework that helps people, teams and organizations generate value through adaptive solutions for complex […]

Schema Markup also termed microdata or structured data is a small piece of code that is embedded into the HTML of the web pages, helping search engines to read and classify data quickly and accurately. The ideal benefit of adding schema is to provide the data in terms of who’s, what’s, where’s, when’s, and how’s […]

Software testing is a technique which is used to ensure the proper functioning of the requirements by comparing the actual results with the expected results. To do so, we can use test scripts or use any automation testing tool like Selenium. With growing competition between IT companies, organizations are now focusing on increasing the efficiency […]